Analisis Studi Kelayakan Bisnis (Toko Sembako Kemuning)

Summary

This analysis explores the feasibility of Toko Sembako Kemuning, a grocery store founded by Ibu Siti Hindun in November 2018. The assessment covers various aspects: location, market, management, environmental impact, financial health, and social effects. The store, strategically located in a busy complex, offers competitive pricing and a wide range of products sourced directly from local suppliers. Despite its small scale, the business shows positive financial projections and a good market outlook, though it lacks formal legal recognition. The store contributes positively to the local economy by providing essential goods and creating opportunities for local employment.

Takeaways

• 😀 The business is a feasibility analysis of Toko Sembako Kemuning, a small grocery store established by Ibu Siti Hindun in November 2018 with an initial capital of IDR 6,500,000.
• 😀 The store began as a way to utilize an unused building and has since become the only grocery store in the Kemuning complex, attracting local customers.
• 😀 The store’s location is ideal, situated on a busy road near residential areas, making it easily accessible to local residents.
• 😀 Toko Sembako Kemuning offers a range of daily household goods like rice, eggs, oil, LPG, and basic household products, catering to local needs.
• 😀 The store’s pricing follows market rates, making it competitive with other local stores and minimarkets in the area.
• 😀 Products are sourced directly from farmers or local suppliers, ensuring cost-effective pricing and good quality.
• 😀 The market structure is competitive, with many stores offering similar products, but Toko Kemuning remains unique due to its local community focus.
• 😀 The store operates with a simple management structure, consisting of the owner and her child handling all aspects of the business, including sales and cleaning.
• 😀 Toko Sembako Kemuning does not yet have a formal legal status or business registration, but the family-run nature of the store keeps it simple.
• 😀 The store has minimal environmental impact, with waste like plastic and cardboard being responsibly managed, either recycled or burned by the owner.
• 😀 Financial projections indicate the store will break even in 4-5 years, with a positive Net Present Value (NPV) and a favorable profitability index.

Q & A

What is the primary objective of the feasibility analysis conducted on Toko Sembako Kemuning?

The primary objective is to evaluate the business feasibility of Toko Sembako Kemuning by examining key aspects such as technical, market, management, environmental, financial, and socio-economic factors.

When was Toko Sembako Kemuning established and who is the owner?

Toko Sembako Kemuning was established in November 2018 by Ibu Siti Hindun, who invested her own capital of IDR 6,500,000 to open the store.

What are the key technical factors influencing the feasibility of Toko Sembako Kemuning?

Key technical factors include the location of the store in a residential complex with high foot traffic, the availability of necessary facilities and equipment such as shelves and refrigerators, and the store's operating hours which run from 8:00 AM to noon.

How does the pricing strategy at Toko Sembako Kemuning compare to other stores?

The pricing at Toko Sembako Kemuning is competitive with other local stores, including minimarkets and larger grocery stores, with only a slight price difference. The store ensures that its prices align with market rates.

Where does Toko Sembako Kemuning source its products from?

The store sources its products directly from local farmers and suppliers, such as purchasing eggs from poultry farms and rice from farmers or wholesalers, ensuring a direct supply chain.

What kind of market does Toko Sembako Kemuning operate in?

Toko Sembako Kemuning operates in a perfect competition market, where products are easily replicable by other competitors like larger supermarkets and minimarkets.

What are the main challenges faced by Toko Sembako Kemuning in terms of management?

The main challenges include the lack of legal status for the business, limiting its access to legal protections and formal business operations. Additionally, the store operates with minimal staff, with Ibu Siti Hindun and her child handling most tasks.

What are the environmental impacts of Toko Sembako Kemuning?

Toko Sembako Kemuning does not produce harmful environmental waste. It generates small amounts of waste, such as plastic and cardboard, which are either burned or sold to recyclers, thus minimizing its environmental footprint.

What is the payback period for the investment in Toko Sembako Kemuning?

The investment in Toko Sembako Kemuning is expected to be recovered within 4 to 5 years, based on the payback period formula that calculates how long it will take to recover the initial investment from the business's cash flow.

What socio-economic impact does Toko Sembako Kemuning have on the local community?

Toko Sembako Kemuning has a positive socio-economic impact by providing job opportunities, supporting local farmers and suppliers, and contributing to the overall economic development of the area. It also provides essential goods to the local community, which boosts household economies.

What steps could Toko Sembako Kemuning take to improve its business prospects?

To improve its business prospects, Toko Sembako Kemuning could formalize its legal status by registering with the government, streamline its operational processes, and explore ways to expand its product offerings or services to attract a broader customer base.