I MADE 1000 REAIS PER DAY ON MERCADO LIVRE WITH THIS IDEA, LEARN IN A STEP BY STEP GUIDE

Summary

In this video, Berna, an expert in e-commerce, reveals a profitable business opportunity in selling personalized products like cups, bottles, and keychains on Mercado Livre. He demonstrates how to add value by offering customization options, such as laser engraving, and shares insights on pricing strategies. Berna emphasizes the potential for high profit margins, with low initial investment and minimal overhead. He also advises caution, suggesting small, manageable product quantities to avoid risks like returns. Ultimately, he encourages viewers to start small, gradually reinvesting profits to scale their business, and offers practical tips for success.

Takeaways

• 😀 You can start a profitable business selling personalized products on Mercado Livre, such as personalized cups and bottles, with a low initial investment.
• 😀 By purchasing items in bulk (e.g., stainless steel cups) and personalizing them with a laser engraver, you can increase their value significantly and make higher profits.
• 😀 To get started, you don’t need to be a large investor; you can begin with basic equipment and scale up as your business grows.
• 😀 You can create attractive listings by offering customization options like choosing fonts, designs, or logos to differentiate your products from competitors.
• 😀 You should manage production times carefully; adjust the shipping timelines in your listings based on the number of units a customer orders.
• 😀 Offering multiple bundle options (e.g., single units, sets of 10 or 50) can help cater to different customer needs and preferences.
• 😀 If you don’t have a laser engraver, you can outsource the personalization to third-party companies that specialize in custom designs.
• 😀 Personalized items like keychains, pens, and knives can also be successfully sold through the same model, as long as they can be personalized (e.g., using laser engraving or stickers).
• 😀 Personalized products are unique, and this uniqueness allows you to mark up your prices significantly compared to non-customized products.
• 😀 Be cautious with large-scale orders, as Mercado Livre allows returns, which could result in losses if customers return personalized items (e.g., cups with names). Always have a margin to account for potential returns.

Q & A

What is the main product Berna recommends selling for profit?

Berna recommends selling personalized products such as cups, bottles, keychains, and other customizable items. The key to success is offering customization, which adds significant value to the product.

What is the initial investment required to start this business?

You can start this business with a relatively low initial investment. Berna suggests beginning with a machine that costs around R$800, and as you earn, you can gradually upgrade to more advanced equipment.

How does adding customization increase the value of the product?

Customization allows you to charge a premium for otherwise simple products. For instance, a plain bottle could sell for R$25, but when personalized, it can be sold for up to R$60 due to the added value of the design or engraving.

What platforms can you use to sell personalized products besides Mercado Livre?

In addition to Mercado Livre, you can sell your products on platforms like Shopee, Amazon, and even through WhatsApp groups. The more platforms you use, the greater your sales potential.

How can you manage large orders or bulk purchases for personalized products?

You can adjust the production time to accommodate larger orders. Berna recommends setting production times based on the quantity, such as offering 1-3 days for small orders and longer for larger bulk orders.

What should you do if you don't have a laser engraving machine?

If you don’t own a laser engraving machine, Berna suggests outsourcing the personalization work. You can contact local businesses that offer engraving services and negotiate wholesale rates to have your products customized.

What are the risks involved in selling personalized products?

The main risk is product returns. Since personalized items are unique to each customer, they are often non-returnable. However, Berna suggests managing this risk by selling smaller quantities and setting margins to cover potential losses.

How should you handle product returns for personalized items?

To avoid issues with returns, Berna recommends avoiding large bulk orders and focusing on smaller kits of up to 10-15 units. Personalized products are often non-returnable, so this helps mitigate the risk.

What types of products can be personalized besides cups and bottles?

Besides cups and bottles, you can also personalize keychains, pens, knives, grills, and any metal or wooden item. The possibilities are vast, with personalization options for nearly every material.

What are the advantages of selling personalized products in smaller batches?

Selling in smaller batches reduces the risk of unsold inventory and makes it easier to handle customer returns. Smaller quantities also allow for more flexibility in terms of production time and managing customer expectations.