LESS Than 10% Of Designers Know This! ((Satori Graphics Design Principles))

Summary

This video introduces the concept of graphic design hierarchy, emphasizing its significance in guiding viewer attention and understanding. It outlines a three-stage process: Attract, Intrigue, and Deliver, illustrated through an example of an Adidas poster. Key techniques include using color to highlight elements, size to denote importance, and typography variations to create visual order. The video highlights how hierarchy is prevalent in various designs, from magazine covers to advertisements, ultimately enhancing communication and engagement in visual media.

Takeaways

• 😀 Hierarchy in design organizes elements by importance, guiding viewer attention.
• 😀 The three stages of marketing hierarchy are: attract, intrigue, and deliver the message.
• 😀 Effective design captures attention, sparks interest, and communicates clearly.
• 😀 Color plays a crucial role in hierarchy, with red being the most attention-grabbing color.
• 😀 Size is a powerful tool; larger elements appear more important and draw initial focus.
• 😀 Typography hierarchy enhances readability by using varying sizes and weights.
• 😀 The Adidas poster exemplifies hierarchy by combining visual elements effectively.
• 😀 Different versions of hierarchy can be applied within a single design.
• 😀 Magazine layouts illustrate hierarchy, with covers attracting attention and content providing deeper insights.
• 😀 Recognizing and applying hierarchy is essential for creating engaging and informative designs.

Q & A

What is hierarchy in graphic design?

Hierarchy in graphic design refers to the arrangement of elements to show their importance, guiding the viewer's attention and making information easier to understand.

Why is hierarchy important in design?

Hierarchy is crucial because it creates order, directs attention, and ensures that the most important information is communicated effectively to the viewer.

What are the three stages of marketing hierarchy mentioned in the video?

The three stages are attract, intrigue, and deliver, which represent the process a viewer goes through when engaging with a design.

How does color contribute to design hierarchy?

Color helps to attract attention and organize elements by highlighting important areas; for instance, red is often used for notifications because it is the most attention-grabbing color.

In what way does size affect hierarchy in design?

Larger elements are perceived as more important and are the first thing a viewer notices, making size a critical tool in establishing hierarchy.

How can typography establish hierarchy?

Typography uses variations in size, weight, and style to create a visual hierarchy, with larger headings attracting attention, secondary headings causing intrigue, and smaller body text delivering the message.

Can you provide an example of hierarchy in advertising?

An example is advertising for smartphones, where the product is prominently sized to draw attention, often accompanied by a compelling headline that sparks interest.

How can a magazine be viewed as an example of hierarchy?

A magazine uses hierarchy in its layout, with the cover attracting attention, followed by the table of contents, and then individual articles that contain their own hierarchy of headings and text.

What role does the concept of 'visual trap' play in design hierarchy?

A 'visual trap' engages viewers, drawing them into the design to read the intended message, effectively utilizing hierarchy to guide their experience.

Why should designers incorporate hierarchy in their work?

Designers should incorporate hierarchy to facilitate viewer understanding, ensuring that information is clearly communicated and that the design successfully guides the viewer through the intended process.