Personal Branding Examples - Dennis Yu & Logan Young
Summary
TLDRThe video transcript offers actionable advice on building a personal brand, emphasizing the importance of consistency and starting early. It features Logan, who, despite being a student, has gained significant recognition, including an encounter with Mark Zuckerberg and a CNN interview. The speakers discuss the process of identifying interests, creating content, networking, and leveraging social media to establish a professional presence. They stress the value of quality relationships over quantity and encourage viewers to take small steps towards personal branding, such as setting up a website, making one-minute videos, and engaging with experts in their field. The transcript highlights the benefits of personal branding for future career opportunities and the power of investing in oneself.
Takeaways
- 🎓 Start building your personal brand early, even as a student, to open doors for future opportunities.
- 📈 Personal branding is a process, not a quick scheme. Consistency is key to building a strong brand over time.
- 🤝 Networking is crucial. Building quality relationships can lead to job opportunities and valuable connections.
- 💼 Your personal brand is an investment in your future. It's about creating opportunities, not just financial returns.
- 📝 Identify your interests and start creating content around them, such as blogging, making videos, or writing reviews.
- 💡 Leverage social media to amplify your message. Use platforms like Facebook, LinkedIn, and Twitter to connect with others in your field.
- 📈 Use advertising strategically to boost your online presence and reach a wider audience.
- 👔 Dress professionally and present yourself well when meeting with others to build a strong personal image.
- 🎥 Learn to create one-minute videos and conduct interviews to build your brand and establish yourself as an authority.
- 🙏 Show gratitude and acknowledge the contributions of others by thanking them for their advice or insights.
- 🌟 Don’t wait until you’re famous or an expert to start. Begin by leveraging what you already know and build from there.
Q & A
What is the key takeaway from the transcript regarding personal branding?
-The key takeaway is that personal branding is a process, not a quick scheme. It requires consistency, starting with identifying interests, creating content, and building quality relationships. It's about investing in your future by growing your network and opportunities.
How did Logan manage to get a picture with Mark Zuckerberg?
-Logan started putting in consistent effort into building his personal brand, which led to opportunities such as meeting Mark Zuckerberg and getting a picture with him.
What is the significance of being interviewed by CNN in terms of personal branding?
-Being interviewed by CNN significantly enhances one's personal brand by showcasing their expertise and increasing their visibility to a large audience, which can lead to more opportunities.
What are some initial steps a student can take to start building their personal brand?
-A student can start by identifying their interests, blogging about them, writing product reviews, acting as a journalist, and interviewing others in their field of interest.
Why is consistency important in building a personal brand?
-Consistency is crucial because it demonstrates commitment and reliability. It helps in steadily growing one's online presence and reputation over time.
How can someone use social media to boost their personal brand?
-One can use social media by creating content that reflects their expertise, sharing it on platforms like Facebook, LinkedIn, and running ads to increase reach and visibility.
What is the role of quality relationships in personal branding?
-Quality relationships are essential as they often lead to referrals and job opportunities. They are built through meaningful interactions and maintaining a professional demeanor.
Why is it beneficial to start building a personal brand while still a student?
-Starting early allows students to gain a head start in their career, open doors for future opportunities, and avoid the stress of job hunting post-graduation without a strong network.
How can someone leverage their personal brand to secure job opportunities?
-By showcasing their expertise and network through social media and online platforms, individuals can attract potential employers and job offers based on their established brand.
What is the advice given for someone who wants to reach out to industry experts or mentors?
-One should do their research, connect on social media platforms, and reach out with a personalized message expressing gratitude for their work and asking for advice or an interview.
How can someone monetize their personal brand?
-By establishing themselves as an authority in their field, they can charge for services such as consulting, speaking engagements, or coaching.
What is the importance of taking action and starting the personal branding process?
-Taking action, even with small steps, can lead to significant opportunities and experiences over time, as demonstrated by Logan's journey.
Outlines
🎓 Building a Personal Brand as a Student
The first paragraph discusses the importance of building a personal brand from a student perspective. It emphasizes that personal branding is a process, not a quick fix, and highlights the journey of Logan, who went from being a student to having his photo taken with Mark Zuckerberg and being interviewed by CNN. The speaker encourages students to take actionable steps towards personal branding, such as identifying interests, blogging, and interviewing others to gain recognition in their chosen fields. The paragraph also stresses the importance of consistency and professionalism in building a personal brand.
