TIKTOK ALGORITHM UPDATE EXPLAINED FOR DECEMBER 2024 (How To Get Followers On TikTok FAST)

Summary

TikTok has introduced five major algorithm updates in December 2024 that creators must adapt to in order to maintain or increase their views. Key strategies include optimizing the visuals shown at the beginning of videos, ensuring content aligns with current trends, and using tools like TikTok Studio and Creator Insights to identify popular topics. Creators should focus on audience engagement metrics, including retention rates and interaction ratios, and experiment with different hashtag strategies. Additionally, utilizing AI-powered tools for content creation and scheduling, as well as focusing on carousel posts and meme content, can boost reach and monetization potential on the platform.

Takeaways

• 😀 TikTok has rolled out five major algorithm updates in December 2024, which creators must adapt to in order to maintain or grow their views.
• 😀 TikTok is placing more emphasis on the visuals that appear at the beginning of videos, such as logos or products, to help the algorithm determine viewer interest.
• 😀 To create successful content, check if similar content has been recently successful by reviewing video performance metrics, especially from the last few days.
• 😀 Using TikTok Studio’s 'Creator Inspirations' tool allows creators to explore trending content that resonates with their audience and should inspire their own content creation.
• 😀 The 'Creator Insights' tool helps identify trending topics and content gaps by showing what people are currently searching for but not finding good content on.
• 😀 To avoid content failures, always ensure your videos are aligned with TikTok’s current trending topics or search interest and avoid outdated content.
• 😀 TikTok’s new 'Explore' feature on desktop allows users to quickly see what topics are trending on the platform today.
• 😀 Use carousel posts effectively by telling a story through images or memes, ensuring that the last slide has the most text to increase engagement and time spent on your post.
• 😀 The right mix of hashtags is crucial for visibility: test different strategies like 3 niche-specific hashtags, 2 broad hashtags, or even more, based on your niche and audience.
• 😀 Engagement metrics are key for growth: aim for high audience retention (50-100% completion rate), high like (20%), comment (10%), or share (5%) ratios, or more than 20% rewatch rates to maximize viral potential.

Q & A

What are the major changes in TikTok's algorithm that creators need to be aware of in 2024?

TikTok's algorithm now places more emphasis on the content shown in the first few seconds of a video, particularly the visuals and topics mentioned. Creators must ensure that the beginning of their videos clearly reflects the content, such as showing the product or concept they mention, to align with TikTok’s AI-driven recommendations.

Why is it important to show the products or topics mentioned in the first few seconds of the video?

TikTok’s AI is designed to quickly determine the relevance of the content. If a creator mentions a product or concept, such as 'iPhone' or 'Ferrari,' showing that product on-screen immediately helps TikTok understand the content better, increasing the chances of it being pushed to the right audience.

What should creators check before posting content on TikTok?

Creators should verify that the content they plan to post is currently trending or relevant by using TikTok’s search function, Creator Studio, and Creator Insights. It’s important to check if videos on similar topics are still receiving views and if the topic is still relevant in real-time.

How can TikTok's Creator Studio help improve content performance?

TikTok’s Creator Studio allows creators to explore what is trending by showing popular content their followers are engaging with. By checking this, creators can find new content ideas and avoid posting topics that are no longer being pushed by the algorithm.

What role do hashtags play in growing on TikTok, and how should they be used?

Hashtags help TikTok categorize content and show it to the right audience. Creators should use a mix of niche-specific and broad hashtags. The recommended strategies include using 3 hashtags (2 niche, 1 broad), 6 hashtags (2 broad, 4 niche), or 10 hashtags (3 broad, 7 niche), depending on their content and audience.

What is the recommended number of slides for carousel posts on TikTok?

The ideal number of slides for carousel posts is 1-4. It’s important to make the last slide the most engaging, with a lot of text, to encourage viewers to stay until the end and boost engagement.

How can carousel posts help increase engagement on TikTok?

Carousel posts are effective because they encourage viewers to swipe through multiple images, increasing the time spent on the post. The longer viewers engage with your content, the more likely TikTok will push it to a wider audience.

What engagement metrics should creators aim for to go viral on TikTok?

Creators should aim for a 50-100% completion rate for their videos. Additionally, a 20% like ratio, 10% comment ratio, 5% share ratio, or 20% rewatch ratio can also help videos go viral. These metrics signal to TikTok that the content is engaging and worth sharing.

What can creators do if they’re not getting enough engagement on their posts?

Creators should focus on improving their video hooks to grab viewers' attention within the first few seconds. Additionally, they should ensure their content is about trending topics or highly engaging subjects. If these don’t work, analyzing the data through TikTok’s insights and adjusting their strategy is crucial.

How can creators use tools like Metrial to enhance their TikTok growth?

Metrial provides AI-driven tools to help creators generate optimized descriptions, hashtags, and content ideas. It also integrates with Canva, allowing creators to easily design and schedule carousel posts. This can save time and help creators stay consistent with high-performing content.