KREASI BATIK SANTAI ALA RANGSANG BATIK YOSOWILANGUN

Summary

The video features an Indonesian woman sharing her journey in the batik industry, where she started her business in 2011. Despite a setback in 2012-2013 due to family commitments, she returned to her craft. She talks about her transition from traditional batik to simpler designs targeted at younger, more casual consumers, particularly those seeking affordable, versatile clothing. She highlights the impact of the pandemic on production but also discusses her innovation in offering batik for both formal and casual wear, making it more accessible to a broader audience. Her focus is on creating designs for everyday use, especially for young people.

Takeaways

• 😀 The speaker is from Yosowilangun and has been involved in the batik industry since 2011.
• 😀 The business faced a one-year hiatus between 2012-2013 due to the speaker's relocation to Papua for her husband's work.
• 😀 The batik business initially started as a community project involving mothers bringing their children to school.
• 😀 The speaker’s business primarily produces hand-painted batik, printed batik, and a combination of both.
• 😀 The workshop originally had 12 employees, but now only 8 remain, with 4 working from home.
• 😀 The business creates batik with floral motifs, specifically designed for young people, using simple designs.
• 😀 During the pandemic, production decreased significantly, with the output dropping to only 10-20 pieces a month.
• 😀 After the pandemic, production levels returned to normal, though not immediately to pre-pandemic numbers.
• 😀 The business shifted focus towards creating more affordable batik for younger consumers, with prices starting at 125,000 IDR for batik cap.
• 😀 Batik created is versatile, suitable for both formal and casual wear, including beachwear, and is made using different fabrics like Santung for a relaxed look.

Q & A

What is the main business of the speaker?

The speaker is in the business of home industry batik, producing both hand-painted batik (batik tulis) and stamped batik (batik cap), including a combination of both types.

When did the business start, and what happened in 2012-2013?

The business started in 2011 but was temporarily halted between 2012 and 2013 due to the speaker having to follow her husband to Papua. However, after this period, she resumed her work.

How did the speaker begin the batik business?

The business started when a group of mothers, who were taking their children to school at a local PAUD (early childhood education center), participated in batik training organized by the local village secretary, Pak Johan. This training eventually led to some of the mothers becoming batik artisans.

How many employees did the speaker initially have, and how many are there now?

The speaker initially had 12 employees, but now only 8 people work for her, with 4 working at the shop and 4 working from home. The number of workers has decreased over time due to personal reasons, such as illness.

What types of batik does the speaker produce?

The speaker produces batik with simple floral motifs, such as the hibiscus design, which can be worn casually by young people. She also produces both formal and casual batik items, including for beachwear and more relaxed styles.

How did the pandemic affect the speaker's production?

During the pandemic, the speaker's production significantly decreased. While she usually produces between 50-100 items per month, this dropped to only 10-20 items per month due to the impact of the pandemic.

How did the speaker adapt her batik designs to appeal to younger generations?

The speaker adapted her designs by creating simpler batik motifs that appeal to younger generations. These new designs were more affordable and versatile, making them suitable for both casual wear and more formal occasions.

What is the price range for the batik products the speaker sells?

The batik products made using batik cap (stamped batik) are priced at around 125,000 IDR. Although the process involves less detailed craftsmanship than hand-painted batik, it still requires significant work and results in affordable prices.

What types of fabric does the speaker use for different batik products?

For casual batik, the speaker uses goyor fabric, while for batik intended for beachwear, she uses santung fabric, which has a more relaxed, casual look.

What is the appeal of the speaker’s batik products compared to more traditional batik?

The speaker’s batik products offer a more affordable alternative to traditional, full-patterned batik. While still retaining cultural elements, the designs are simpler and can be worn both casually and in formal settings, making them more versatile and accessible to a broader market.