Vender no Mercado Livre AINDA VALE A PENA em 2024?

Summary

This video script discusses the viability of starting a business on Mercado Livre in 2024, a leading e-commerce platform in Brazil. The speaker shares insights on the platform's evolution, its comprehensive ecosystem, and the challenges faced by new sellers amidst a competitive market. They explore the importance of identifying market trends, validating products, and leveraging the platform's features like the 'Decolar' program to gain visibility. The script also compares Mercado Livre with Shopee, highlighting the differences in sales strategies and potential profitability, ultimately guiding viewers on how to navigate the e-commerce landscape effectively.

Takeaways

• 😀 The speaker emphasizes the ongoing debate about whether it's still worthwhile to start selling on Mercado Livre in 2024, given the platform's growth and competition.
• 🕒 The video acknowledges that the first sale on Mercado Livre by the speaker was in 2000, highlighting the significant changes and growth the platform has undergone in the past 24 years.
• 🌐 Mercado Livre has evolved into the largest e-commerce platform in Brazil, offering a complete ecosystem for sellers, including logistics, payment methods, and even financial loans.
• 💡 Despite the platform's maturity and competition, the speaker believes that starting an e-commerce business on Mercado Livre is still the easiest way to begin, due to its built-in audience and infrastructure.
• 🛍️ The 'Triângulo do Sucesso' (Success Triangle) is introduced as a concept for building a successful e-commerce business, focusing on audience, structure, and good offers.
• 🔍 The importance of researching trends and understanding what products are in demand on Mercado Livre is stressed, as it helps in identifying opportunities within niche markets.
• 🏆 The video discusses the 'Decolar' program on Mercado Livre, which supports new sellers by providing visibility and credibility, even with zero sales.
• 💰 The speaker mentions that while it might be easier to make initial sales on Shopee due to less competition, the profit margins are typically lower, making it less sustainable in the long run.
• 🚀 The script highlights the strategy of focusing 100% on creating compelling offers rather than spreading efforts across audience building and infrastructure, which is already provided by Mercado Livre.
• 📈 The video suggests starting with a single niche product and validating it before expanding to other products, as opposed to trying to sell across all niches from the start.
• 🔑 The key takeaway is that despite the challenges and competition, Mercado Livre offers a viable starting point for new e-commerce ventures with its comprehensive ecosystem and support for new sellers.

Q & A

Is it still worth starting to sell on Mercado Livre in 2024?

Yes, despite the market being saturated with thousands of sellers, the speaker believes it's still the easiest way to start e-commerce because of its complete ecosystem and large demand.

What was the first sale the speaker made on Mercado Livre?

The speaker made their first sale on Mercado Livre in the year 2000, which was 24 years ago from the time of the video script.

What is the 'triangle of success' mentioned in the script?

The 'triangle of success' refers to three pillars of a business: building an audience, creating a structure for secure transactions, and offering good deals to solve people's problems or fulfill their desires.

Why does the speaker consider Mercado Livre the easiest way to start selling online?

Mercado Livre provides an audience, infrastructure, and logistics, allowing sellers to focus 100% of their time on creating winning offers instead of building audience or infrastructure.

What is the 'Decola' program on Mercado Livre?

The 'Decola' program is designed to give new sellers a boost by providing them with a reputation boost, making them appear more trustworthy to potential buyers, and offering R 250 in credit for sponsored ads.

How does the 'Decola' program help new sellers stand out?

The 'Decola' program provides new sellers with sponsored ad credits, allowing their products to appear in the top search results, giving them visibility and a competitive edge.

What is the speaker's strategy for choosing a product to sell on Mercado Livre?

The speaker suggests understanding market trends, identifying growing products, and choosing a niche with less competition. They use the example of the bit tênis (paddle tennis) racket, which is a growing sport in Brazil.

Why is the bit tênis (paddle tennis) racket considered a good product to sell according to the script?

The bit tênis racket is considered a good product because it is part of a growing sport in Brazil, has high sales volume, and allows for competitive pricing that can attract customers.

What is the main difference between selling on Mercado Livre and Shopee according to the speaker?

The main difference is that while Shopee might offer easier initial sales due to less competition, the average ticket price is much lower, making it harder to earn significant profits compared to Mercado Livre.

Why does the speaker recommend testing Shopee despite the lower ticket prices?

The speaker recommends testing Shopee to gain experience and because it might be easier to make initial sales. However, it is not recommended for long-term profit due to the focus on cheap products.

What is the speaker's advice for building a successful e-commerce business?

The speaker advises focusing on creating compelling offers, understanding market needs, and validating products before investing heavily. They also suggest starting with one niche and expanding once a product is proven successful.