Skills Required for an Event Manager-I
Summary
TLDRIn this informative session, Tawasu Modi, an experienced event manager from Mumbai-based Victor Tango Entertainment, outlines essential skills for successful event management. Key points include the importance of organizational skills, effective communication, relationship building, flexibility, creativity, technical knowledge, marketing, financial acumen, and logistics. Modi also emphasizes the crucial role of leadership in team dynamics, crisis management, and ensuring a cohesive team effort for the success of any event.
Takeaways
- 📚 Organizational skills are fundamental for an event manager, including attention to detail, timelines, and the use of tools like checklists and Gantt charts.
- 🤝 People skills are crucial, requiring comfort in connecting with a diverse range of individuals from vendors to government officials and event attendees.
- 🔗 Building relationships is key, as networking and establishing trust with various stakeholders can facilitate smoother event planning and execution.
- 💡 Creativity is an asset; event managers should contribute innovative ideas to event design and be knowledgeable across different departments.
- 🛠 Technical knowledge is essential, encompassing familiarity with stage equipment, audiovisual formats, and software applications, especially with advancements in machine learning and AI.
- 🎯 Marketing skills are important not only for business development but also for effective communication and selling of oneself and the company.
- 💰 Financial expertise is beneficial for an event manager to estimate, control costs, work within budgets, and ensure profitability.
- 🚚 Logistics understanding is vital, including the movement of people and materials, transportation, and anticipating potential bottlenecks.
- 🕰 Problem-solving and time management are essential skills for an event manager to handle crises and ensure smooth event execution.
- 🛡 Crisis management involves preparing for and handling various types of crises, from natural disasters to workplace issues, with a contingency plan and clear communication.
- 👥 Teamwork is critical, with the event manager acting as a leader to inspire, structure, and allocate roles based on team members' strengths for cohesive success.
Q & A
What is the main topic of the session presented by Tawasu Modi?
-The main topic of the session is about the role of an event manager as a professional leader and the specific skills required to be an effective event manager.
What is the core skill of an event manager according to the transcript?
-The core skill of an event manager is organizational skills, which includes attention to detail, planning, and the ability to manage schedules, timelines, and deadlines.
What tools does an event manager typically use to stay organized?
-Event managers use tools like checklists, run sheets, and Gantt charts to organize their thoughts and provide guidelines for others involved in the event planning process.
Why are people skills important for an event manager?
-People skills are important because event managers need to interact with a diverse range of individuals, including vendors, government officials, executives, regulatory authorities, co-workers, sponsors, customers, suppliers, staff, and event attendees.
What does building relationships entail for an event manager?
-Building relationships involves networking and connecting with people in a way that they are willing to work with the event manager because they like them, trust them, or want to establish a relationship with them.
How does an event manager demonstrate flexibility?
-An event manager demonstrates flexibility by handling stress calmly, making tough decisions when necessary, and not taking issues personally. They also adapt to different situations and maintain a focus on teamwork.
Why is creativity considered an asset for an event manager?
-Creativity is an asset because clients expect event managers to provide cutting-edge, incredible, and creative ideas, especially from an event design point of view.
What technical knowledge is essential for an event manager in the current industry?
-Essential technical knowledge includes familiarity with stage equipment, audiovisual formats, applications, programs, and being on top of technological advancements like machine learning and artificial intelligence in the events domain.
How do marketing skills play a role in the role of an event manager?
-Marketing skills are used not only to get business or build a brand but also to sell oneself and the company, and to apply communication skills across various aspects of event management.
What financial expertise is required for an event manager?
-An event manager needs to be able to estimate and control costs, work within budgets, ensure profit is achieved, and be involved in event budgeting, cash flow projections, and procurement at the right prices.
Why is logistics important in event management?
-Logistics is important because it involves understanding the movement of people and materials, transportation, time estimation, and identifying potential bottlenecks and problems that could arise during an event.
What are some of the crisis management strategies an event manager should be prepared for?
-An event manager should be prepared to handle crises such as natural disasters, technological crises, workplace issues, organizational misdeeds, confrontations, rumors, man-made disasters, fire, and stampedes due to crowds or rides.
