DIGITALIZAÇÃO DO VAREJO INDIRETO - #03

Summary

In this insightful discussion, André Correia, a seasoned professional with over 20 years of experience in commercial restructuring and sales, shares his expertise on leveraging credit as a business tool. As the commercial director of Trade Master, a fintech credit company that has been boosting retail sales and empowering small businesses for 8 years, Correia explains how credit can be used not as a barrier but as a facilitator to increase sales and distribution. With Trade Master's platform processing over R$25 billion in credit and serving more than 1 million CNPJs and points of sale, the company offers a holistic view of market potential and provides flexible credit solutions that can revolutionize the growth strategies of industries and distributors alike.

Takeaways

• 😀 Trade Master is a fintech credit company with a mission to boost sales and empower retail businesses, operating for 8 years and transacting over R$ 25 billion in retail credit.
• 📈 The company has more than 1 million CNPJs and over 1 million points of sale on its platform, with more than 200 distributors and 60 industries using its solution to reach small retailers.
• 💡 Trade Master uses algorithms and machine learning to provide a holistic view of consumer potential, offering credit not as a sales blocker but as a facilitator for business growth.
• 🛠️ The platform offers flexibility for businesses to revise credit limits and provide additional credit during peak sales moments, thus capturing opportunities that might be missed with traditional credit models.
• 🚀 By using Trade Master's credit services, businesses can potentially increase their sales and distribution rapidly, avoiding the slow growth curve associated with conservative credit granting.
• 💼 André Correia, with over 20 years of experience in the commercial sector and business restructuring, highlights the importance of credit as a business lever and the benefits of the Trade Master approach.
• 🔍 Trade Master's credit analysis is not limited to a single industry perspective but considers a broader market view, helping businesses to uncover untapped sales potential.
• 📱 The platform provides real-time credit limit visibility to sellers through an app, allowing for immediate decision-making and increased sales efficiency.
• 🏢 Integration with industry and distributor systems is quick, typically taking between 10 to 30 days, depending on the robustness of the existing RP systems.
• 🌐 Trade Master's services are designed to be a plug-and-play tool that can be easily implemented and used to enhance business opportunities without adding complexity.
• 🔗 The company's approach to credit is to treat it as an opportunity for growth rather than a risk, which is a perspective that can benefit small retailers, distributors, and industries alike.

Q & A

What is the main focus of this episode of Arena do Indireto?

The main focus of this episode is on credit as a leverage for business, featuring André Correia from Trade Master.

Who is André Correia and what is his background?

André Correia is the Commercial Director at Trade Master. He is a post-graduate in Business and Operations Management and has over 20 years of experience in the commercial sector, having worked with companies like Ambev, Unilever, and Bung.

What is Trade Master and what is its primary mission?

Trade Master is a fintech company focused on credit. Its primary mission is to leverage sales and empower retail by providing credit solutions.

How long has Trade Master been in the market and what is its transaction volume?

Trade Master has been in the market for 8 years and currently transacts over R$25 billion in credit.

How many points of sale and distributors are involved with Trade Master's platform?

Trade Master has more than 1 million points of sale and over 200 distributors on its platform.

What are some key benefits Trade Master offers to the retail market?

Trade Master provides holistic credit analysis, empowers small retailers, enhances sales potential, and reduces the risks associated with extending credit.

How does Trade Master use technology to enhance its credit solutions?

Trade Master uses algorithms and machine learning to assess the credit capacity of points of sale, providing credit with minimal risk to both distributors and industries.

What are some common misconceptions about credit in small retail, according to the discussion?

A common misconception is that asking for credit is a sign of inefficiency or financial trouble, whereas many small retailers need credit but are reluctant to request it.

How does Trade Master assist with the digitalization of retail and distribution?

Trade Master accelerates the digitalization process by offering credit solutions that facilitate online transactions and marketplace integrations.

What support does Trade Master offer to industries and distributors beyond credit?

Trade Master also provides financial flexibility, quick integration with ERP systems, and customized credit solutions that can increase sales, enhance product mix, and improve financial health.