A FORMA MAIS FÁCIL DE MONETIZAR EM 2025

Summary

In this episode of 'Pergunte ao Sociólogo,' Raian Santos answers questions from his followers, offering advice on business, architecture, and career paths. He discusses strategies for success in various fields, including leveraging social media for architects and entrepreneurs. Raian advises against focusing solely on traditional education and emphasizes the importance of adapting to the changing job market and macroeconomic conditions. His insights focus on global opportunities in places like the Middle East, the potential of TikTok for business, and the evolving landscape for mechanics and technical professionals. It's a blend of motivational tips and pragmatic advice for young professionals.

Takeaways

• 😀 Focus on growing markets like Saudi Arabia and Qatar due to immigration and population growth, which offer opportunities in architecture and other industries.
• 😀 Use digital platforms like YouTube, TikTok, and Instagram to build authority and market your skills, even if you're not an expert in a field.
• 😀 Consider pursuing careers in high-demand, technical fields like engineering and mechanics, as automation and AI are expected to take over many traditional jobs.
• 😀 The importance of understanding the global economic and geopolitical climate before making business decisions, as some markets may not be conducive to growth.
• 😀 If you are working in a trade like mechanics, take advantage of the retiring generation of workers and the lack of new skilled professionals to charge higher rates for your services.
• 😀 Specialization and expertise in niche markets can offer long-term success, especially when the market is underserved.
• 😀 Young entrepreneurs should focus on practical, scalable business models like video production for digital platforms, while avoiding risky, unsustainable paths like dropshipping.
• 😀 Invest in learning how to use social media for viral marketing and monetization, especially with the rise of short-form video content on platforms like TikTok.
• 😀 Always be cautious with your money when starting out in business, and don't feel pressured to overspend or make unnecessary investments.
• 😀 The new generation of wealth will likely come from people performing essential, technical, or hard-to-replace jobs that have high entry barriers, unlike easily accessible gig economy work.

Q & A

What is the general focus of Raian Santos' YouTube channel?

Raian Santos' YouTube channel focuses on answering questions from followers, mainly in the areas of sociology, economics, and the real estate market. He engages with his audience by providing insights and sharing his experiences and opinions.

What is the condition for followers to have their questions answered by Raian Santos?

To have their questions answered on the channel, followers must contribute at least R$ 1 via the Super Thanks feature on YouTube. Raian also accepts likes and subscriptions as alternatives to monetary contributions.

How does Raian view the future of architecture in Europe?

Raian believes that the future of architecture in Europe is uncertain due to declining populations in many European countries. He suggests that young architects may face fewer opportunities in these regions as there may eventually be a surplus of residential properties.

What markets does Raian recommend for architects looking to succeed in the future?

Raian recommends focusing on markets that are experiencing population growth or immigration, such as countries in the Middle East like Saudi Arabia and Qatar, as well as regions in Africa and India.

Why does Raian believe the architectural market in Europe is not ideal for young professionals?

Raian argues that the European architectural market may not be ideal for young professionals because the population in many European countries is shrinking. This demographic trend leads to a reduction in the demand for new housing and architectural services.

What is Raian's perspective on the role of social media in architecture?

Raian emphasizes the importance of digital positioning for architects. He believes social media can help architects market themselves and attract clients, even if they are not directly involved in design work, by showcasing their expertise and ideas.

What does Raian suggest about the potential success of starting a YouTube or TikTok channel in a niche market?

Raian advises creating a strong digital presence through platforms like YouTube, TikTok, and Instagram. He shares the example of Gustavo Posato, who succeeded by positioning himself well in a specific niche. He encourages architects and other professionals to use these platforms to gain authority and visibility.

What does Raian mean by 'work with your hands' and how does it relate to his advice?

Raian suggests that people, particularly younger generations, should focus on acquiring skills that are hard to automate or replace. He emphasizes that trades that require hands-on work, like being a mechanic, are more sustainable and can command higher wages due to the limited supply of qualified professionals.

Why does Raian believe some entrepreneurs will struggle with their business ideas?

Raian argues that many entrepreneurs, especially young ones, have unrealistic expectations about business success. He warns that many will face challenges because they may not fully understand market demands or the difficulties involved in scaling their businesses.

What does Raian mean by 'freedom in the future' and how does the current global situation affect it?

Raian cautions that the global political and economic environment is moving away from personal freedom. He suggests that people aspiring for 'total freedom' in the future may face challenges due to growing government control and economic pressures.