🤝 The Power of Networking and Quality Relationships
The second paragraph focuses on the effects of personal branding, such as receiving job offers and the peace of mind that comes from having a strong professional network. It discusses the strategy of reaching out to professors and industry experts to build quality relationships. The speaker advises on how to approach and connect with these individuals, suggesting that making a one-minute video and tagging them can initiate a meaningful interaction. The paragraph also touches on the concept of 'network is your net worth,' emphasizing the quality of connections over quantity.
🚀 Accelerating Personal Brand Growth with Investment
The third paragraph delves into the idea of investing in one's personal brand as a means to secure future opportunities. It suggests creating a Facebook public figure page and using it to run ads to accelerate brand growth. The speaker shares personal experiences of how reaching out on social media led to significant opportunities, including traveling and speaking at conferences. The paragraph also discusses the importance of surrounding oneself with positive and like-minded individuals who can contribute to personal and professional growth.
🌟 Taking Action for Personal Brand Success
The final paragraph is a call to action, encouraging listeners to start building their personal brand immediately. It shares the speaker's personal story of taking small steps towards personal branding, which eventually led to significant opportunities. The paragraph stresses the importance of taking action, even if it's just a few minutes a day, and using social media platforms effectively to create content and connect with others. It concludes with an invitation to connect with the speaker on LinkedIn and offers support for those starting their personal branding journey.
Mindmap
Keywords
💡Personal Brand
💡Consistency
💡Networking
💡Content Creation
💡Social Media
💡Expertise
💡Investing in the Future
💡Quality Relationships
💡Professionalism
💡Online Platforms
💡Mentorship
Highlights
Building a personal brand is a process, not a get-rich-quick scheme.
Logan's experience with Mark Zuckerberg and CNN interviews came from consistent efforts in personal branding.
Consistency is a key factor in personal branding, similar to exercising.
You don't have to be famous or an expert to start personal branding; it's about leveraging what you already have.
Identify your interests and start blogging, talking, and writing product reviews about them to build your brand.
Treat personal branding professionally; dress appropriately and conduct interviews to build your reputation.
The fastest way to build a personal brand is by creating content about your experiences and sharing it on various platforms.
Advertising on platforms like Facebook for as little as a dollar a day can significantly boost your brand visibility.
Start building your personal brand early, don't wait until you graduate or need a job.
Personal branding is about investing in your future and not just becoming famous.
Building a personal brand can lead to more job opportunities and a stronger professional network.
Logan's personal brand has led to numerous job offers and the ability to charge a premium for his expertise.
Quality relationships are crucial in personal branding; focus on building meaningful connections.
Use online platforms to connect with industry experts and build relationships that can benefit your career.
Creating a Facebook public figure page and running ads can accelerate the growth of your personal brand.
Investing in your personal brand is an investment in yourself, which can yield returns in opportunities and relationships.
Your personal brand is what other people say about you; start by writing about topics you're passionate about and creating content.
Take action today and start building your personal brand; even small steps can lead to significant opportunities in the future.
