Mantan Karyawan Sukses Jualan Briket Arang Kelapa, Kini Punya 5 Perusahaan Rutin Ekspor ke 8 Negara

Summary

Rinaldo Asril, founder of KK Natchakal, shares his journey of starting a coconut shell charcoal briquette business in 2016. Inspired by his experience working in the export industry, he saw the potential in Indonesia's abundant, unused coconut shells. Rinaldo emphasizes the environmental benefits of briquettes as an alternative fuel and discusses his ambitions to expand globally. His company currently exports to eight countries and aims to increase local employment. With a background in banking and mining, Rinaldo highlights the importance of entrepreneurship for Indonesia’s future economic growth.

Takeaways

• 😀 The speaker, Rinaldo Asril, is the founder of a company specializing in coconut shell charcoal briquettes, which started in 2016.
• 😀 Rinaldo was inspired to start his business after working with a company that exported charcoal to countries like Germany, France, and the UK.
• 😀 He emphasizes the potential of coconut shell charcoal, which is abundant and underutilized in many regions in Indonesia.
• 😀 Rinaldo has a background in mining, banking, and even worked abroad before deciding to start his own business.
• 😀 Initially, he worked as a reseller, collaborating with manufacturers to export charcoal, which helped him accumulate capital to build his own factory.
• 😀 His business process involves turning coconut shells into charcoal powder, which is then mixed, shaped, and dried into briquettes.
• 😀 Rinaldo believes in the potential of the charcoal briquette industry, despite it being underestimated by others.
• 😀 He has already expanded to exporting to eight countries, aiming to scale up production to meet global demand, especially in Europe.
• 😀 Rinaldo's ambition is to create jobs in areas with abundant but unused coconut shells, supporting the local economy.
• 😀 He highlights the environmental benefits of charcoal briquettes as a cost-effective, eco-friendly alternative to oil and gas for heating and cooking.
• 😀 Rinaldo is passionate about fostering entrepreneurship in Indonesia, as the country currently has only 3.1% entrepreneurs, far behind countries like Malaysia and Singapore.

Q & A

What motivated Rinaldo Asril to start the charcoal briquette business?

Rinaldo Asril was inspired by his previous work experience in a coconut shell charcoal export company and saw the potential for charcoal briquette production to benefit the economy, especially in areas where coconut shells were underutilized.

How did Rinaldo start his business in the charcoal briquette industry?

Rinaldo started his business in 2016 by first selling coconut shell charcoal, later moving on to manufacturing charcoal briquettes after gaining experience from working with exporters in Korea.

Why did Rinaldo choose charcoal briquettes over other business ventures?

He believed that many people didn't recognize the potential of charcoal briquettes and saw it as a promising and environmentally friendly business, with a growing international demand.

What is the process of making charcoal briquettes as explained by Rinaldo?

The process involves converting coconut shells into powder, mixing it with tapioca flour and water, then blending the mixture, molding it, and finally drying the formed briquettes in an oven.

What international markets does Rinaldo target with his charcoal briquettes?

Rinaldo exports charcoal briquettes to several countries, including Germany, France, the UK, and other countries in Europe, and has aspirations to expand further.

What challenges did Rinaldo face in his business journey?

Rinaldo faced various challenges, including handling the production process and dealing with machinery issues, such as a fire in the oven at his warehouse. Despite these setbacks, he learned valuable lessons to improve his business.

What are the environmental benefits of using charcoal briquettes?

Charcoal briquettes are considered more environmentally friendly compared to other energy sources like oil or gas, as they are renewable, cost-effective, and reduce the reliance on fossil fuels.

How has Rinaldo's previous work experience contributed to his entrepreneurial journey?

Rinaldo's 18 years of experience in various industries, including banking and mining, provided him with valuable business skills and knowledge, which helped him transition into entrepreneurship.

What is Rinaldo's ambition for the future of his charcoal briquette business?

Rinaldo aims to expand his business internationally, employ more people, and help utilize underused coconut shells, while contributing to a sustainable, eco-friendly energy solution.

Why is Rinaldo optimistic about the future of charcoal briquette production in Indonesia?

Rinaldo sees Indonesia as one of the world's leading producers of charcoal briquettes, with a large percentage of global production coming from the country, and the potential to meet the growing global demand.