How to Write Perfect TITLE, DESCRIPTION, TAGS for More Views on YouTube!

Summary

The video script provides essential tips on optimizing YouTube metadata for better visibility and engagement. It emphasizes the importance of a concise and keyword-rich title under 70 characters to capture viewers' attention and play with their emotions. The description is highlighted as a key SEO tool, advising to include keywords at the beginning and provide a video overview, with a default description for consistent links and contact information. Tags, while less crucial, should still be used thoughtfully for common misspellings or variations. The script concludes by stressing that while SEO is beneficial, engaging content and high viewer metrics are paramount for YouTube success.

Takeaways

• 🔍 Title is the most crucial metadata for YouTube videos as it's the first thing viewers see and influences their decision to watch.
• 📝 Keep titles short and easy to read, ideally under 70 characters, to capture attention and ensure visibility in different sections of YouTube.
• 🎯 Place important keywords in titles, but avoid unnecessary keyword stuffing which can lead to truncation and reduced impact.
• 🧐 Use emotive phrases in titles to evoke basic human emotions like excitement, shock, fear, anger, or urgency to encourage clicks.
• 📖 Descriptions are important for SEO and should contain keywords to help videos appear in search results more easily.
• 🔑 Place the most important keywords at the beginning of the description and use an underscore to highlight them.
• 📚 Include an overview of the video in the description, incorporating the remaining important keywords for better search engine optimization.
• ⏱ Add timestamps and relevant links in the description to enhance viewer experience and provide additional information.
• 🔄 Use a Default Description in YouTube Studio settings to automatically include consistent elements like links and contact information in every video upload.
• 📎 Tags are less important for video discovery compared to title, thumbnail, and description, but still worth adding for minimal SEO benefit.
• 🛑 Avoid keyword stuffing in tags as YouTube warns against it, and focus on relevant keyword phrases related to the video's topic.
• 🎯 SEO is important, but it's not the only factor for ranking videos on YouTube; engagement metrics like CTR, Average View Duration, and retention are also crucial.

Q & A

What are the three key pieces of metadata that YouTube's algorithm uses to understand a video's content?

The three key pieces of metadata are the title, description, and tags.

Why is the title considered the most important factor among the metadata?

The title is the most important because it is the first thing viewers see along with the thumbnail, and it influences their decision to watch the video or not.

What is the recommended character limit for a YouTube video title?

It is recommended to keep the title under 70 characters in most cases to ensure it is short, easy to read, and captures viewers' attention.

Why should the title not exceed 70 characters?

If the title exceeds 70 characters, it may get cut off in the suggested section where titles get cut off after 40-50 characters.

How can a title play with viewers' emotions to encourage clicks?

A title can include phrases that evoke basic human emotions such as excitement, shock, fear, anger, or urgency to tap into viewers' emotions and encourage them to click.

What does YouTube say about the importance of video descriptions?

YouTube states that writing descriptions with keywords can help viewers find videos more easily through search, indicating that descriptions are indeed important.

How should keywords be placed in the video description according to YouTube's guidelines?

YouTube suggests placing the 2-3 most important keyword phrases directly at the start of the description and using a slash symbol to separate them.

What is the role of the default description in YouTube video uploads?

The default description, set in YouTube Studio's Upload Defaults, is automatically added to every video upon upload, saving time and ensuring consistency.

Why are tags considered less important for video discovery on YouTube compared to other metadata?

According to YouTube, the video's title, thumbnail, and description are more important than tags for video discovery, as tags have a minimal role.

What are some methods to find relevant tags for a YouTube video?

One can manually search for keyword phrases related to the video's topic, use tools like TubeBuddy or VidIQ to see tags used by other creators, or use websites like RapidTags.com to generate tags based on the main keyword.

How does YouTube's algorithm consider SEO and other metrics to rank videos?

