Fair trade. | British Council-Learn English.

Summary

This video features a market research interview exploring consumer attitudes towards fair trade products. Participants discuss their shopping habits, revealing a mix of awareness and confusion about fair trade. While some buy fair trade coffee and snacks regularly, others are unaware that clothing can also be fair trade certified. The dialogue highlights the importance of ethical purchasing and the challenges consumers face in identifying fair trade options, ultimately encouraging viewers to consider the implications of their shopping choices.

Takeaways

• 😀 The interviews focus on consumer choices related to fair trade products.
• 😀 Fair trade aims to ensure fair payment for producers, particularly in developing countries.
• 😀 Many shoppers are unaware of the range of fair trade products beyond coffee.
• 😀 The cost of fair trade items is often higher than conventional products.
• 😀 Some consumers prioritize buying organic and fair trade products consistently.
• 😀 Not all clothing is fair trade, and consumers need to check labels for fair trade certifications.
• 😀 Price sensitivity affects consumers' willingness to purchase fair trade goods.
• 😀 There is a growing awareness of fair trade clothing options among shoppers.
• 😀 Fair trade chocolate is a popular choice among some consumers.
• 😀 The British Council provides resources for learning more about fair trade and improving English skills.

Q & A

What items were mentioned in the first interviewee's shopping bag?

The first interviewee had fruit, vegetables, tins of beans, a loaf of bread, a pint of milk, tea bags, and coffee.

Is the coffee that the first interviewee bought Fair Trade?

No, the coffee is Nescafe, which is not Fair Trade.

What is Fair Trade according to the first interviewee?

Fair Trade is a range of goods produced to ensure fair payment for workers in Africa or South America.

What healthy snacks did the second interviewee have in their bag?

The second interviewee had fruit, nuts, dried apricots, raisins, cashew nuts, and pistachios, all of which were organic and Fair Trade.

Does the second interviewee always buy Fair Trade products?

Yes, the second interviewee stated they buy Fair Trade whenever possible.

What items did the third interviewee purchase?

The third interviewee bought a new top and a pair of jeans.

Did the third interviewee know if their clothing was Fair Trade?

No, they initially thought Fair Trade only applied to coffee and did not know if the clothing was Fair Trade.

Where were the jeans and top made, according to the third interviewee?

The jeans were made in Bulgaria and the top in China.

What did the fourth interviewee have in their shopping bag?

The fourth interviewee had a lot of chocolate.

Is the chocolate that the fourth interviewee bought Fair Trade?

Yes, the fourth interviewee confirmed that they always buy Fair Trade chocolate whenever they can.