PUBLIC RELATION - Peran Strategis PR dalam Perusahaan - Kehumasan - Kualifikasi PR profesional

Summary

In this video, the speaker shares insights from their experience as a public relations practitioner, discussing the vital role PR plays in an organization. They explain how PR professionals manage communication, build relationships with both internal and external stakeholders, and contribute to maintaining a company’s image. The speaker emphasizes the importance of communication skills, crisis management, and relationship-building with the media, government, community, and employees. They also outline the key qualifications needed for a successful career in PR, including passion, integrity, strong communication skills, and professionalism.

Takeaways

• 😀 A Public Relations (PR) practitioner plays a vital role in building, maintaining, and improving the company's image with both internal and external parties.
• 😀 Effective communication is at the core of a PR professional's job, involving oral, written, and public speaking skills to share the company’s policies, achievements, and reputation.
• 😀 Social media proficiency is a must for PR practitioners in the modern era to manage communication channels effectively and reach a broad audience.
• 😀 Building strong relationships with external parties such as media, government, the community, and education sectors is key to a PR professional's role.
• 😀 PR professionals also need to establish and maintain relationships with internal stakeholders, such as employees, families, shareholders, and management.
• 😀 One of the essential functions of a PR professional is to support the management and ensure effective execution of work programs to achieve the company’s objectives.
• 😀 Crisis management is another key responsibility of PR, ensuring clear, controlled communication during critical events or bad news to protect the company’s reputation.
• 😀 PR professionals are responsible for shaping the company’s image through event packaging and media relations to ensure positive exposure.
• 😀 A PR professional must embody qualities like integrity, discipline, and a passion for the job to effectively manage communication and uphold the company’s reputation.
• 😀 Being a PR professional does not necessarily require physical appearance traits like beauty or handsomeness, but it does require professionalism, good communication skills, and responsibility.
• 😀 The role of a PR professional is broad and requires constant creativity, involvement, and a deep understanding of the company’s vision, values, and corporate culture.

Q & A

What is the main goal of the channel MC Maryati?

The main goal of the MC Maryati channel is to share knowledge and experiences, specifically in the field of public relations, with all viewers.

What is the role of a public relations practitioner in a company?

A public relations (PR) practitioner is responsible for building and maintaining relationships both internally and externally, improving the company's image, and supporting its communication strategies.

What does 'Shia and drought' refer to in the context of this video?

The term 'Shia and drought' seems to be a misinterpretation or transcription error, but based on context, it likely refers to the general discussion on PR activities in companies and organizations.

Why is it important for a PR practitioner to understand the company's vision and mission?

It is crucial for a PR practitioner to understand the company's vision and mission so they can align their communication strategies and programs with the overall objectives of the company.

What are the key skills a PR practitioner must have?

A PR practitioner must be skilled in both oral and written communication, public speaking, media relations, and social media management. They must also be able to build relationships with various stakeholders such as the media, government, and community.

What is the role of a PR practitioner in crisis management?

In crisis management, a PR practitioner is part of the crisis management team and must communicate critical information clearly and effectively to maintain the company's reputation during challenging situations.

What is meant by 'imaging' in the context of PR?

Imaging refers to the process of creating a positive public perception of the company by effectively packaging and presenting news, events, and achievements to external parties.

How does a PR practitioner build relationships with the media?

A PR practitioner builds relationships with the media by establishing good rapport, ensuring effective communication, and collaborating on news releases and stories that benefit both the company and the media outlet.

What is the importance of community relations in PR?

Community relations are important in PR as they help build goodwill and support from the local community. It also ensures that the company is seen as a responsible and engaged corporate entity.

What qualifications and qualities are important for a PR practitioner?

Important qualifications for a PR practitioner include integrity, discipline, effective communication skills, a love for the job, and the ability to work well under pressure. Physical appearance may be a bonus but is not the primary requirement.