Cold Calling AI Agency Script That Gets 7 Meetings/day

Summary

In this video, Pavle shares his effective cold calling script that helped him scale his business to over $150,000 per month. He explains the key to success is sounding human, building rapport, and offering value without being pushy. Instead of a traditional sales pitch, he focuses on offering free, risk-free services to spark curiosity. He highlights tools and methods for collecting targeted leads, personalizing outreach, and boosting conversion rates. Pavle also reveals techniques for keeping potential clients engaged, ensuring high show-up rates, and providing valuable insights to build trust, even for first-time cold callers.

Takeaways

• 😀 Cold calling should feel casual and human, not robotic or overly salesy. Start with a friendly, conversational approach to break the usual sales pitch pattern.
• 😀 The first line of your script should be designed to sound like a regular customer or friend calling, which increases the likelihood of the recipient responding positively.
• 😀 Offering something free and valuable (like a no-brainer offer) is key to getting attention without being pushy. Peak curiosity by making the offer risk-free.
• 😀 Instead of pitching your service right away, ask if the prospect even wants what you’re offering, keeping it laid-back and non-aggressive.
• 😀 Having a well-targeted list is crucial. Use tools like Outcraze to get relevant data on businesses, ensuring you’re reaching out to the right niche for your cold calls.
• 😀 Tailor your offer to focus on the end result the business owner wants, rather than focusing on the features of the product or service itself.
• 😀 Focus on positioning yourself as a helpful, likable person who adds value. Make sure the prospect feels like they’re gaining insight, not just being sold to.
• 😀 Tonality is key in cold calls. Vary your voice, confidence, and enthusiasm to avoid sounding monotone, which can lead to people hanging up on you.
• 😀 On the call, emphasize the value the client will get from the meeting, such as breaking down competitors or offering free consultations. This makes the meeting feel valuable even if they don’t buy your services.
• 😀 Always try to book the meeting on the call. Avoid sending links via text or email, and instead, schedule the meeting directly to increase the likelihood of them showing up.
• 😀 Follow-up with personalized texts and calls leading up to the meeting. Use intriguing, curiosity-driven messages that make them more likely to attend the meeting.

Q & A

Why does Pavle start his cold calls by asking if the business is open?

Pavle starts by asking if the business is open to interrupt the pattern and sound more casual, as if he were a customer. This helps in making the conversation feel less like a sales pitch and more like a friendly inquiry.

What is the main reason why traditional cold calling scripts fail, according to Pavle?

Traditional cold calling scripts fail because they sound robotic, overly salesy, and impersonal. They don't engage the person on the other end and often lead to quick hang-ups.

How does Pavle's cold calling approach differ from typical sales pitches?

Pavle's approach is casual, non-aggressive, and focuses on building rapport rather than launching into a direct sales pitch. He offers value upfront, such as a free service or consultation, to pique the potential client’s curiosity.

What is the significance of the 'no-brainer yes offer' that Pavle uses?

The 'no-brainer yes offer' is designed to spark curiosity without pushing a sale. It presents something of value, like free estimates, making it risk-free for the client and offering a chance to build rapport.

What role does tonality play in Pavle's cold calling strategy?

Tonality is critical in Pavle's cold calling strategy. By adjusting his tone—being enthusiastic, friendly, and confident—he makes the conversation more engaging and personal, increasing the likelihood of a positive response.

How does Pavle handle the situation when a potential client goes off script during the call?

Pavle remains calm and flexible, understanding that deviations from the script are natural. Instead of being flustered, he adjusts to the conversation and uses it as an opportunity to engage with the client more personally.

Why does Pavle prefer not to send follow-up links via text or email after the call?

Pavle believes in securing the meeting directly on the call rather than relying on follow-up links. By booking the appointment immediately, he avoids the risk of clients postponing or forgetting to schedule the meeting.

What does Pavle do to increase the likelihood of a client showing up to a scheduled meeting?

Pavle uses multiple follow-up strategies, such as texting intriguing messages about the competitor research he has done, confirming the appointment a few hours before, and making sure the client receives the Zoom link. He also offers personal calls to reinforce the meeting.

How does Pavle frame the value of the sales meeting to potential clients?

Pavle positions the meeting as highly valuable by offering to analyze the client's competitors and provide insights into their market. Even if the client doesn't move forward with the service, they'll walk away with valuable information.

What is the role of the database reactivation campaign in Pavle's strategy?

The database reactivation campaign is used to bring in new business by reaching out to a company's past clients to book appointments. It's a key part of his strategy to demonstrate value upfront and help businesses get more leads without any upfront commitment.