Watch me start & sell a service in 10 hours

Summary

In this video, the speaker documents the process of launching a cold email outreach service in just 10 hours. They quickly build a business, craft an offer, and set up an email campaign using tools like ChatGPT and Instantly. The campaign generates a 2.4% response rate from 20,000 emails sent, resulting in 38 positive replies. Despite not booking all the calls, the campaign proves the concept of launching a service efficiently with minimal effort. The video showcases how a combination of strategic planning and automation can yield impressive results in record time.

Takeaways

• 😀 The person is testing a strategy to sell a service (cold email outreach) and prove it can be done quickly to win a bet with a friend.
• 😀 The business idea is to help companies generate leads through cold email outreach by targeting marketing and advertising agencies.
• 😀 They created a simple brand, 'Precision Outreach,' including a domain, logo, and a basic website using tools like GoDaddy and Canva.
• 😀 The unique selling proposition (USP) for the service is called 'Outbound Authority Blueprint,' focusing on helping businesses achieve predictable growth.
• 😀 Pricing for the service is set at $6,000 for 3 months of cold email outreach with a clear focus on high-value clients.
• 😀 The cold email outreach campaign involves using an email platform (Instantly) to send large volumes of emails without risking the primary domain being flagged.
• 😀 They generated a targeted email list by focusing on CEOs and co-founders of marketing and advertising companies using tools like LinkedIn and other databases.
• 😀 The person set up multiple email variations to test different messaging, followed by a sequence of follow-up emails to improve response rates.
• 😀 Despite the urgency, the emails are designed to be concise, with a focus on addressing pain points and desired outcomes, rather than lengthy content.
• 😀 After launching the campaign, they were able to send 20,000 emails, get a 2.4% reply rate (480 replies), and book several calls with interested prospects.
• 😀 In less than a week, they demonstrated that the system could effectively generate leads and secure sales calls using automation and targeted outreach.
• 😀 The person emphasized the simplicity and effectiveness of the process, showing that it could be replicated by others following the same method.

Q & A

What was the primary goal of the challenge in the video?

The primary goal of the challenge was to test whether the user could set up a cold email outreach service, generate leads, and book calls within 10 hours, with the stakes being a bet with a friend on the outcome.

What service did the user decide to offer for the cold email outreach campaign?

The user decided to offer cold email outreach services, specifically targeting businesses that need to generate leads and build predictable sales pipelines.

How did the user quickly establish the business identity for the service?

The user used AI tools like ChatGPT to brainstorm ideas, settled on the name 'Precision Outreach,' designed a logo using Canva, and bought a domain for the website—all in a short amount of time.

What was the focus of the cold email copy the user created for the outreach campaign?

The cold email copy focused on addressing the pain points of the target audience (marketing agencies) and highlighting the desired outcomes, such as building a predictable sales pipeline and gaining more clients.

Why did the user emphasize simplicity and efficiency in creating the service’s website and materials?

The user wanted to launch quickly and didn’t want to waste time on perfection. The goal was to focus on delivering value and results fast, using simple but professional tools like Canva for the website and logo.

What was the strategy behind setting up multiple email accounts for the outreach campaign?

The user set up multiple email accounts to scale the outreach campaign effectively. By using services like Instantly, they were able to send thousands of emails per day and test different variations of email copy to maximize responses.

How did the user track and manage the results of the email outreach campaign?

The user used Instantly’s 'Uni box' to track replies. Positive replies were marked as interested, and the user could follow up to book appointments and track the campaign's success.

What kind of results did the user achieve after one week of sending cold emails?

In one week, the user sent 20,000 emails and received a 2.4% response rate, with 38 positive replies. These results allowed them to book calls and prove the effectiveness of the system.

Did the user follow through with the calls booked through the email campaign?

No, the user did not follow through with the calls but wanted to prove the concept by showing how many positive replies and booked calls the campaign generated, regardless of the outcome.

What lessons or insights does the user offer about the process of setting up a service quickly?

The user emphasizes that with the right tools, a clear offer, and a focus on results, it’s possible to launch and start generating leads quickly. Efficiency is key, and there's no need to overcomplicate things or focus on perfection.