BRIKET ARANG BATOK KELAPA INI MENANG DI PASAR INTERNASIONAL

Summary

This video introduces a coconut shell charcoal briquette business in Indonesia, highlighting its journey from a trading venture to a fully operational factory. The business focuses on utilizing coconut shell waste to create high-quality charcoal briquettes, with markets in Europe, America, and the Middle East. Despite challenges such as production risks and competition, the company strives for consistent product quality and expansion. The founder emphasizes perseverance, innovation, and support for export activities, with the goal of boosting both business success and national economic growth through exports.

Takeaways

• 😀 The company produces coconut shell charcoal briquettes, transforming waste coconut shells into valuable products for international markets.
• 😀 The production process began with trading and selling 8-10 containers before deciding to build their own factory in 2020, during the pandemic.
• 😀 The business focuses on utilizing all parts of the coconut, including the shell, which is typically discarded, as raw material for their briquettes.
• 😀 The company’s briquettes are known for their high calorific value, longer burn duration, and are used for cooking, grilling, and shisha in various international markets.
• 😀 The company targets premium quality briquettes, with specifications including thin ash, white or silver color, no odor, and no smoke.
• 😀 Export markets include Europe, Russia, Germany, the United States, Australia, the Middle East, and Lebanon, with very little demand locally in Indonesia.
• 😀 Indonesia’s abundance of coconut shells gives it a competitive advantage in briquette production, with the country being a top supplier.
• 😀 The briquette industry in Indonesia has significant potential, but local demand is low, with small quantities needed by restaurants and cafes.
• 😀 The company continuously strives to maintain consistent product quality, mixing coconut shell charcoal from different regions to standardize the final product.
• 😀 Despite challenges, such as production risks and market fluctuations, the company maintains an optimistic and resilient approach, focusing on expansion and continuous improvement.

Q & A

What product does the company manufacture, and what is its primary ingredient?

The company manufactures coconut shell charcoal briquettes, with the primary ingredient being coconut shells, which are often considered waste from other coconut-based products.

How did the company get started in the charcoal briquette business?

The company started after being introduced to the idea by a friend. Initially unaware of the details of the industry, they began learning gradually and then decided to build a factory to produce the briquettes.

What challenges did the company face when beginning production in 2020?

The company started production during the early days of the COVID-19 pandemic in 2020. This timing posed logistical and operational challenges, but they were able to adapt and continue producing.

What are the key qualities of the company's charcoal briquettes that set them apart from others?

The company's briquettes are known for having minimal ash, no odor, no smoke, and a longer burn time, making them highly suitable for grilling and shisha use. These characteristics distinguish them from other products in the market.

What regions or countries does the company primarily export its products to?

The company exports its briquettes to various international markets, including Europe (Russia, Germany), the United States (Western New Jersey), Australia, the Middle East (Lebanon, Saudi Arabia), and other regions.

How does the company maintain consistent quality in its charcoal briquettes despite sourcing from different locations?

The company carefully mixes coconut shells from various local and international suppliers to ensure the briquettes maintain a stable and consistent quality, despite the variations in raw materials from different regions.

What role does local demand play in the company's business model?

Local demand for the company's charcoal briquettes is limited, so the company focuses primarily on the export market, where there is greater demand, especially in countries with a strong grilling culture and shisha use.

What kind of future plans does the company have for growth?

The company plans to expand its production capacity, explore new international markets, develop its own brand, and possibly establish warehouses abroad to enhance global distribution.

What advice did the company’s representatives offer regarding handling business challenges and setbacks?

They emphasized the importance of not giving up in the face of setbacks. Their advice was to keep moving forward with optimism, learning from mistakes, and using perseverance to overcome challenges.

How does the company contribute to the local economy and community?

The company hires local residents for various roles, providing employment opportunities and contributing to the local economy. This is part of their strategy to support the surrounding community while expanding their business.