How does an event manager work within a team to ensure success?
-An event manager works within a team by leading, structuring the team, dividing work based on individual strengths, inspiring the team to achieve higher goals, and ensuring that the team's collective competencies contribute to the success of the event.
What leadership qualities should an event manager possess?
-An event manager should possess qualities such as the ability to lead from the front, knowledge of all aspects of an event, trust in team members, and the ability to handle crisis situations with the team.
What are some components of effective high-performing event management teams?
-Components include a clear understanding of the team's mission, knowledge of individual and team goals, open and honest communication, understanding of roles, and a high degree of empowerment.
How does the speaker summarize the session on event management skills?
-The speaker summarizes by listing the essential skills for an event manager, such as organizational, people, creativity, technical knowledge, marketing, financial expertise, logistics, and crisis management skills, and then discusses the importance of working with a team and the qualities required for effective team building.
Outlines
📚 Essential Skills of an Event Manager
Tawasu Modi introduces himself as an event management professional with 20 years of experience and the founder of Victor Tango Entertainment. He outlines the session's goal to explain the essential skills every event manager needs and how they work with a team. The overview includes organizational skills as the core, with attention to detail, timelines, and tools like checklists. People skills are highlighted for dealing with a diverse range of individuals, from vendors to attendees. Building relationships and networking are emphasized, as is the importance of flexibility and handling stress. Creativity is deemed an asset, and technical knowledge of event equipment and software is a prerequisite. Marketing skills are necessary for business and brand building, while financial expertise is crucial for cost estimation, budgeting, and ensuring profit.
🛠️ Logistics, Crisis Management, and Team Dynamics
This paragraph delves into the logistical aspects of event management, emphasizing the understanding of movement, transportation, and potential bottlenecks. Problem-solving and time management are presented as valuable skills, along with crisis management, which includes preparing for and handling crises that could affect events. Insurance and interpersonal relationships are vital for crisis response. The role of an event manager within a team is explored, with the need to lead, inspire, and allocate roles based on strengths. Leadership qualities are essential for a team to follow instructions, take responsibility, and be accountable. Effective team building is discussed, with activities that can improve performance and establish the event manager as a natural leader. The components of an effective team include a clear mission, knowledge of goals, open communication, understanding roles, and empowerment.
🏆 The Path to Successful Event Management
In the concluding segment, Modi summarizes the key skills for an event manager, starting with organizational skills and moving through people skills, relationship building, flexibility, creativity, technical knowledge, marketing, financial expertise, and logistics. The focus then shifts to working with a team, emphasizing trust, role allocation based on skill sets, and leadership qualities. The importance of the team coming together to deliver a successful event is underscored. The session ends with a look forward to the next part, promising further exploration of these topics.
Mindmap
Keywords
💡Event Manager
💡Organizational Skills
💡People Skills
💡Building Relationships
💡Flexibility
💡Creativity
💡Technical Knowledge
💡Marketing Skills
💡Financial Expertise
💡Logistics
💡Crisis Management
💡Team Building
Highlights
Introduction to the speaker, Tawasu Modi, an experienced event manager with a company called Victor Tango Entertainment Private Limited.
The session's goal is to explain essential skills for an event manager and how they work with a team.
Organizational skills are fundamental for event managers, including attention to detail and planning elaborate setups.
The use of tools like checklists, run sheets, and Gantt charts to aid in planning and serving as guidelines.
Understanding the type and diversity of events is crucial for planning various checklists.
People skills are vital for connecting with a wide range of individuals involved in events.
The importance of being adaptable and building relationships through networking.
Leadership requires fearlessness and the ability to handle stress calmly, influencing the team's energy.
The necessity of creativity in providing clients with cutting-edge and innovative event ideas.
Technical knowledge about stage equipment and familiarity with various software and applications is essential.
Marketing skills are applied not only for business but also for selling oneself and the company.
Financial expertise is important for estimating, controlling costs, and ensuring profit.
Logistics understanding is key for managing people and material movement, as well as anticipating bottlenecks.
