The Only Way To Get Better At Sales - Selling Simplified

Summary

In this video, Myron Golden emphasizes the importance of making more offers in sales, citing it as one of the biggest mistakes entrepreneurs make. He shares his experience coaching entrepreneurs to generate significant revenue by mastering four types of offers: lead generation, core product, premium value, and continuity offers. Through real-life examples, including a case where a woman earned $18,000 in just six days by making more offers, he highlights how embracing this mindset can skyrocket business growth. Golden also stresses the value of premium offers in maintaining long-term business success.

Takeaways

• 😀 Salespeople often make the mistake of not making enough offers, which limits their potential for success.
• 😀 Fear of rejection is not real; it’s a mindset problem. Many people avoid making offers out of fear of being told 'no'.
• 😀 The key to business growth is making more offers. The more offers you make, the greater your chances of success.
• 😀 There are four essential types of offers to master for business growth: lead generation offers, core product offers, premium value offers, and continuity offers.
• 😀 Eileen, a client, turned her financial situation around by following the advice to make more offers, ultimately earning $18,000 in six days.
• 😀 To significantly increase revenue, entrepreneurs should make offers at a higher frequency, even on a daily or hourly basis.
• 😀 Raising the price of your offer can increase urgency and sales. Eileen raised her price from $4,000 to $6,000 and used a deadline to drive sales.
• 😀 Lead generation offers are crucial for building an email list or customer base, but the free content you offer must have real value.
• 😀 Premium value offers are often misunderstood, but they are essential for capturing the best customers and increasing revenue significantly.
• 😀 Without a premium value offer, you risk losing your best customers to competitors, as they’ll spend their money elsewhere (e.g., Mercedes creating the Maybach).
• 😀 The Make More Offers Challenge is a program that teaches entrepreneurs how to create and optimize the four types of offers to rapidly scale their business.

Q & A

What is the second biggest mistake that salespeople make according to Myron Golden?

The second biggest mistake salespeople make is not making enough offers. This can significantly impact their business growth.

Why do salespeople avoid making enough offers?

Salespeople avoid making enough offers for several reasons: they might not know what kind of offers to make, how to make an offer, or they may fear rejection, believing they might be told 'no.'

What does Myron Golden suggest is the key to solving the problem of not making enough offers?

Myron Golden suggests making more offers. He encourages people to increase the number of offers they make by scaling up from yearly offers to monthly, weekly, daily, and even hourly offers.

What is the outcome of making more offers, according to Myron Golden's experience with clients?

Making more offers can lead to dramatic increases in revenue. For instance, after following this approach, some clients were able to make $100,000 days and even grow their revenue significantly within months.

What is an example of a client who benefited from making more offers?

A client named Eileen, who initially could not afford Myron Golden’s coaching, made $18,000 in just six days after following his advice to raise her price and make more offers.

What are the four types of offers Myron Golden emphasizes entrepreneurs need to master?

The four types of offers are: 1) Lead generation offers, 2) Core product offers, 3) Premium value offers, and 4) Continuity offers.

What is the difference between a 'high-ticket offer' and a 'premium value offer'?

Myron Golden prefers the term 'premium value offer' over 'high-ticket offer' because the emphasis should be on the value the customer receives rather than the price tag.

How did the two young entrepreneurs increase their revenue after joining Myron Golden's program?

After joining Myron Golden’s program, the entrepreneurs went from $10,000 in revenue in May to $150,000 by August. They achieved this by mastering the four types of offers and applying them effectively.

What is the significance of lead generation offers in a business?

Lead generation offers are essential because they provide something valuable for free in exchange for a potential customer’s contact information, allowing businesses to build their client base.

Why is it important to provide high-quality content in lead generation offers?

It’s important to offer high-quality content in lead generation offers because free content that lacks value can damage the business's reputation. Customers must feel the offer is worth their time and personal information.

What is the impact of not having a premium value offer in a business?

Without a premium value offer, businesses risk losing their best customers to competitors who offer high-end products or services. It forces customers to spend money elsewhere, potentially with brands like Mercedes-Benz or Rolls-Royce.