3 Proven High CPM YouTube Niches in 2024

Summary

This video script reveals the impact of niche selection on YouTube revenue, contrasting videos with similar views but vastly different earnings due to topic choice. It explains the concept of CPM (cost per mille) and how it's influenced by audience buying potential. The speaker, boasting a $17 RPM, shares insights on high-CPM niches like software, online business, and finance, emphasizing the lucrative opportunities for advertisers and content creators. The script also offers practical advice on identifying lucrative niches and increasing views through keyword research, promising substantial ad revenue without promoting any paid courses.

Takeaways

• 📈 The niche you choose on YouTube can greatly affect your earnings; different topics can yield vastly different revenues for the same number of views.
• 💰 The speaker's channel has a high RPM (Revenue Per Mille) of $17, meaning they earn $17 for every 1,000 views, significantly higher than some other YouTubers.
• 🔢 RPM stands for 'cost per mille' and indicates how much advertisers are willing to pay for 1,000 impressions on an ad, which is influenced by the likelihood of the audience making a purchase.
• 🛍️ Videos on certain topics, like dropshipping, attract higher-paying ads because they target a specific audience that is more likely to buy related products or services.
• 📊 The software niche is highlighted as particularly lucrative, with some videos earning up to $100 per 1,000 views due to the high lifetime value of software customers and their recurring revenue model.
• 📈 High-paying industries, like project management software, can lead to higher CPMs because they have a large market and the potential for high customer acquisition costs.
• 🎯 The speaker recommends researching large industries with popular software companies that run ads, as this can indicate high CPM opportunities.
• 🌐 Online business models, such as Amazon FBA and dropshipping, are mentioned as having high CPMs due to the presence of software companies and gurus selling high-ticket courses.
• 📚 The finance niche is noted for its high CPM, with topics like stocks, crypto, and personal finance being particularly lucrative.
• 🔑 The key to success in a saturated niche is creating targeted, searchable videos that address specific queries within an industry.
• 🔍 The speaker offers a free keyword research tutorial to help increase views, which has reportedly helped others triple their views in 30 days.

Q & A

What is the significance of choosing the right niche on YouTube?

Choosing the right niche on YouTube can significantly impact earnings. Different niches have different Cost Per Mille (CPM) rates, which determine how much money a creator makes per 1,000 views. Selecting a niche with a high CPM can lead to higher earnings even with the same number of views.

What does CPM stand for and why is it important for YouTubers?

CPM stands for Cost Per Mille, which is the amount advertisers pay for 1,000 impressions on an ad. It's important for YouTubers because their earnings are directly tied to the CPM rates of their videos, which in turn depend on the niche and the perceived value of the audience to advertisers.

Why do some videos with the same number of views earn more money than others?

Videos with the same number of views can earn different amounts of money due to differences in CPM. Factors such as the niche of the video, the likelihood of the audience to purchase products, and the advertiser's willingness to pay for that specific audience affect the CPM.

What is the speaker's claim about their own YouTube channel's RPM?

The speaker claims to have a YouTube channel with a $17 RPM (Revenue Per Mille), meaning they earn $17 for every 1,000 views their channel gets. They also mention that some of their videos have an RPM as high as $47.

Why do software companies pay higher CPM rates for YouTube ads?

Software companies pay higher CPM rates because they often have recurring revenue models. Once they acquire a customer, that customer pays a subscription fee every month, leading to a high lifetime value per customer. This allows software companies to spend more on customer acquisition, resulting in higher CPMs for relevant YouTube videos.

What is an example of a high-paying niche on YouTube according to the speaker?

The speaker mentions the software niche, specifically project management software, as an example of a high-paying niche on YouTube. Videos in this niche can have very high CPMs due to the large industry size, the presence of many popular software companies, and the high lifetime value of customers.

How does the speaker suggest finding high CPM niches?

The speaker suggests researching large industries with many popular software companies, checking if these companies run ads on YouTube, and observing which ads appear on videos about certain topics. This can help identify niches with high CPMs.

What is the speaker's advice for increasing views and potentially earnings on YouTube?

The speaker recommends doing research on upcoming online business models and creating content in industries with high demand and less competition. They also provide a free keyword research tutorial to help increase views on YouTube videos.

Why is the online business space considered a high CPM industry?

The online business space is considered a high CPM industry because it attracts an audience that is likely to spend money on business-related products and services. This includes software companies and gurus selling courses, which are willing to pay a premium to reach potential customers.

What is the speaker's view on the finance niche on YouTube?

The speaker views the finance niche as one of the highest CPM niches on YouTube. Topics such as stocks, crypto, personal finance, investing, and budgeting are mentioned as particularly lucrative due to the high value advertisers place on reaching an audience interested in these subjects.

