STUDI KELAYAKAN EVENT [HUMAS LEMBAGA INFORMASI]

Summary

This presentation provides a comprehensive guide on conducting an event feasibility study, highlighting key limitations in event management such as human resources, time, budget, and network constraints. It covers the process of selecting viable event ideas based on past successes, available resources, and potential benefits. The selection process involves identifying target audiences, event goals, and marketing strategies. Key considerations include logistics, resources, budgeting, risk management, and aligning the event with its objectives, whether for social, cultural, or economic purposes. The session emphasizes the importance of thorough planning to ensure event success and sustainability.

Takeaways

• 😀 Event planning involves overcoming various limitations, such as limited human resources, time, budget, and network connections.
• 😀 Key criteria for selecting event ideas include the success of previous events, the availability of capable human resources, and the potential benefits of the event.
• 😀 The general process of selecting event ideas includes understanding the event's objectives, target audience, and market potential.
• 😀 Marketing is crucial in attracting public interest and determining how many visitors or participants will attend the event.
• 😀 Gathering opinions from team members and conducting market research helps refine event concepts and align them with audience expectations.
• 😀 The event idea must be adaptable to the target audience, and it should stand out or offer something new compared to similar events.
• 😀 Every event requires careful consideration of various factors, such as available human resources, event location, date, and the technology required.
• 😀 Event organizers must account for legal aspects and assess potential risks that may arise during the event.
• 😀 A well-designed event should focus on generating income or at least covering the event's operational costs.
• 😀 Event goals can include community engagement, fundraising for social projects, boosting tourism, promoting new ideas, or enhancing public awareness.
• 😀 Key components of event planning include determining responsibilities, venue logistics, equipment requirements, transportation access, and scheduling.

Q & A

What are the main limitations in managing an event, according to the script?

The main limitations in managing an event include a shortage of human resources, a tight schedule, limited budget, and restricted networks with related parties.

What criteria should be considered when selecting an event idea?

The criteria for selecting an event idea include identifying events that were successful in the past, determining which events can be managed with available human resources, and evaluating which events provide potential benefits.

What is the general process for selecting an event idea?

The general process involves evaluating the nature of the event, its purpose, potential benefits for participants, and whether the event can be marketed easily, attract a large public interest, and match the target audience.

Why is marketing important in the event selection process?

Marketing is crucial because it helps gauge whether the event can attract a sufficient number of participants or visitors, and it plays a key role in determining the event’s potential success in terms of public engagement.

How does the event selection process help in understanding the target audience?

The process helps determine whether the event idea is suitable for the target audience, whether it is similar to other events, and if it can meet the expectations and preferences of the intended participants.

What are some important factors to consider when planning an event?

Important factors include available human resources, venue selection, event schedule, required technology, legal considerations, potential risks, and the need for event sustainability, such as covering costs or generating revenue.

What role does event revenue play in event planning?

Revenue is important for ensuring the event is financially sustainable. Planners need to estimate attendance, set ticket prices, and find ways to maximize income while managing expenses effectively.

What are the key purposes of organizing an event, as outlined in the script?

Key purposes include increasing public participation in cultural or sporting activities, raising funds for social projects, boosting tourism, introducing new ideas, and promoting specific programs or causes.

What are the considerations for the event's location and timing?

Considerations for location include accessibility, availability of necessary facilities, and transport options, while timing should align with participant availability and the purpose of the event. The event's schedule must be well-planned to maximize its effectiveness.

How should the role of the community and promotion be integrated into event planning?

Community involvement should be encouraged through participation in the event, with further promotion aimed at raising awareness and engaging the public. Additionally, promoting political or cultural exchange and supporting organizational goals can help improve event impact.