Media sosial dan CMC

Summary

In this video, Kunto Adi Wibowo discusses the concepts of social media and computer-mediated communication (CMC). He explains the evolution of social networking sites like Facebook, the dynamics of personal communication, and the characteristics of social media. Wibowo explores theories related to CMC, including social presence theory, media richness theory, and social identity models, highlighting their implications on digital communication. He also compares trends in social media research globally and in Indonesia, focusing on interpersonal communication and the effects of visual anonymity in online interactions.

Takeaways

• 😀 Social Network Sites (SNS) like Facebook have become popular tools for creating online profiles, making connections, and sharing content with others.
• 😀 Computer-mediated communication (CMC) refers to social interactions that happen through digital platforms like email, instant messaging, and social media.
• 😀 A personal communication model, or 'mass personal' communication, combines interpersonal and mass communication elements, allowing interactions from many-to-many between users.
• 😀 Social media platforms allow users to create and share content, but are distinct from one-to-one communication methods like email or instant messaging.
• 😀 WhatsApp groups are considered social media due to their user-generated content, but personal messaging apps that don't support large-scale interaction are not.
• 😀 Research on social media, especially Facebook, shows a major focus on interpersonal communication in studies from 2005-2014, with Facebook being the most studied platform in the social sciences during this period.
• 😀 Instagram has overtaken Facebook in research studies in Indonesia from 2014-2019, showing a shift in the social media landscape.
• 😀 Theories like Social Presence Theory suggest that richer media formats (like video conferencing) enhance warmth and participation compared to voice-only formats like telephone calls.
• 😀 Media Richness Theory emphasizes that media with more feedback options and cues (e.g., video vs. text) improve communication effectiveness, especially when real-time feedback is possible.
• 😀 Social Identity and Social Influence Theories suggest that anonymity and group dynamics can shape online behavior, with people leaning toward group norms in anonymous settings.
• 😀 Social Information Processing Theory asserts that communication can reach the same level of relational closeness as face-to-face interactions, given enough time, even through text-based media like messaging.

Q & A

What is a social network site (SNS)?

A social network site (SNS) is an online tool that allows users to create profiles, make connections with others, and interact with content shared by others. A prominent example is Facebook.

How does Facebook fit into the concept of social media?

Facebook is an example of a social network site that is part of the broader category of social media, which allows users to generate content and communicate in dynamic, many-to-many interactions.

What is 'mass personal communication'? How is it different from other communication forms?

Mass personal communication refers to a blend of interpersonal and mass communication. Unlike one-to-one interpersonal communication or one-to-many mass communication, it facilitates communication from many-to-many among users.

What is the definition of social media?

Social media refers to platforms that are institutionally non-dependent, where users create and share content. It is dynamic in nature and focuses on facilitating user interactions, unlike one-to-one communication methods such as emails.

Why isn't email considered a form of social media?

Email is considered a one-to-one communication method, which contrasts with social media that relies on user-generated content and supports many-to-many communication.

How does WhatsApp function differently as a social media platform?

WhatsApp groups qualify as social media because they allow many-to-many communication based on user-generated content. However, individual WhatsApp messaging is a one-to-one communication method, so it's not considered social media.

What were the key findings of the 2017 study on social media usage and Facebook?

The study found that, from 2005 to 2014, Facebook was the most studied social media platform in social science research, accounting for nearly 52% of studies, followed by Twitter and YouTube.

What social media platform has become more studied in Indonesia compared to Facebook?

In Indonesia, Instagram has overtaken Facebook in terms of academic research focus, with studies increasing after 2014.

What is 'computer-mediated communication' (CMC)?

CMC refers to social interaction that occurs via computer systems, including through platforms like social media, email, and instant messaging. It involves exchanging information via digital means instead of face-to-face communication.

What are the key communication theories discussed in the video? Can you summarize one?

Key theories include Social Presence Theory, Media Richness Theory, and Social Identity Theory. For example, Social Presence Theory suggests that communication is perceived as warmer and more engaging when it includes more cues like video or voice, rather than just text.