COMO APRENDER A VENDER? (Primo Rico e Caio Carneiro discordam!) | O Conselho | Corte do EP. 01

Summary

The video transcript emphasizes the importance of self-awareness and genuine interest in sales as a starting point for learning and mastering the art of selling. It highlights the need for continuous questioning and self-improvement, suggesting that the first step towards learning sales is self-reflection. The speaker shares insights on the abundance of available resources, including books and techniques, both concrete and abstract, that can aid in the learning process. A key takeaway is the phrase 'train, don't sell; sell, don't train,' which underscores the significance of practice over theory. The video also stresses the importance of handling failure as a learning opportunity rather than a deterrent. It points out that while everyone starts with a dream, not everyone has the resilience to persist through setbacks. The speaker encourages aspiring sellers to view their sales efforts as a means to personal fulfillment and to maintain a strong belief in their goals, as this will help them to endure the inevitable challenges and setbacks that come with the territory of sales.

Takeaways

• 🧠 The first step in learning sales is self-questioning and recognizing your genuine interest in the field.
• 📚 There is an abundance of resources available for learning sales, from books to podcasts, covering a range of techniques and behaviors.
• 💡 The phrase that changed the speaker's career: 'Train, don't sell; sell, don't train.' Execution refines your sales technique more than theory.
• 🔨 Confidence is key in sales. You need to believe in your product/service and communicate with assurance.
• 🤸‍♂️ Embrace failure as part of the learning process. It builds resilience and prepares you for the inevitable setbacks in sales.
• 🚀 Having a dream or ambition is crucial for success in sales. It provides direction and motivation to keep going despite challenges.
• 🛡️ Resilience is vital. Not everyone can handle the pressure and rejection inherent in sales. Those with the right mindset will persevere.
• 🎯 Selling is a selective process. It separates those with a clear vision and determination from those who give up at the first sign of difficulty.
• 🧳 Recognize that selling is not just about the product/service, but also a means to achieve personal goals and fulfill your dreams.
• 🤝 Building a genuine connection with customers is important. It's not contradictory to have a personal interest in selling; it can be the driving force.
• 📈 Success in sales requires a combination of knowledge, skill, resilience, and a strong personal vision. It's a selective process that rewards those who are prepared to put in the work.

Q & A

What is the first step towards learning sales according to the speaker?

The first step towards learning sales is self-questioning and recognizing one's genuine interest in the subject.

What does the speaker suggest is the most effective way to refine one's sales technique?

The speaker suggests that the most effective way to refine one's sales technique is through execution and practice, rather than just reading or studying.

Why does the speaker emphasize the importance of handling failure in the sales process?

The speaker emphasizes handling failure because it is an inevitable part of the sales process, and learning from it is crucial for growth and resilience in the field.

What role does having a dream or ambition play in the context of sales, as mentioned by the speaker?

Having a dream or ambition serves as a driving force and provides direction, making it easier to endure setbacks and continue pursuing success in sales.

According to the script, what is the key to not giving up after facing difficulties in sales?

The key to not giving up is having a strong belief in one's dream and direction, which acts as an anesthetic to the pain of failure and motivates continued effort.

Why does the speaker say that sales is a selective process?

Sales is a selective process because it separates those who are truly committed to their dreams from those who give up at the first sign of difficulty.

What does the speaker mean when they say that selling is not just about the product, but also about personal achievement?

The speaker means that selling is as much about the personal growth and achievement of the salesperson as it is about the product or service they are selling.

What is the significance of the phrase 'treinar, não vende; vender, não treina' mentioned by the speaker?

The phrase 'treinar, não vende; vender, não treina' translates to 'train, don't sell; sell, don't train,' emphasizing the importance of focusing on practice to improve sales skills rather than just selling.

How does the speaker describe the common experience of everyone having a 'sales awakening'?

The 'sales awakening' is described as a moment when an individual truly understands and becomes genuinely interested in the field of sales, marking the beginning of their journey in the profession.

What does the speaker suggest about the availability of resources for learning sales?

The speaker suggests that there is an abundance of resources available for learning sales, including books, techniques, and behavioral strategies, both concrete and abstract.

Why does the speaker believe that not everyone will succeed in sales despite their initial commitment?

The speaker believes that not everyone will succeed in sales because the process is inherently selective, and only those with the necessary resilience and commitment to their dreams will persist through failure.