Transcripts
hey guys let's talk about what it's like
to actually build a personal brand I
wish when I was Logan's age that I had
this kind of advice did you know that
just a couple months ago that CNN
interviewed him live on Mark Zuckerberg
testifying before Congress on senator
we've run ads so how does someone like
Logan go from being a BYU student to
having Mark Zuckerberg come up to him
and say can I take a picture and then
later be on CNN interviewed live in
front of millions of people we want to
talk to you about what those steps are
so that's realistic for you as a student
even though you think there's a million
miles between you and Ty Lopez and maybe
you're still quite aways from figuring
out what you want to do as a career or
you're not famous or known for something
there's actually steps that you can take
and we want to talk about that for the
next few minutes what's that like like
Dennis said it's definitely a pretty
sweet experience I think the biggest
thing about personal branding I want to
talk about is this a process right this
is not a get-rich-quick scheme it's not
you start today
and you have results tomorrow so being
on ski and then having a picture with
Mark Zuckerberg really cool experiences
but I got those opportunities because
you know I started putting in that for
making one maybe owe some things we
talked about you know I really put forth
the process right I was doing them
consistent he's just like exercising so
I'm excited to kind of talk about that
so it's nothing special about me right
it's something that anyone can do
consistency is a huge key though yeah
don't think that you have to be famous
there you have to be an expert that you
have to know a lot of things the key to
personal branding is what you already
have right here and you're gonna learn
in other expert sessions on how you can
make one minute videos Ben's gonna teach
you on how you can set up your website
we're gonna talk about how you assemble
content because I remember when I was in
college 20-some years ago I didn't even
know what I wanted to be I didn't know
what I stood for I didn't have any areas
of expertise I didn't even know what
kind of major I was gonna be doing I
thought you know I could just as easily
be like a doctor or I was gonna go work
on Wall Street right in Goldman Sachs
and so it's kind of tough because to
have a personal brand you have to first
decide on a few things that you're
interested in so low
a big fan of LeBron James so then when
LeBron moved from Cleveland to LA now
we're big fans of LA right unfortunately
yeah and what else
think about like right now pause this
video for a second think about what
things you care about do you like to
play fort night
do you like to surf at the beach do you
really like to play golf are you a big
fan of the Nissan 300 350 z are you like
what are those different things and when
you make a list of these things and you
start blogging about them start talking
about them start writing product reviews
when you act like a journalist and when
you start interviewing other people
that's when you start to be known for
these kinds of things and treat it
professional right put on a nice shirt
when you meet let's say for example your
parents maybe they know some people that
are successful you can interview them
and that's building your personal brand
the fastest way to build your personal
brand is you take this thing out and you
just say hey Logan that thing like I'd
love to hear about what that was like
when you were with Mark Zuckerberg can
you tell me right now and one minute
like what was that like hanging out with
Mark Zuckerberg right and literally you
just do this you need to master how to
do this in building your brand when you
take that content where you stand for
certain things and you put that on your
website you put that on your Facebook
page
you put that on LinkedIn your classmates
will see it and comment you start to
boost that for a dollar a day you can
advertise on Facebook for a dollar a day
right off of your page now your profile
off of your page that's the key to
building a brand and you're going to
need it now don't wait until you
graduate don't wait until it's too late
and you have that regret where it's like
oh crap it's time to find the job I
thought I could take this degree and
turn it in at the window for a job I had
that horrible feeling when I was
graduating
when I was at SMU for my undergrad in
Dallas and I thought that because I had
all these good grades and I was a full
scholarship student that I could I want
to work at Nike I applied there they
wouldn't even interview me I applied to
work in American Airlines because I
really wanted to travel I thought that'd
be really cool I couldn't I had the
first round of interviews and all these
other kids they got in a you know second
round interviews got jobs I
a horrible situation for me because I
was just like I'm never gonna get a job
I don't maybe you can identify with that
right yeah I think definitely and
personal branding is not just about
becoming famous but like you were just
talk my dentists about you know
investing in your future because think
about how jobs happen right a lot of is
referral it's all about who you know so
if there's a new opening and some
company they're gonna ask the people I
work for the company well do you do you
know anyone that can do Facebook Ads
these different things so you probably
heard the statistic that the average
person changes jobs seven times within
the span of their career and by building
your personal brand growing your network
you're investing so that if you need to
change jobs you'll have a lot of
opportunities and for me for example
there's effects of having pictures of
Mark Zuckerberg being on CNN I've had a
lot of people approached me with
different job offers but one of the
reasons among many why I haven't taken
them is because working with list
metrics gives me the chance to continue
working on my personal brand and I'm