What strategy does the speaker recommend for standing out in a saturated niche?

The speaker recommends creating targeted, searchable videos in certain industries to stand out in a saturated niche. This strategy involves identifying specific topics within a niche that have high search demand but less competition.

Outlines

00:00

📈 Understanding YouTube Niches and Earnings Potential

This paragraph discusses the impact of choosing the right or wrong niche on YouTube, using examples of two videos with the same number of views but vastly different earnings. It explains the concept of CPM (cost per thousand views) and how it is influenced by the likelihood of the audience making a purchase. The speaker, who has a channel with a $17 RPM, shares insights on high-paying niches like software, where companies are willing to spend more on acquiring customers due to high lifetime value. The paragraph emphasizes the importance of targeting specific audiences that are more likely to engage with advertiser products, thereby increasing the CPM for the content creator.

05:01

💼 Exploring High-Paying YouTube Niches

The second paragraph delves into specific high-paying niches on YouTube, such as project management software, online business models, and finance. It highlights the importance of recurring revenue for software companies and how this translates to higher CPMs for creators. The speaker provides examples of successful channels and videos, including one with 40 million views in three months, to illustrate the potential earnings in these niches. The paragraph also touches on the value of targeting new and upcoming online business models, such as growth operating, where there is less competition and higher potential for growth and revenue. Additionally, it mentions the effectiveness of targeted, searchable videos in saturated industries to stand out and achieve higher rankings on YouTube.

Keywords

💡Niche

In the context of the video, 'niche' refers to a specific topic or category within YouTube content creation. The script emphasizes the importance of choosing the right niche to maximize revenue, as different niches have varying levels of advertiser interest and willingness to pay, which affects the channel's revenue per thousand views (RPM). For example, the script contrasts a video about the weather with one about dropshipping to illustrate the disparity in potential earnings.

💡RPM (Revenue Per Mille)

RPM is a metric used in the video to denote the amount of money a YouTuber earns for every thousand views their video receives. The script uses RPM to highlight the financial disparity between different video niches, with higher RPMs indicating more lucrative topics for advertisers, thus more potential income for the content creator.

💡CPM (Cost Per Mille)

CPM, or cost per mille, is the amount advertisers pay for 1,000 impressions of their ads. The script explains that a higher CPM is associated with audiences that are more likely to purchase expensive or high-value items, which is why certain niches, such as software or online business, can command higher CPMs.

💡Advertisers

Advertisers in this script are companies or individuals who pay to have their ads displayed on YouTube videos. Their willingness to pay is influenced by the perceived value of the audience, which is why certain niches with more engaged or targeted viewers can earn more revenue for the content creator.

💡Dropshipping

Dropshipping is a business model discussed in the script where the video creator mentions it as an example of a high-paying niche. It involves selling products without holding inventory, and the script suggests that videos about dropshipping attract a specific audience interested in e-commerce tools and services, thus commanding higher ad rates.

💡Software Niche

The software niche is highlighted in the script as particularly lucrative for YouTubers due to the high lifetime value of software customers and the recurring revenue model of software companies. This niche includes videos about specific software, project management tools, and other business-related software, which can result in very high RPMs.

💡Project Management Software

Project management software is a specific type of software mentioned in the script that is associated with high RPMs. The script explains that because these software solutions are often used by businesses and have recurring revenue models, they can afford to spend more on customer acquisition, thus increasing the CPM for related YouTube videos.

💡Online Business

The script identifies the online business space as a high CPM industry, with examples including Amazon FBA, dropshipping, and growth operating. These topics are attractive to advertisers because they target audiences interested in starting or expanding online businesses, which can lead to high-value purchases and thus higher ad rates.

💡Gurus

In the context of the script, 'gurus' refers to experts or influencers in specific fields, such as online business or e-commerce, who sell courses or training programs. The script suggests that these gurus are willing to pay a premium for ad placements on relevant YouTube videos to reach their ideal customers.

💡Keyword Research

Keyword research is a strategy mentioned in the script that content creators can use to increase their video views and, consequently, their RPM. The script implies that understanding and targeting the right keywords can help videos rank higher in YouTube search results, leading to more views and higher potential earnings.

💡Finance Niche

The finance niche is presented in the script as another high-paying area for YouTube content. Topics such as stocks, crypto, personal finance, and investing are mentioned as examples of content that can attract a lucrative audience for advertisers, resulting in higher RPMs for the content creator.

Highlights

Choosing the right YouTube niche can significantly impact earnings, as demonstrated by a comparison of two videos with the same views but vastly different earnings.

