Pengantar Public Relation Pertemuan 2 (KPAM VIII)

Summary

The video covers the introduction to public relations (PR) within the IT profession, emphasizing the importance of communication skills alongside technical expertise. It discusses how IT professionals, often thought of as lacking in public speaking abilities, can benefit from learning PR strategies to build a positive public image, manage public opinion, and handle crisis situations like negative publicity or complaints. The lecture also introduces key PR concepts, functions, and skills essential for IT professionals, such as managing communication with investors, media, and users, as well as the role of PR in shaping a company's reputation.

Takeaways

• 😀 Public speaking and communication skills are important for IT professionals, especially in the field of public relations (PR), where they are expected to balance technical expertise with strong communication abilities.
• 😀 The course focuses on developing communication skills, which are often overlooked in IT fields that emphasize coding and technical knowledge.
• 😀 Public relations is not limited to external communications; it also includes internal communication to align employees with the organization’s mission and goals.
• 😀 Building public opinion and managing crisis situations, like dealing with hate speech or negative publicity, are crucial aspects of PR in IT professions.
• 😀 PR also involves negotiating with investors and presenting the business or brand in the best light, which is essential for growth and securing funding.
• 😀 The ultimate goal of PR in IT is to build and maintain a positive brand image, ensuring that the organization is trusted by the public.
• 😀 Public relations is a management function that involves evaluating public attitudes, identifying policies, and executing strategies to earn public understanding and acceptance.
• 😀 Effective PR requires a combination of persuasion, information dissemination, and the ability to unify public and organizational behavior.
• 😀 A successful PR professional must possess strong communication skills, both verbal and written, along with managerial abilities, networking skills, and integrity.
• 😀 Technological advancements and the rise of social media have made PR even more essential, as organizations must navigate a complex landscape of public opinion and media scrutiny.

Q & A

What is the main objective of the course described in the video?

The main objective of the course is to develop communication skills, particularly public speaking, for students in IT-related fields. This aims to balance their technical expertise with strong communication abilities.

Why is public speaking considered important for IT students according to the lecturer?

Public speaking is important for IT students because, while IT professionals are typically skilled in technical tasks like coding and design, they often lack strong communication skills. The course aims to bridge this gap, ensuring that students can effectively present their ideas and interact with the public.

What does 'Public Relations (PR)' entail in the context of the IT profession?

In the context of IT, PR involves managing the public image of IT services or products. It includes building public opinion, addressing hate speech, negotiating with investors, and handling user complaints while maintaining a positive brand image.

What is one of the key challenges in the IT industry related to PR, as discussed in the video?

One key challenge in the IT industry related to PR is handling negative publicity, such as dealing with hate speech or crises like a company being hacked, while working to restore the company's public image.

What role does 'negotiation with potential investors' play in IT PR?

Negotiation with potential investors is crucial as it helps secure the necessary funding for IT businesses. The ability to communicate the value and potential of an IT venture is essential in convincing investors to contribute financially.

What are some common functions of public relations, as explained by Edward L. Bernays?

According to Edward L. Bernays, PR functions include informing the public, persuading them to change attitudes and behaviors, and uniting attitudes and behaviors within an organization to promote its objectives.

How does PR contribute to the internal functioning of an organization?

PR is not only external but also internal. It helps align employees with the organization’s vision and mission, fostering motivation and unity within the company.

What are some key qualities that a public relations professional must possess?

Key qualities for PR professionals include excellent communication skills, both written and verbal; strong managerial abilities; good networking skills; integrity; creativity; and the ability to handle challenges and dilemmas professionally.

What are some of the dynamics in the evolution of PR over time?

As organizations grow and competition intensifies, the role of PR becomes more critical. PR helps maintain a positive public image amidst competition, increasing public demands for information, and technological advancements that lead to more critical audiences.

Why is two-way communication essential in PR, as mentioned in the script?

Two-way communication is crucial because PR isn't just about pushing out information; it's also about listening to the public, understanding their concerns, and responding appropriately to build mutual understanding and trust.