happy working here but I also have peace
of mind knowing that if anything ever
does happen you know because of the
brand I built for myself I won't have
any problem finding work in the future
right so you want to build that same
investment for yourself so that as you
get starting your career you know you
you're opening doors for yourself
opening pasteur yourself right now like
I just mentioned you know now is the
time to get started
and you know you've probably heard your
network is your net worth so it's not
who you know it's who knows you so Logan
by actually reaching out while he was a
student to his professors to other
people that maybe have come in to guest
lecture by you guys reaching out to
Logan or reaching out to me feel free to
do that and we don't bite you'll find
that people that you meet in the
community if you just reach out to them
connect with them on LinkedIn read their
stuff before they come and speak 90% of
them will say yes and if you do that
homework I mean don't try to reach out
to Richard Branson or Elon Musk or
something like take that baby you know
take like a b-level celebrity and then
say hey I'd love to interview you for
one minute don't just take a picture
with them because anybody can take a
picture with Tai Lopez or whoever make a
one-minute video but do your research in
advance I can't tell you how important
that was like for me the way I got my
first real job because of personal
branding is I was able to I was mentored
by
Casey who is a CEO of American Airlines
and so I worked at American Airlines as
my first real job and if I didn't build
a connection with him and he was able to
pull some strings because I was
definitely not qualified there were
people that were way smarter they worked
harder I mean maybe they'd have better
grades I'd really get grades because I'm
Asian right but think about all the all
the things that you can do now in terms
of the people that you could meet and
when you have that personal brand like
the very fact that Logan has things
where he's on CNN and there's pictures
of him and Zuckerberg he now can charge
a thousand dollars an hour can you
imagine that
I remember one when I was in college I
thought like 20 bucks an hour was like a
lot of money because everyone else like
if you're working and in and out or
something what are you making like nine
bucks an hour maybe you know with tips
and everything like 15 right but imagine
like $1,000 an hour I mean it doesn't
that sound ridiculous sounds pretty
appealing I think someone you mentioned
is really keen Oh Dennis was talking
about how he was mentored by Al Casey
and whenever I think of personal
branding and having a following there's
two things right there's quantity and
quality
most people think first about quantity
when they think personal branding knows
how many connections I have on LinkedIn
or how many followers I have on Facebook
you know I have 5,000 some followers on
my Facebook page I know some people have
two million right but it's about the
quality so as you interact people maybe
meet someone at an event or in the field
you're interested in maybe you want to
becoming musician and you meet someone
that teaches guitar right for you that's
a quality relationship so whatever
vertical your interest in whether it's
you know four-night video games fashion
music whatever it is start building
these quality relationships and it's
like any kind of relationship it takes
multiple lightweight touches so you want
to connect these people first online so
I get someone's business card in event
or I have a conversation with them I
can't just like hope that you know
destiny makes our pass intermingle again
so connect on LinkedIn connect on
Facebook connect on Twitter you can send
them a note saying hey you know thank
you so much for reaching out especially
if they do some kind of service to you
make sure you reciprocate that learn to
say thank you and over time you can
build those quality relationships you'll
have to always be pestering them like
everyday like hey Dave hey Dave hey Dave
like you know or hey Mark can you help
me with this right you know that's gonna
put you in the bad light but you want to
follow up right it's just like dating
you know you don't just
talk to a girl one time you have to
initially introduce yourself then maybe
after you talk to her a few times you
ask her out whatever it is so it's the
same thing here you have to build the
relationships so think about who those
quality relationships are for you and
think about how you can use these online
platforms to start building those
relationships and then you guys might be
thinking but I don't really know these
people yet how do I reach out do I like
tweet at them or do I just go up to them
and you know be like one of those crazy
fan crazy people but here's here's what
you do so let's say that there's another
professor another industry expert giving
one of these stupid expert sessions and
you've learned so much as soon as you're
done watching that session pull out the
phone and say hey I just wanted to give
I you know I like Trevor so much and
here's a I just wanted to tell you here
are three things that I learned right
about your session or wow I learned so
much about Logan let me tell you how
awesome that was for me and I'm gonna
take action by saying thank you to other
people I'm going to get my website set
up like Ben talked about I'm going to
create my Facebook page I'm going to
start making one-minute videos thank you
so much that is awesome
if you literally do that you are going
to be ahead of 99% of all these other
people that aren't going to do anything
literally if you do that and then you
you make a video about what you've
learned from Logan and you tagged him
and he notices that that's setting the
ball in motion then you can ask him a
question saying hey I've got an article
on the ten things you need to know about
Facebook Ads in 2018 can you contribute
one tip and then Logan's gonna say white