CPM (cost per mille) is a key factor in YouTube earnings, representing how much advertisers pay for 1,000 impressions, which can vary greatly depending on the video topic and audience.

Videos on certain topics, like dropshipping, can attract higher-paying ads due to the potential for viewers to purchase related products or services.

The speaker's channels with a $17 RPM (revenue per thousand views) earn significantly more than those with lower RPMs, even with the same number of views.

High RPMs can reach up to $47, resulting in substantial revenue from relatively few views, demonstrating the importance of niche selection.

The software niche is highlighted as particularly lucrative, with some videos earning up to $100 per 1,000 views due to the high lifetime value of software customers.

Project management software is identified as a high-paying industry within the software niche, with recurring revenue and a large customer base.

An analysis of a channel with a large subscriber base but low views per video reveals that niche selection can lead to high earnings despite low view counts.

The finance niche is another high CPM area, with topics such as stocks, crypto, and personal finance attracting high-paying ads.

The speaker provides a free keyword research tutorial to help increase views, which is crucial for monetizing high CPM niches.

Online business models, such as Amazon FBA and dropshipping, offer high CPMs due to the presence of both software companies and course sellers.

The importance of targeting searchable topics within high CPM niches is emphasized for ranking videos on YouTube.

A new and upcoming niche, growth operating, is presented as an example of an area with potential for high earnings due to its novelty.

The speaker's personal experience with high RPM videos in the online business space is shared, illustrating the effectiveness of niche selection.

A strategy for identifying high CPM niches involves researching large industries with many popular software companies that run ads.

The transcript concludes by emphasizing the importance of both high CPM niches and effective keyword research for successful YouTube monetization.

