The Key To Selling High Ticket Graphic Design

Summary

This video aims to help freelance graphic designers understand the difference between selling designs and design services, emphasizing the importance of offering value to clients. It explains why some designers can charge higher fees, suggesting a shift from a transactional to a high-value service mindset. The speaker outlines nine key points for becoming a high-value designer, including mastery of craft, client-focused approach, and continuous improvement, ultimately guiding designers to increase their income by building a brand of value.

Takeaways

• 📈 The video aims to help freelance graphic designers understand the concept of value and how it can increase their earnings.
• 🤔 It poses the question of whether designers are selling 'designs' or 'design services', emphasizing the importance of understanding the difference.
• 💰 The script suggests that offering more value is key to charging higher prices for design work.
• 🔨 Mastery of one's craft is a fundamental requirement for becoming a high-value designer.
• 🔍 High-value designers focus on client needs and offer a 'white glove' customer experience, going beyond just delivering a design.
• 📝 Asking the right questions before starting a project is essential for high-value designers to understand client needs and offer tailored solutions.
• 🚫 Being honest about limitations and setting correct expectations is crucial for building trust with clients.
• 🕊️ Under-promising and over-delivering can help designers stand out and offer more value to their clients.
• 🔄 Continuous improvement and having a learner's mindset are important for designers to stay relevant and improve their skills.
• 🛍️ Offering related high-value add-on services can increase the overall value provided to clients and boost earnings.
• 🌟 Building a brand of value around oneself and one's business is the ultimate goal for designers looking to charge premium prices for their work.

Q & A

What is the main goal of the video?

The main goal of the video is to explain the concept of value and how it can help freelance graphic designers make more money by selling higher ticket projects.

What is the difference between selling designs and selling design services according to the video?

Selling designs is often transactional and commoditized, where the designer simply delivers a specific design as requested by the client. Selling design services, on the other hand, involves providing a high-value service that includes additional related services and a more personalized customer experience.

Why is it important for a designer to understand the difference between selling designs and design services?

Understanding the difference is crucial for a freelancer to be able to sell higher value projects and distinguish themselves from competitors offering commoditized services.

What are some examples of transactional design services mentioned in the video?

Examples include minimalist logo design, T-shirt design, and business card design, which are often general services that can sometimes be generated using AI or design tools.

What is the alternative to selling transactional design services?

The alternative is to become a high-value designer who provides more than just the design, such as brand guidance, consulting, website design, and other related services that add value to the client.

What are some key points to becoming a high-value designer?

Key points include attaining mastery of the craft, focusing on client needs, asking questions, under-promising and over-delivering, suggesting related high-value services, being honest about limitations, delivering on time, following up after the project, and continuously improving skills and business acumen.

Why is it essential for a designer to master their craft before attempting to sell high-value services?

Mastering the craft is essential to build trust with clients and prove that the designer is capable of providing high-quality services that justify the higher price point.

How can a designer offer more value to their clients?

A designer can offer more value by providing a white-glove customer experience, understanding the client's needs, offering related services that complement the initial project, and going above and beyond to meet and exceed client expectations.

What is the significance of having a client-first mindset for a designer?

A client-first mindset helps a designer to focus on the client's needs and build trust, which can lead to higher-value projects and a more successful business.

What is the potential outcome for a designer who successfully transitions from selling designs to selling high-value design services?

The potential outcome includes the ability to charge higher prices, increased business growth, and becoming an invaluable extension of the client's team.

How does the video suggest a designer can start making the transition to selling high-value services?

The video suggests starting by adopting a client-first mindset, focusing on offering value, and continuously improving skills and services to differentiate from commoditized offerings.