Studi Kelayakan Bisnis - Toko Sembako Lancar Jaya

Summary

Toko Sembako Lancar Jaya is a grocery business offering essential goods at affordable prices to local communities. The business emphasizes quality products, excellent customer service, and competitive pricing. With a strategic location and a focus on fulfilling daily needs, the store targets middle to lower-income customers. Through SWOT analysis, the store identifies strengths like product demand and location, but faces challenges such as intense competition. Financially, the business projects quick profitability, recovering initial investments in about five weeks. The store also prioritizes social impact by offering job opportunities and minimizing environmental harm through recycling and responsible waste management.

Takeaways

• 😀 The business idea revolves around establishing a grocery store (Toko Sembako Lancar Jaya) that provides essential goods like rice, oil, sugar, and other daily needs to the local community.
• 😀 The store aims to serve the middle and lower-income population, focusing on offering competitive prices compared to other local grocery stores.
• 😀 The vision of Toko Sembako Lancar Jaya is to become a go-to destination for the community's daily needs, offering affordable prices and high-quality products.
• 😀 The store's mission is to become the primary choice for local residents, providing top-quality groceries at affordable prices.
• 😀 The organizational structure is simple, with a store owner and two employees responsible for opening and closing the store, managing inventory, maintaining cleanliness, and serving customers.
• 😀 Legal aspects of the business include obtaining necessary documents such as NPWP (tax identification), SIUP (business permit), SITU (location permit), and other local permits to ensure compliance with regulations.
• 😀 Market segmentation targets a broad range of customers from various age groups, with an emphasis on those seeking affordable grocery options.
• 😀 The store uses promotions like discounts, bundle deals, and bulk pricing to attract and retain customers, aiming for long-term loyalty.
• 😀 SWOT analysis reveals strengths such as essential products with guaranteed demand, a strategic location, and competitive pricing. Weaknesses include potential service errors and high competition.
• 😀 Financial aspects include fixed and variable costs, with a detailed breakdown of investment in infrastructure, inventory, and marketing. The projected return on investment is expected in about 5 weeks after startup.
• 😀 Social and environmental aspects are also addressed, with the store contributing to the local economy by providing jobs and managing waste responsibly through recycling and reuse initiatives.

Q & A

What is the main focus of the business 'Toko Sembako Lancar Jaya'?

The business focuses on providing essential goods and daily necessities, such as rice, sugar, oil, and other staple items, to the local community.

Why is opening a grocery store considered a low-risk business?

Opening a grocery store is considered low-risk because the demand for basic goods is constant and essential to people's daily lives, ensuring consistent sales.

What is the vision of 'Toko Sembako Lancar Jaya'?

The vision of the store is to become a grocery store that fulfills the daily needs of the local community while offering affordable prices.

What are the two main missions of the business?

The two main missions are: 1) to become the primary choice for the local community for daily essentials, and 2) to provide the best quality staple products.

What is the organizational structure of the store?

The store has a simple structure with the owner overseeing operations and two employees who handle daily tasks such as managing inventory, cleaning, and customer service.

What legal documents does 'Toko Sembako Lancar Jaya' maintain?

The store maintains legal documents including the NPWP (Taxpayer Identification Number), SIUP (Business License), SITU (Location Permit), and approval from local environmental authorities.

Who is the target market for 'Toko Sembako Lancar Jaya'?

The store targets low-income individuals and families who are looking for affordable prices on essential goods. Its offerings cater to all age groups.

What marketing strategies are used to promote the store?

The store uses social media for promotions and offers delivery services via online platforms like WhatsApp and motorcycle couriers. Discounts, promotions, and bulk pricing are also used to attract customers.

What are the main strengths and weaknesses identified in the SWOT analysis?

Strengths include a constant demand for essential goods, a strategic location, and a wider product variety compared to competitors. Weaknesses include the risk of losing customer trust through poor service and the competitive nature of the market.

How does the store manage inventory and expiry dates of products?

The store uses a First In, First Out (FIFO) method for inventory management, ensuring that products with earlier expiration dates are sold first to avoid waste and minimize losses.

What is the expected return on investment and break-even point for the business?

The store expects to break even in about five weeks, with an estimated profit of Rp5,480,000 after 10 days of sales. The total investment is expected to pay off quickly, with a significant return if managed well.