Problem-solving and time management are crucial, along with crisis management preparation.
The importance of having a contingency plan and chain of communication for crisis mitigation.
Working within a team involves leading, structuring, and dividing work based on strengths.
Leadership qualities are essential for inspiring the team and ensuring the success of the event.
The collective competencies of the team, along with individual capabilities, are critical for a successful event.
Effective team building is crucial for improving team performance and achieving event success.
The components of effective high-performing event management teams include clear mission understanding, open communication, and empowerment.
Summary of the session, emphasizing the importance of various skills for an event manager and team collaboration.
Transcripts
[Music]
hello participants my name is tawasu
modi
i have been in the business of events
for the last 20 years i run an event
management company
and content production house based out
of mumbai called victor tango
entertainment private limited
i'm here today to talk to you about the
topic of event manager
as a professional leader and within that
we will address the specific
skills required to be an event manager
so let's get straight to it
after listening to this session you
should be able to explain what are the
essential skills
every event manager needs and describe
how an event manager works with the team
and gets the best out of them
so we will go into each of these skills
in more detail in the subsequent session
but to give you a broad overview
organizational skills is one of the most
basic and core skill of an event manager
event planners are organized people
having an eye for details schedules
timelines deadlines deliveries and can
plan
elaborate setups so we use tools like
checklists run sheets gantt sheets etc
these help in putting down our thoughts
on
paper and also serve as a guideline for
anyone else who is looking at these
sheets
so basic understanding of the kind of
events you do or your company does
and the range and diversity of the
events is very important for you to plan
your
uh various checklists people skills is
one of the second most important
aspects of our business you need to be
comfortable connecting with vendors with
government officials high-level
executives regulatory authorities
co-workers sponsor representatives
customers suppliers supervisors
staff and event attendees for this you
need to be
able to be pleasant and confident now
you'll see the
diversity of the kind of people that you
have to deal with right from
uh you know blue collar officials right
up to suppliers and staff who's
even maybe constructing the set so you
need to be able to connect to each one
of these people
and get what you want done from them so
your people skills become very important
and your
ability to adapt to different kind of
people also is very important
the next thing we'd like to focus on is
building relationships
now to do all of these things you can't
do it all by yourself
uh you need to have the ability to be
a very networking uh savvy
so you need to be able to connect with
people they should want to do things for
you because they like you or they want
to keep your trust or they want to
establish a relationship with you so
those qualities are extremely important
for you to inherit or to have
in you flexibility
a leader needs to be fearless okay
sometimes you need to take some very
tough calls
but handling stress calmly is very
important because your team
feeds off your energy and yes there are
times when maybe you lose
your calm or sometimes you have let's
say
had to you know pull up somebody for
doing something wrong
it's always nice for you to go and clear
up the issue with them at a later point
of time and re-establish your faith in
relationship
because obviously all of you are there
to get the job
done and sometimes you just need to be a
little tough also
but be flexible it's not personal so
don't have any personal crushes against
anybody
creativity is an asset your clients
always expect you to give them cutting
edge incredible
and creative ideas so creative ideas
from an event design
point of view is very important now you
might think that maybe that you don't
belong to the creative team
or that someone else's responsibility
but being a good leader also means that
you should have knowledge and ability to
contribute across various departments
the next thing we'll address is
technical knowledge uh your knowledge
about stage equipment
mics amps speakers lights laser shows
are essential nowadays familiarity with
graphics
special effects software audiovisual
formats applications programs which are
id enabled
is definitely not just an asset but a
prerequisite
uh with machine learning and artificial
intelligence coming
into the whole event's uh domain
uh being on top of your game technically
would definitely give you an advantage
marketing skills now you don't only
apply marketing skills to get business
or to build the brand
you have to apply your marketing skills
or your people skills or your
communication skills across the board
like i've already explained before
you really need to be able to sell
yourself uh and your company
having a financial expertise would be
would make you an asset to your company
uh even though you might not think
you're a finance person but
as an event manager you need to be able
to estimate and control
costs to work within budgets to ensure
that profit is achieved
you would be involved in event by
budgeting as a leader of a project
so and along with budgeting cash flow
