Facebook Ad Funnel Formula PERFECT for Service Businesses in 2022

Summary

This video script outlines a proven Facebook ad funnel strategy for service businesses to attract potential clients efficiently. It introduces a three-ad sequence for larger audiences, starting with a 'hand raiser' video to gauge interest, followed by an irresistible offer and a 'wingman' testimonial ad to address objections. For smaller markets, it simplifies to a two-ad funnel. The script also offers an extra tip on using engagement ads to lower costs and build awareness, concluding with a free toolkit for creating effective Facebook ads.

Takeaways

• 📈 Facebook ads are a valuable investment for service businesses to reach potential clients and increase profitability.
• 🎯 A proven strategy is essential for successful Facebook ad campaigns, particularly for service providers.
• 🔍 The script outlines a three-part ad funnel for businesses with a large audience, and a two-part funnel for smaller audiences.
• 📹 The 'hand raiser' ad is the first in the sequence, using a video to gauge interest and filter viewers for subsequent ads.
• 👀 The objective of the hand raiser ad is to maximize video views, with targeting based on interests, demographics, or look-alike audiences.
• 📊 Custom audiences are created from the hand raiser ad, segmenting viewers who watched for at least three seconds.
• 💰 The second ad offers a compelling promotion to entice viewers, with the ad objective set to conversions to drive specific actions.
• 🗣️ The third ad, or 'wingman', features testimonials to address potential objections and reinforce the offer, also targeting custom audiences.
• ⏱️ A five-day gap is implemented between the second and third ads to allow the offer to stand alone before the testimonial ad is introduced.
• 🌐 For smaller markets, the hand raiser is omitted, and the funnel consists of a clear offer ad followed by a testimonial ad.
• 📉 An extra tip suggests running ads with an engagement objective on best content pieces to lower ad costs and increase business awareness.
• 🛠️ The speaker offers a free toolkit for creating profitable Facebook ads, including a playbook, ad swipe file, and free images.

Q & A

What is the main purpose of the 'hand raiser' ad in the Facebook ad funnel for service businesses?

The 'hand raiser' ad serves to identify potential clients interested in the service by offering a quick tip or basic advice related to the service. It filters out viewers who watch more than three seconds of the video, indicating their interest.

What is the objective of the first ad in the Facebook ad funnel?

The objective of the first ad is video views, aiming to attract viewers to watch the content or skip it, without the intention of directing them to the website or making a purchase at this stage.

How should the targeting for the 'hand raiser' ad be set up?

The targeting should include interests, demographics that resemble the best clients, look-alike audiences of previous clients, or website visitors. The targeting may vary if the audience size is different.

What is the purpose of creating two custom audiences from the 'hand raiser' video?

Two custom audiences are created to segment viewers who watched the video for over three seconds in the past 30 days and in the past five days. This segmentation allows for more targeted follow-up ads.

What type of content should the second ad in the funnel, 'the offer they can't refuse', contain?

The second ad should contain a clear offer or promotion, such as a discount or a free service, and should be in video or image format with the objective of conversions.

How does the third ad, 'the wingman', support the offer in the funnel?

The 'wingman' ad is a testimonial compilation that addresses the biggest objections prospects might have, using previous clients' endorsements to build trust and encourage action.

What is the strategy behind showing the 'wingman' ad to a specific custom audience?

The 'wingman' ad targets those who watched the offer ad for over three seconds, excluding the five-day audience to give them time to see the offer ad alone before being exposed to the testimonial ad.

What changes are made to the ad funnel for smaller audiences or local businesses?

For smaller audiences, the 'hand raiser' ad is removed, creating a two-ad funnel with 'the offer they can't refuse' as the first ad and 'the wingman' as the second.

How does the extra tip provided at the end of the script help in making the ad funnel more efficient?

The extra tip suggests running ads with an engagement objective on the best pieces of content for a few dollars a day to increase Facebook engagement, which can lower ad costs and increase awareness.

What is included in the 'Profitable Facebook Ads for Service Businesses Toolkit' mentioned in the script?

The toolkit includes a personal Facebook ads playbook, a swipe file of the best service business ads for inspiration, and a collection of free-to-use images for ad creation.

How can the audience size affect the ad objective choice in the funnel?

For audiences over 500,000, the ad objective is set to conversions. For smaller audiences, a reach objective is recommended to ensure the ads are shown widely due to Facebook's algorithm efficiency.