shirt blah blah blah blah blah and then
you go and you ask all these other
people hey can you give me one tip on
this particular topic
so whatever that topic is that you care
about who's authoritative who's
well-known can you get a quote from them
well first you have to create a summary
or some kind of thank-you video about
their content and then they're likely to
reciprocate because so few people are
writing those reviews and saying thank
you you will stand out definitely I
think another big thing too a lot of
people aren't taking advantage of when
it comes to your personal brand if you
really want to invest in your future
people are okay with the concept of like
investing in stocks or stuff because
they want to get some return on it
there's multiple ways to get return
investments write returns not just about
financial return in terms of personal
branding you know it's more return in
terms of opportunities so if you're
serious about this the first step like
we've talked about go create a Facebook
public figure page different from your
profile write a profile you have friends
on page have followers and from a page
you can run ads so if you have a really
good video telling your story about why
you're so passionate about whatever it
is music video games marketing
advertising reading you know writing
books you could create that video and
then just put a few dollars out there
you know just to boost it and run as an
ad it's really simple right you know put
a dollar a day against it and you get
more reach right so that's one way to
kind of accelerate the growth of your
brand so if something a personal
branding something you really want to
actually take seriously that's the
biggest way to accelerate the growth get
more followers get more relationships
that way and I think few people are
doing that because there's this
hesitancy we're like oh you know I don't
want to put spending as my own personal
brand but again think of it as like an
investment for which the return isn't
necessarily money but it's opportunities
which could be financial can be
relationship there's a lot of different
ways but it is like a true investment
and Warren Buffett said that the best
investment you can make is in yourself
because Uncle Sam can't tax that like
some kind of asset and someone else said
that you are the average of the five
people you spend the most time with so
it's not like you're gonna ditch your
loser friends but think about who is it
that you want to spend time with where
they're making you better other positive
people that are moving in the same
direction that you are where you can
make these different videos together
because whether you like it or not I
learned this the hard way you're going
to be judged by the people that you
spend the time with and if people see
let's say that you want to get mentored
by so-and-so or you want to work at this
other company really want to work at
this other company if the people at that
company see that you're hanging out with
these various people you're interviewing
them there's pictures of you with them
you don't have to be on CNN or hang out
with Mark Zuckerberg if you're 19 and
you're still you're like a freshman or
sophomore in college don't think that aw
it's too early for me now is the time
you want to start you do not want to be
a senior year graduating like crap I
should have listened to along and had to
say now like dang it
if I put in the time if I put on too
busy I got a final tomorrow put in a
couple minutes a day you will be so
happy you did that's the key to personal
branding it's not about you in front of
pictures like Lamborghinis and
pretending that it's yours and what kind
of food you ate
that's what other people are doing on
social media you are a business person
you are using it to get a job to build
your business to increase these other
opportunities even if you don't know
where you want to go that's the advice I
wish somebody had told me 20 years ago
your personal brand is what other people
say about you the best way you get that
started is you set three or four topics
you can change your mind later like
Logan said right start writing about
those topics start making one-minute
videos if you're not really good at
writing okay that's fine right and when
you interview other people and you take
it seriously like you're a journalist
but you just use your iPhone you don't
need fancy equipment right you'll be
surprised how that puts you ahead of 99%
of these other people yeah and just and
you know we're coming up against in this
lesson I want to talk about my own
personal story and for me I grew up in a
home that was not about technology you
know three years ago I honest didn't
even know who Mark Zuckerberg was but as
I was finishing up school at BYU I took
a social media class and I took some
baby steps towards working on my
personal brand where I just start
reaching out to people on Twitter and
just sending a messages I basically said
hey you know I I saw you have quite a
bit of following and advertising which
I'm studying I'm trying to get my feet
wet as I'm getting ready to graduate do
you have any advice for me any articles
I should read or videos I should watch
and one of the guys AJ he reached back
out to me he introduced me to Dennis so
it was by just like taking that little
baby step starting to work my personal
brand that's led me to be able to have a
job now where I've traveled to six
different continents over the last two
years I've seen five and then seven
natural wonders of the world
you know the speak at conferences be on
CNN on TV a few times and have all these
amazing opportunities so just do
something today right the big thing is
take action but I'm definitely hopefully
you guys got some value out of this
understand the power bill and your
personal brand and love to connect with
you guys online let us know on LinkedIn
we would love to help you and see how
you're doing
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