projections are very important
uh you need to be able to purchase and
procure at the right prices
so by default you end up becoming a
finance
savvy person even if you are not right
now
logistics having a good understanding of
people
and material movement transportation
time estimation what could be the bottle
possible bottlenecks uh and this is at
any
for any of the skills always looking at
what could go wrong
is create is essential
problem solving and time management
skills is an asset
crisis management to be able to handle
any type of crisis and preparing for
crisis handling beforehand
as events can be affected by natural
disaster technological crisis
workplace issues organizational misdeeds
confrontation rumors
man-made disasters fire stampedes due to
crowds rides many such crisis
building a contingency plan and a chain
of communication
to mitigate possible crisis is extremely
important
having insurance is a basic prerequisite
uh in a crisis managing people also
becomes very very important
and you have to use your interpersonal
relationships with people
to get what you want done so as
important as it is to plan an event
it's equally important to plan what all
can go wrong in an event
so always as a leader have an eye on
what can go wrong
and be prepared for that because not too
many people
would be looking at that aspect now
coming to working within the team
and the role of an event manager here we
look at you
as the leader of the team you're the one
who is going to be
leading the team and giving a structure
to the team that you have within you
giving them
dividing the work between all of them uh
dividing all the crisis challenges
pressures
and commitments within the various teams
that you will build in your team
structure
you need to constantly have the ability
to inspire the team
to achieve higher goals as a competent
and efficient team to ensure success of
your event
the team's collective competencies added
to the capabilities of each individual
will be a critical factor for a
successful event
in a team you need to identify who is
good at what
and give them those kind of roles so
someone might be a good negotiator
while someone else could be a good
communicator so
allocate work based on their strengths
and that would give you the best
robust team to lead leadership qualities
are an asset
and need to be continually enhanced a
team will follow
instructions take responsibility be
accountable
and take the initiative only when they
feel that their leader has faith them
you need to lead from the front you need
to be able to
know all aspects of an event uh
better than your team so that when they
come to you with
a possible situation you have an answer
for them and that's when you win their
trust
crisis management with the team is a
unique characteristic
is it the event manager's responsibility
to handle the situation
how would the team share this
responsibility will the team give each
other specific tasks based on their
skills of crowd management situation
handling and client relationship
management
these are questions that you should sit
with your team and address before
every event don't make any kind of
assumptions
always clearly define the work clearly
define what all can go wrong and what
will be the sop
in case a certain situation happens so
that everybody is ready and prepared for
that
effective team building leads to improve
team performance if managed
correctly one must start any event team
building program
with the end in mind and be clear what
the objectives
are team building activities like
workshops games
tournaments and similar activities can
be useful
you need to establish yourself as the
leader of the team
not just at the time of the project but
throughout
so that when the project comes you are
naturally chosen as the leader
and it's not something that is enforced
upon you or your team
all of a sudden there are specific
components of effective high performing
event management teams which should be
routinely addressed
these include clear understanding of the
team's mission
knowledge of individual and team goals
open
and honest communication understanding
own and colleagues roles
and a high degree of empowerment finally
behind every successful event is an
effective team which works cohesively
and harmoniously remember no event can
happen
with one person or only with the leader
having the whole team together working
with each other is absolutely essential
in achieving
a good project summarizing the session
for you today
we started the session with what are the
skills required for an event manager
and the most important out of them being
the organizational skills
we moved on to the people skills and how
event managers have to build
relationships with others
be flexible and adaptable to different
situations
how creativity can be an asset having
technical knowledge and know-how is
absolutely essential for the role that
you have to play
marketing skills financial expertise
and knowledge of logistics being
extremely important
being able to handle a crisis is like
the second name of every event manager
and then we moved on in our second
segment towards
how you work with the team and how you
can make them
uh comfortable trust you uh how
you can allocate roles but amongst your
team members depending on what their
skill sets and capabilities
are what are the leadership qualities
required
and how the team basically needs to come
together and deliver
in order to have a successful event i
hope this was helpful
we will move on to part 2 in our next
[Music]
section
you
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