How to Update UPC Codes on Amazon: What you need to know about Amazon GS1 Barcodes

Summary

In this video, Arvin discusses the process of updating a UPC code on Amazon listings, particularly when the original UPC is invalid or purchased from a third-party reseller. He emphasizes the importance of using GS1-registered UPC codes for legitimacy and to avoid listing issues. Arvin outlines the steps to replace a UPC, which include registering with GS1, obtaining valid UPCs, submitting the necessary documentation to Amazon, and following up with support. He highlights the challenges of dealing with Amazon’s support and advises sellers to use GS1 codes from the start to prevent future complications.

Takeaways

• 😀 UPCs must be purchased from GS1 to avoid listing issues on Amazon.
• 😀 Amazon has become stricter in requiring GS1-registered UPCs, and invalid UPCs may lead to product delisting.
• 😀 Switching to a GS1 UPC is possible but requires following Amazon’s case process, which can take days or weeks.
• 😀 To update a UPC, you need to first register with GS1 and obtain a valid company prefix.
• 😀 The process of updating a UPC with Amazon may involve submitting a case and providing supporting documents like a GS1 certificate and product images.
• 😀 If you purchased UPCs from third-party resellers, you may face difficulties when trying to switch to a GS1 barcode.
• 😀 Amazon integrates UPCs with the GS1 database, making it essential to have your UPCs registered under your business to avoid problems.
• 😀 Having a GS1 UPC helps protect your brand and ensures your product listings are recognized as legitimate.
• 😀 Sellers must be persistent in following up with Amazon’s support team when dealing with UPC replacement cases.
• 😀 It’s better to list your product with a GS1-registered UPC from the start to avoid delays and complications later.
• 😀 Amazon may not accept flat file submissions for UPC changes, so communication through support cases is often necessary.

Q & A

What is a UPC, and why is it important for Amazon listings?

A UPC (Universal Product Code) is a barcode used to identify a product. It's important for Amazon listings because it helps Amazon track inventory, prevent counterfeit listings, and ensure that the correct product is being sold. Amazon requires that UPCs are purchased from GS1 to guarantee their legitimacy and prevent fraudulent activity.

Why does Amazon require UPCs to be registered with GS1?

Amazon requires UPCs to be registered with GS1 to ensure the legitimacy of the product listing. GS1 is a global standards organization, and its database allows Amazon to verify that UPCs are correctly tied to businesses and brands. This helps prevent fake sellers from using invalid or recycled UPCs.

Can you replace a UPC on an Amazon listing?

Yes, it is possible to replace a UPC on an Amazon listing. The process involves contacting Amazon support, submitting supporting documentation like a GS1 certificate, and following up with Amazon to ensure the change is processed. However, the process can be time-consuming and challenging.

How long does it take to update a UPC on an Amazon listing?

The process typically takes around one week, but the timeline can vary. It depends on factors such as how proactive you are in following up with Amazon support and how quickly your case is handled.

What is the first step to take if you want to update a UPC on Amazon?

The first step is to create a GS1 account and get your business prefix assigned. You need to purchase valid UPCs from GS1, then download the GS1 certificate, which will be used as a supporting document when raising a case with Amazon.

Is it necessary to use a flat file to update a UPC on Amazon?

No, you do not need to use a flat file to update a UPC on Amazon. While a flat file may be initially attempted, it's often not accepted, so the best approach is to submit a case directly to Amazon and provide the new UPC and supporting documentation.

What are some challenges you might face when trying to update a UPC on Amazon?

One of the main challenges is dealing with Amazon's customer support, as there is no standardized process for UPC updates. Communication can be difficult, and responses from Amazon may vary, requiring persistence and follow-up to resolve the issue.

How can you expedite the process of updating a UPC on Amazon?

To expedite the process, you can request a call from Amazon support. While cases are usually handled via email, asking for a direct call might speed things up, especially if you need to discuss the issue in more detail.

What happens if you try to list a product on Amazon with an invalid UPC?

If you list a product with an invalid UPC, Amazon may flag your listing, and in some cases, your product may be delisted. Even if Amazon mistakenly allows you to create the listing, they will eventually remove it once they identify the UPC as invalid.

What should you do if you are launching a new product on Amazon to avoid UPC issues?

To avoid UPC issues, always ensure that you purchase a GS1-registered UPC before listing your product on Amazon. This will save you a lot of trouble and headache, as Amazon now requires UPCs to be registered under your business and brand name.