While proper SEO helps videos rank, YouTube's algorithm also considers metrics like Click-Through Rate (CTR), Average View Duration, and retention to keep viewers on the platform.

What additional aspect should creators focus on besides SEO to improve their video's performance?

Creators should focus on creating engaging content, optimizing titles and thumbnails, as these aspects are crucial for success on YouTube.

Outlines

00:00

📚 Optimizing YouTube Metadata for Better Visibility

This paragraph explains the importance of title, description, and tags in optimizing a YouTube video for the algorithm. It emphasizes the role of the title as the first impression that influences viewer engagement. The video suggests keeping titles under 70 characters to capture attention and avoid truncation in the suggested section. It also advises playing with viewers' emotions by incorporating phrases that evoke excitement, shock, fear, anger, or urgency. The description is highlighted as a crucial SEO tool, where keywords should be strategically placed, and an overview of the video should be included. The paragraph also mentions the use of a default description for consistency across videos, which can include links and contact information.

05:00

🔍 YouTube SEO Tips: The Role of Descriptions and Tags

This paragraph discusses the role of descriptions and tags in YouTube SEO. It clarifies that while some creators may overlook descriptions, YouTube itself states that they help with search discoverability. The video recommends starting descriptions with important keywords and provides a method for finding relevant keywords through YouTube's search suggestions. It also touches on the use of a default description for all videos to streamline the upload process and mentions the inclusion of links and contact information. Regarding tags, the paragraph points out that they have a minimal impact on video discovery compared to the title, thumbnail, and description. However, it still suggests adding tags by manually searching for related keyword phrases or using tools like TubeBuddy, VidIQ, or RapidTags.com. The paragraph concludes by noting that while SEO is important, it's not the only factor for gaining views; other metrics such as CTR, average view duration, and retention are also considered by YouTube.

Keywords

💡Title

The title is the most crucial piece of metadata for a YouTube video as it is the first thing viewers see along with the thumbnail. An optimized title is short, easy to read, and includes important keywords without overstuffing. The title should be under 70 characters to avoid getting cut off in various sections of YouTube.

💡Description

The description helps YouTube's algorithm and viewers understand the content of the video. It should include important keywords, an overview of the video, and relevant links. Placing keywords at the beginning of the description can improve search visibility. A default description can save time by automatically adding consistent information to all videos.

💡Tags

Tags are less important for video discovery than titles and descriptions. They are used to include keyword variations and common misspellings to help with search. Tools like TubeBuddy or VidIQ can assist in finding relevant tags. However, their impact on video performance is minimal in 2023.

💡Keywords

Keywords are essential for SEO and should be strategically placed in the title, description, and tags. They help the YouTube algorithm understand the video's topic. Keywords should be relevant and naturally integrated rather than stuffed excessively, which can be penalized by YouTube.

💡SEO

Search Engine Optimization (SEO) is the practice of optimizing a video’s metadata to rank higher in search results. Effective SEO involves using relevant keywords in the title, description, and tags. Proper SEO helps videos reach the right audience and increase views, but it must be combined with engaging content and good viewer metrics.

💡Thumbnail

The thumbnail is a visual preview of the video and plays a critical role in attracting viewers. Along with the title, it influences the click-through rate (CTR). A compelling thumbnail can significantly improve a video's visibility and performance on YouTube.

💡Click-Through Rate (CTR)

CTR is a metric that measures the percentage of viewers who click on a video after seeing its title and thumbnail. A high CTR indicates that the title and thumbnail are effectively attracting viewers. Optimizing these elements can improve CTR and overall video performance.

💡Average View Duration

Average View Duration is the average amount of time viewers spend watching a video. It is a key metric for YouTube’s algorithm to determine the quality and engagement level of a video. Higher view durations can lead to better rankings and more recommendations.

💡Viewer Retention

Viewer retention refers to how long viewers stay engaged with a video. High retention rates are crucial for YouTube's algorithm as they indicate that the content is engaging and valuable. Strategies to improve retention include creating compelling introductions and maintaining viewer interest throughout the video.

