How To Write A Best Selling Book

Summary

In this video, Myron Golden shares his strategies for writing a best-selling book. He emphasizes the importance of having a big idea, crafting a clear and compelling title and subtitle, and ensuring each chapter is a complete thought. Golden also highlights the significance of acquiring clients through your book rather than just focusing on sales. Additionally, he explains why he avoids selling his books on Amazon to maintain control over pricing and customer relationships. His insights offer valuable lessons for anyone looking to write a book that can not only sell but also build lasting business success.

Takeaways

• 😀 A best-selling book needs a big idea that resonates with a large audience and addresses a significant need in the marketplace.
• 😀 Your personal story should serve as a tool for transformation, not as the central focus of your book.
• 😀 A best-selling title should be a clear word picture that immediately communicates what the book is about.
• 😀 Avoid clever or catchy titles that confuse readers; clarity is key when naming your book.
• 😀 A strong subtitle should provide a powerful promise of what readers can expect from the book, helping clarify its value.
• 😀 Every chapter title should be a complete thought to enhance the pre-digested content for your audience, making it easier for them to understand and act.
• 😀 A professional book cover design is essential to make your book stand out and appeal to potential buyers.
• 😀 Writing a book once can generate ongoing passive income, with the potential for significant earnings over time.
• 😀 When pricing your book, control the price yourself rather than relying on platforms like Amazon, which can reduce your earnings.
• 😀 Acquiring customers (clients) is more valuable than just making sales, as clients are long-term assets to your business.

Q & A

Why is it important to have a big idea for a book?

A big idea is crucial because it needs to address a significant problem or need that a large group of people cares about. The book must offer something valuable that resonates with the audience, making it relevant and impactful.

What does Myron Golden emphasize about the importance of the book title?

Myron emphasizes that a best-selling book title should not be catchy or clever but should be a clear word picture. It should instantly convey what the book is about to avoid confusion and make it easy for readers to understand the value of the book.

How does Myron define a 'best-selling subtitle'?

A best-selling subtitle should offer a powerful promise that tells the reader what they can expect to gain from reading the book. It's designed to provide additional clarity and entice the reader to engage with the content.

What should be included in the table of contents of a book?

Each chapter title in the table of contents should represent a complete thought. This helps pre-digest the content for readers, making it easier for them to grasp key concepts, which in turn increases the likelihood of a sale.

Why does Myron not sell his physical books on Amazon?

Myron doesn't sell his physical books on Amazon because Amazon controls the pricing. If he were to sell his book on Amazon, he would earn less per sale, and Amazon would gain control over his customer base, which Myron sees as a disadvantage.

What lesson does Myron share about the value of customers?

Myron explains that customers are more valuable than individual sales. While sales are important, acquiring a client is the key to long-term business success, as clients represent ongoing opportunities and relationships.

What is the main takeaway from Myron's point about book pricing on Amazon?

The main takeaway is that selling books on Amazon at a price higher than $9.99 results in significantly lower earnings for the author due to Amazon's commission structure, making it less profitable compared to selling directly through a personal website.

How does Myron describe the financial success of his books?

Myron shares that his books, particularly 'From the Trash Man to the Cash Man' and 'Boss Moves', consistently generate substantial monthly revenue, with 'Boss Moves' making around $20,000 to $30,000 a month in sales alone.

What does Myron mean by 'pre-digesting content'?

Pre-digesting content refers to breaking down the material into easily understandable concepts. By doing so, readers can more quickly grasp the main points, making it easier for them to take action and ultimately buy the book.

What role does a professional book cover play in Myron’s strategy?

A professionally designed book cover is essential because it enhances the book's visual appeal and adds credibility. This professional touch helps attract potential buyers and makes the book feel more polished and trustworthy.