Get Any SMMA Meeting To Show Up (My System)

Summary

This video covers 10 effective methods to improve show-up rates for cold calls and appointments. It emphasizes the importance of scheduling tactics, confirming times, and making prospects feel accountable by letting them choose a time. The video also discusses techniques like sending personalized reminders through various channels, using tools like Calendly for event reminders, and naming the event based on your offer to reinforce its value. Lastly, it highlights the psychological aspects of commitment and provides strategies for staying visible and engaging with prospects until the appointment.

Takeaways

• 📞 Double-check the appointment time and let the prospect choose the time to make them feel more accountable.
• 🤔 Confirm the appointment multiple times to ensure they are sure about showing up.
• 📅 Qualify leads briefly on a cold call by asking a few questions, which makes them more committed to showing up.
• ⏰ Use simple Calendly reminders: send one a day before, an hour before, and 10 minutes before the appointment.
• 🕑 Schedule the call for the same day or the next day to improve the likelihood of the prospect showing up.
• 🔔 Name the Calendly event based on your offer so the prospect remembers why they should show up.
• 💬 Appear across multiple platforms (LinkedIn, Facebook, Instagram) to build familiarity and increase accountability.
• 📹 Send a personalized video or voice note expressing excitement about the upcoming call to build emotional investment.
• 📝 Keep reminding the prospect of the appointment through various channels to prevent them from forgetting.
• 📲 Call the prospect on the day of the appointment to confirm they are still on for the scheduled time.

Q & A

What is the main topic of the video?

The video discusses 10 methods to improve the show-up rate for calls, especially in cold calling scenarios.

Why is it important to confirm appointments multiple times?

Double and triple confirming ensures the prospect has thoroughly considered the time and is more accountable, reducing the likelihood of them canceling or forgetting the appointment.

What is the suggested approach when offering appointment times during a cold call?

Instead of giving fixed time options (e.g., Thursday at 6 PM or Friday at 3 PM), let the prospect suggest a time. This makes them feel more accountable as it was their idea.

How can asking for additional information increase show-up rates?

When a prospect gives more information (like target monthly revenue or business goals), they feel more committed and accountable to show up because they've already invested time and effort.

What is the 'Ben Franklin effect' and how does it relate to this process?

The 'Ben Franklin effect' refers to the idea that people are more likely to do you a favor if they've already done something for you. In this context, gathering details from the prospect increases the likelihood they'll show up as they've already done you a favor by providing information.

Why is it important to schedule calls as soon as possible, like today or tomorrow?

The further the appointment is scheduled into the future, the less likely the prospect is to show up due to the diminishing sense of urgency or forgetting about it.

How can naming the event on the calendar help with show-up rates?

Naming the event after your offer (e.g., '30 members in 30 days') reminds the prospect of the value of the appointment, reinforcing why they should attend.

What should be included in reminders to prospects about their appointment?

Reminders should be simple and to the point, stating the time and date of the appointment. Avoid overcomplicating the message.

Why does appearing on multiple platforms help in cold calling?

Connecting with the prospect on platforms like LinkedIn, Facebook, or Instagram helps to create a stronger connection and increases accountability. The more visible you are in their life, the harder it is for them to forget about the call.

What should you do if a prospect books an appointment but your show-up rate remains low?

If the show-up rate is low, it's likely you're booking people who don’t really want the appointment. You may need to assess whether you're being too pushy or if the prospects aren't genuinely interested.