💡Human Emotions

Titles that evoke human emotions such as excitement, fear, or urgency can attract more viewers. Phrases that trigger emotions can increase the likelihood of clicks. For example, using words like 'Instant Results' or 'Don't Miss This' can create a sense of excitement or urgency, prompting viewers to watch the video.

Highlights

Title, description, and tags are the three key metadata pieces that the YouTube algorithm uses to understand video content.

Effective use of title, description, and tags can help reach the right audience and increase views.

Many people misuse these elements, leading to channel growth issues.

The title is the most important factor as it's the first thing viewers see.

Optimize titles for both the YouTube algorithm and human viewers.

Keep titles short, easy to read, and under 70 characters for better visibility and attention.

Long titles may get cut off in the suggested section, so prioritize main words at the beginning.

Use phrases that evoke basic human emotions in titles to encourage clicks.

Descriptions are important for SEO and should contain keywords to help viewers find videos through search.

Place the most important keywords at the beginning of the description.

Provide an overview of the video in the description, incorporating relevant keywords.

Use the Default Description feature in YouTube Studio for consistent links and information across videos.

Tags have a minimal role in video discovery according to YouTube.

Manually search for and add tags related to the video's topic or use tools like TubeBuddy or VidIQ.

Use RapidTags.com to generate useful tags based on the main keyword.

Tags are less helpful in 2023 compared to the past.

SEO is important, but it's not the only factor; focus on title, thumbnail, and engaging content.

Improving CTR, Average View Duration, and retention are crucial for video success.

Transcripts

Title, description, and tags - these are the 3 pieces of metadata that the YouTube algorithm

uses to understand what our video is about.

If you use them effectively, you can easily reach the right audience and get more views.

But most people don't know the correct way to use them.

They put things in the title that should go in the description, write in the description

what should be in the tags, and so on, which prevents their channel from growing.

So, today's video topic is: the right way to add title, description & tags for YouTube

videos.

TITLE: Okay so if there is one factor among these three that is most important, it's the

title.

It's because the title is the first thing viewers see along with the thumbnail, and

based on that, they decide whether to watch the video or not.

So, it is essential to have titles that are optimized for both the YouTube algorithm and

human viewers.

So the first tip is Short & Easy to read Titles.

We all know that titles should have important keywords, right?

Yes, they should, BUT it doesn't mean you should stuff the title with keywords unnecessarily.

Many people think that since YouTube allows 100 characters in the title, they must use

them all and end up adding keywords without any reason.

That's not what you should do.

Try to keep the title under 70 characters in most cases.

I'm saying this for two reasons.

Firstly, it's 2023, and the average viewer's attention span has significantly reduced.

When viewers scroll through YouTube, they don't have much time to read every title and

thumbnail.

They just glance at it, and if they feel the video is worth watching, they click.

So, it's essential to have a short title that captures viewers' attention.

Secondly, if the title exceeds 70 characters, like 75, 76, 80, it will get cut off from

the end.

In the suggested section, titles get cut off after 40-50 words.

That's why YouTubers like MrBeast always keep their titles under 50 characters to make them

easily visible on every traffic source.

Of course, you don't have to be so extreme, but try to keep the title under 70 characters,

and if it exceeds that, make sure to have the main words at the beginning, so viewers

can at least see them.

The second tip is to play with viewers' emotions.

Remember I said that titles are not just for the algorithm but also for humans?

That's why it's a good idea to include phrases that evoke basic human emotions like excitement,

shock, fear, anger, or urgency.

For example, if I'm making a tips video about something, let's say "5 Tips to Get More Views,"

to add excitement, I can use phrases like 'Instant Results' or 'This Always Works.'

If I want to create urgency, I can write 'Don't Miss This.'

To create fear, I can write 'Do This or Never Grow on YouTube.'