Transcripts

choosing the wrong or right Niche on

YouTube can make all the difference

check this out this video has

280,000 views and made

$960 this video also has

$280,000 views and made

$4,600 that's five times more money with

the same amount of views this is all

because of one thing the video topics

for these videos are slightly different

if you're an unknowing YouTuber you

might think that's very unfair you put

in the same effort you get the same

amount of views yet the other person

gets paid five times more money today

I'll break down how that works but most

importantly explain how you can get paid

more by making videos in one of the

following niches this is coming from

someone that has Channels with a $17 RPM

that means I earn $17 for every th000

views my channel gets currently I earn

just above $10,000 with only 600,000

views per month there are other

YouTubers that would make just $1,000

with the same amount of views some of my

videos RPMs go as high as $47 resulting

in close to $5,000 in at revenue from

about ,000 views that's just to let you

know I understand how this works and I'm

not making this up I also won't sell you

any coaching or courses at the end of

this video by the way so let's dive in

CPM stands for cost per meal that means

how much money do advertisers have to

pay to get 1,000 Impressions on an ad

the more likely your audience is to buy

something expensive ensive the more

money advertisers are willing to spend

to get in front of your viewers

resulting in a higher CPM for you so if

you upload a video about how good the

weather is today there's not really a

clear audience for that topic

advertisers won't be dying to get their

ads on that video since there's no

product they can easily sell on the

other hand if you upload a video about

dropshipping there's a clear audience

for those videos with a specific outcome

in mind building their own e-commerce

business advertisers know this and

because of that they pay premium prices

to get their ads in front of Drop

Shipping videos as viewers might be

interested in buying research tools

hosting platforms potentially even

courses from online Drop Shipping gurus

simply said there's a bunch of stuff you

can sell to people that want to start

Drop Shipping and they are likely to

have money to spend as they want to

start a business now that that's clear

let's talk about actual niches my

favorite is the software Niche the

amount you get paid for 1,000 views here

is is absolutely insane I have channels

in this Niche and I've seen videos about

certain softwares which I'll reveal in a

bit go as high as $100 per 1,000 views

if you hear numbers like that for the

first time you might think I'm lying but

please allow me to explain why this

makes sense software companies have

something that some might consider the

eighth wonder of the world recurring

Revenue once they get a customer in that

same customer will pay a subscription

fee every month over and over again

which means the lifetime value per

customer is really high for software

companies compared to the more

traditional businesses because of that

they are also able to spend more money

per acquisition for those that don't

know that's the amount of money a

company has to spend to get one customer

since they know that customers will pay

a subscription fee every month they're

able and willing to spend premium money

to acquire that customer take project

management softwares this is a very

high-paying industry it has recurring

Revenue it's a very large industry and

their customers usually will be

businesses basically said it has all the

ingredients for a high CPM Niche if you

make a video about project management in

general you will have all of the

softwares competing to get in front of

your audience this will drive up the

price they have to pay and that's why

the cpms are so high on these types of

videos let's Analyze This Channel at

first you might think this is a debt

Channel since they have close to 200,000

subscribers and their latest video only

has 700 views but in reality she gets

400,000 views per month her channel is

about project management and chances are

she gets paid above $30 per th000 views

which means that just her ad revenue is

above 10,000 a month to prove my point

let's click on one of her videos and see

what type of AD shows up as you can see

it's an ad by the biggest project

management software in the world this ad

doesn't show up by accident this company

wants to get in front of her viewers and

spend a premium to do that if we go to

to their Channel you'll see they have

videos with 40 million views in total

this video here has 40 million views in

just 3 months and gets 3,000 views per

hour so you can imagine how much money

they're spending each day on these

YouTube ads and that is just one example

I recommend you to do research and find

a large industry in which there are many

popular software companies double check

if these companies run ads which you can

do by going to their YouTube channel and

filter on most popular videos If you see

videos with millions of views you know

they run ads you can also click on

videos about the topic and see which ads

show up a few more examples of this are

software companies in the email

marketing space like MailChimp or Bravo

or even the e-commerce space with

companies like Shopify big Commerce and

many more my second favorite Niche is

everything within the online business

space I will show you examples in a bit

but first let me explain why this is a

high CPM industry thinking back to where

a high CPM comes from it's advertisers

that are willing to spend money to get

in front of an audience that is

definitely the case with online business

I've seen that on the channel you're

watching right now as well I have many

videos about YouTube automation which is

a new online business model I usually

make around $10 for every th000 views

when I upload a video on this topic

that's just an example and to be honest

it's not even the best one you will find

the highest cpms when making videos

about Amazon FBA and Drop Shipping these

are Industries with two important

factors that make up for the big payout

the first one is software companies

making tons of money in this industry

I've already explained why and how that

works a few minutes ago on top of that

these online business models have a

bunch of gurus that sell courses and

we're better to find your ideal customer

for a Drop Shipping course than on Drop

Shipping videos if I click on a Drop

Shipping video you will see ads from

Shopify other software companies and

people that have some sort of training

program or a course because these are

usually High ticket offers their cost

per acquisition can be higher enabling

them to spend premium money to get in

front of your views for this I recommend

you to do research on upcoming online

business models a recent example of this

could be something that goes by the name

of growth operating there's a few guys

talking about this on their Channel and

because of that it kind of blew up I've

seen that firsthand as my DMs are loaded

with these so-called growth operators

but because this is new and upcoming

there's not so much content content

about it and potentially no dedicated

channel for it if you start making

content in this industry you'll get paid

well and are likely to grow rather

easily as there's barely anyone making

videos about it a great example of this

is Eddie he made a full guide to become

a growth operator and that is sitting at

over 100,000 views because the video is

really long he's able to put a lot of AD

braks in it which drives up the RPM even

higher you can also turn on your VPN and

set it to a location in the US then go

to you YouTube and see what kind of ads

show up when you click on online

business videos and reverse engineer

what you can make your videos about now

even though all of that is great you can

have a high CPM but you still need views

in order to actually make money because

of that I have made this free 1hour

keyword research tutorial for you the

feedback on this has been insane and

I've seen people triple their views

within just 30 days with my steps I will

leave the link to this video in the

description Down Below in case you want

to check it out but finally one of the

highest CPM niches on YouTube is the

finance Niche obviously we've got the

well-known example of Graham Steven for

this in case you don't know who this is

Graham is a finance YouTuber with over 4

million subscribers and a total view

count of over 900 million he was one of

the first to be transparent about how

much money YouTube paid him right now

this is not uncommon but back in the day

no one did this he revealed that on some

of his videos he got paid up to $20 per

th000 views that is great but what's

even better is he went mainstream and

had days with over 500,000 views that's

$110,000 a day with ad Revenue now in

general the finance neede will pay you a

ton of money but what topics can you

talk about my personal favorites are

stocks crypto personal finance investing

budgeting and actually a few more but

you get the idea there's also a few

variants like real estate or fintech for

example I found this new channel who

just started her channel in finance

space she's making paycheck and

budgeting videos her video about how

much she saved and invested at her age

is currently doing really well with 30

views per hour this is a great example

of someone that just started but is

already seeing some great results as

soon as she gets monetized she'll make

bank for every thousand views she gets

the only problem for most of these

topics is that they are very saturated

this is because everyone wants to make

this High CPM content however there is a

solution for that in my opinion the

solution is making targeted searchable

videos in certain industries this is

what I have been doing since 2020 and I

have seen all My Success from it if you

want to learn how this works and how you

can rank any of your new YouTube videos

number one on YouTube click the video on

the screen or the link in the

description and I will see you there