Public Relation di Kehidupan Sehari-hari - (Dr. Nur Ratih Affandi, S.S., M.Si.)

Summary

This video discusses the role of Public Relations (PR) in bridging communication within a company and with external stakeholders. The speaker, a communication lecturer, explains PR's impact on shaping public opinion and company image through media, ethics, and communication strategies. The video emphasizes the importance of PR skills like public speaking, media relations, and crisis management. Viewers are encouraged to understand the connection between PR practices and their daily lives, as well as how PR shapes the reputation of companies, citing real-world examples like Gojek's brand building.

Takeaways

• 😀 Internal communication (Internal PR) bridges the gap between employees, ensuring alignment with the company's goals and creating a positive work environment.
• 😀 External communication (External PR) is crucial for managing the company’s relationship with the public, customers, and investors.
• 😀 PR functions like publicity, advertising, press relations, public affairs, lobbying, and crisis management all contribute to building and maintaining a company’s image.
• 😀 Effective communication, both verbal and non-verbal, is key to shaping the public’s perception of a company.
• 😀 PR professionals need to maintain ethics in their work, with honesty, integrity, and empathy being essential components.
• 😀 Empathy and understanding of public sentiment can help companies navigate crises and improve their image, as seen in the Gojek example.
• 😀 PR requires skills in media relations, public speaking, presentations, negotiations, crisis communication, and promoting the company’s values.
• 😀 PR is a bridge between internal employees and external stakeholders, ensuring alignment and a positive image of the company.
• 😀 Image building is crucial for both individuals and companies, and it is affected by how messages are communicated through various mediums and channels.
• 😀 PR professionals must tailor their approaches depending on the company’s industry and the public's expectations, aligning strategies with the company’s goals and values.

Q & A

What is the role of internal communication within a company?

Internal communication serves as a bridge between employees within a company, ensuring smooth interactions and effective message sharing between different teams.

Who is the target audience for the content shared in the video?

The content is aimed not only at students studying communication but at everyone, as communication is essential in everyday life.

What are some key activities of PR professionals?

PR professionals engage in various activities such as public relations, publicity, advertising, press relations, public affairs, lobbying, investor relations, and corporate development.

What is the connection between communication and public opinion?

Communication plays a vital role in shaping public opinion, as the messages we communicate, both verbal and non-verbal, influence how others perceive us and our views.

Can you explain how public relations works for an individual?

Just like a company, an individual can engage in PR by managing their own image through communication with others, reflecting not only their own personality but also their family's reputation.

What are the main stages of PR planning mentioned in the video?

The stages of PR planning include: 1) situation analysis, 2) setting objectives, 3) identifying target audiences, 4) media selection, 5) budgeting, and 6) measuring outcomes.

What are the ethical guidelines for PR professionals?

Ethical guidelines for PR professionals emphasize honesty, integrity, and maintaining a positive image aligned with the company’s vision and mission.

How can PR professionals create a positive image for a company?

PR professionals can create a positive image by choosing appropriate media channels, crafting compelling messages, and ensuring their public representation reflects the company's values and goals.

What is the significance of empathy in PR?

Empathy is crucial in PR because it helps build trust with the audience, ensuring that the company is seen as caring and understanding in its actions, especially during times of crisis or change.

What essential skills should a PR professional possess?

A PR professional should have skills in media relations, public speaking, presentation and negotiation, crisis management, and communication for advocacy and public education.