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Summary

In this video, the creator discusses the evolving landscape of online business, particularly focusing on Tokopedia and TikTok Shop. With efficiency measures such as layoffs becoming a common trend, the integration of Tokopedia with TikTok sparks debates among sellers. The creator emphasizes the importance of adapting to changes, the need for a strong online presence, and strategies for leveraging marketplaces, creating your own website, or even considering digital products. Ultimately, success in the digital world requires flexibility, adaptability, and a keen eye for distribution and market dynamics.

Takeaways

• 😀 Efficiency measures like layoffs are becoming common in companies, and technology companies like Microsoft are also focusing on making employees more efficient.
• 😀 The integration of Tokopedia with TikTok has raised concerns among sellers, as many feel it affects their performance and sales on Tokopedia.
• 😀 Some sellers believe integrating with TikTok improves the algorithm for their products, while others feel it hampers their sales.
• 😀 The fundamental principle of business remains the same: businesses need a marketplace or platform to attract traffic, whether offline or online.
• 😀 The online world is just a reflection of offline business practices, where the shift from markets to shophouses and flagship stores happens as businesses grow.
• 😀 In the digital age, sellers face the same dilemmas as Amazon sellers did years ago, trying to balance between relying on platforms like Tokopedia or creating their own websites.
• 😀 Depending solely on platforms like Tokopedia or TikTok Shop limits your control over sales and branding, as attention is often divided among multiple sellers.
• 😀 Creating your own website gives you full control over branding, sales, and content. Platforms like Shopify or Linkit allow easy website creation in under a minute.
• 😀 Businesses must diversify their distribution methods—using both online marketplaces and their own websites—to ensure broader reach and avoid losing potential customers.
• 😀 Digital products are becoming a significant trend, and learning about this sector can help future-proof businesses as the digital landscape rapidly evolves.

Q & A

What is the main concern about the integration of Tokopedia and TikTok?

The main concern is that the integration could lead to biases in favor of sellers who are already integrated with TikTok Shop, potentially disadvantaging those who are not integrated, even though it's speculated that integration improves algorithm visibility.

How do sellers feel about the integration of Tokopedia and TikTok Shop?

Sellers are divided into two camps: one group is nostalgic and prefers Tokopedia to remain separate from TikTok, while the other group is willing to adapt to the new integration.

What does the speaker think about the argument that TikTok Shop integration improves the algorithm for sellers?

The speaker believes that the argument about the algorithm favoring integrated sellers is largely speculative. He argues that success depends more on the quality of content than on mere integration.

How does the speaker explain the importance of physical markets in relation to online marketplaces?

The speaker draws a parallel between physical markets and online marketplaces, explaining that just like people started in bazaars and later expanded to shops and flagship stores, businesses should adapt to online markets to increase distribution and reach a broader audience.

What is the speaker’s perspective on the evolution of business from offline to online?

The speaker suggests that businesses that were originally successful offline transitioned to online platforms because of the broader reach that digital distribution offers, which is akin to expanding beyond local markets to a larger, global audience.

What platform does the speaker recommend for creating an online shop in under one minute?

The speaker recommends the platform 'linketlnk.id,' which allows users to quickly set up a website to sell products, offering easy customization and the ability to handle orders and affiliate marketing.

What does the speaker suggest for businesses looking to expand their digital presence?

The speaker suggests that businesses should consider building their own website for full control over branding and distribution, especially if they have significant capital. Alternatively, they can start with platforms like 'linketlnk.id' for quick setups.

How can sellers mitigate risks in the digital world according to the speaker?

Sellers can mitigate risks by having a presence in both marketplaces and their own digital platforms. The speaker emphasizes the importance of distribution in both online and offline spaces to safeguard against dependency on any single platform.

What does the speaker think about the growing trend of digital products?

The speaker sees the growing trend of digital products as an important opportunity. He suggests that businesses should consider entering this field, as it has shown significant growth, and provides an alternative to traditional physical product sales.

What is the fundamental business strategy recommended by the speaker?

The speaker recommends a strategy of diversifying distribution channels. He suggests businesses should maintain a presence in online marketplaces while also developing their own digital shops and websites, allowing them to control their brand and reduce reliance on third-party platforms.