So, this way, you can tap into viewers' emotions to encourage them to click.

Don't think that just adding keywords in the title will do the trick.

Titles are as important as thumbnails in grabbing viewers' attention and getting them to click.

DESCRIPTION: There are mixed opinions about descriptions.

Some people think they are useful, while others believe they are not.

I won't give my personal opinion here; I'll tell you what YouTube says about it.

Go to YouTube Studio> Video details> Description box.

There's a question symbol, and if you click on it, YouTube says: "Writing descriptions

with keywords can help viewers find your videos more easily through search."

So, descriptions are indeed important.

Whatever SEO work you want to do for your video, you will do it here with keywords.

Many people end up doing the description's job in the title.

YouTube also suggests placing keywords in the beginning of the description.

Let's say my video is about "YouTube Thumbnails."

First, I need to find other main keywords related to this topic, which I can do by searching

directly on YouTube.

I'll put my main keyword in the search bar, and popular keyword phrases that people are

searching for will appear.

I'll copy the relevant ones that match my video and add them here.

Then, I can add an underscore before the first word of the keyword to get more important

keywords.

So, you can copy that as well.

Once you have a list of all the important keyword phrases, now it's time to add them

to the description.

The 2-3 most important keyword phrases can be directly added at the start of the description,

and you can use a slash symbol or vertical slash symbol to separate them.

YouTube also suggests giving an overview of your video in the description.

You can write a summary of what the video is about.

However, you don't have to put too much effort into this because most viewers read the description

only if there are important links or they have some confusion related to the video.

The video's overview doesn't matter that much.

So, you can use the remaining keyword phrases here in an overview format, just like this.

I have explained the video in summary form, and I have included the remaining important

keyword phrases.

You can pause and read them.

This way, you can optimize your video for the YouTube search engine.

You can also add timestamps and relevant links if needed.

Up to this point, whatever we've written in the description will vary for each video,

right?

But there are some things that will remain the same for every video.

This is called the Default Description.

Just go to YouTube Studio> Settings> Upload Defaults, and there you'll find the description

box.

Whatever you write there will be automatically added every time you upload a video.

So, you won't have to write everything from scratch every time.

You can add important links to your channel's playlists for more views, social media links,

and even a contact email for business inquiries and collaborations.

YouTube also warns against keyword stuffing in the description, which means adding excessive

tags to your video's description.

So, keep that in mind.

TAGS

: Most Indian YouTube tips channels focus too much on tags, which may lead new creators

to think that tags are crucial for getting views.

But the truth is tags do not matter much.

According to YouTube, tags have a minimal role in a video's discovery.

YouTube itself says that the video's title, thumbnail, and

description are more important than tags.

So, YouTube is clearly stating not to focus too much on tags.

Even if tags play a 0.1% role, it's still a good idea to add them.

So, how to add tags?

There are various ways to do it.

I manually search and add tags.

I look for keyword phrases related to the video's topic, just like I did for the description.

If you find it challenging, you can use TubeBuddy or VidIQ to see what tags other creators are

using for similar topics and use them for your videos.

Another website, RapidTags.com, allows you to enter your main keyword, and it will generate

useful tags for you.

Remember, YouTube also suggests using tags for common misspellings or variations of your

content or channel name.

However, tags are less helpful in 2023.

In the past, they used to matter a lot, but not anymore.

Okay, now that we have learned how to optimize our video, the question is, will doing all

this bring in views?

The answer is both yes and no.

Proper SEO will help your video rank, but it's not the only factor.

YouTube's main goal is to keep viewers on its platform, so it considers other metrics

like CTR, Average View Duration, and retention to rank videos.

If a video has a low CTR and poor watch time, even the best SEO won't help.

So, focus on the right things like title, thumbnail, and making engaging content.

Improving these aspects will lead you to success.

So, watch the thumbnail video, learn how to create engaging thumbnails, and I'll see you

there.

Bye!!