RMRB 938 - Building a YouTube Business Making $8K per Month in the Technology Niche

Summary

This podcast episode from Real Money Real Business features an entrepreneur who shares his journey of running and selling online businesses. He started with an Instagram theme page business, sold it, and later built a successful YouTube channel focusing on SEO-driven traffic. The entrepreneur explains how he grew his business to over 100 million views and substantial revenue. He discusses the ease of managing the business, its steady income, potential growth strategies, and why he's selling it to pursue new projects. The episode provides insights for potential buyers and aspiring business owners.

Takeaways

• 📈 The podcast focuses on entrepreneurs who sell their online businesses on Empire Flippers Marketplace.
• 👨‍💼 The guest has been running online businesses for over eight years, starting with an Instagram theme page business at age 16, which he sold in 2020.
• 📹 The guest’s current business, started in late 2019, is based on YouTube SEO, which has generated over 100 million views and significant revenue.
• 🛑 The guest emphasizes that YouTube SEO traffic is more predictable and stable compared to relying on YouTube's recommendations.
• 💵 The business is being sold because the owner has lost interest after five years and wants to focus on new ventures.
• 📝 Maintaining the business requires minimal effort, mainly overseeing analytics or suggesting video topics, and can be outsourced.
• 🚀 Growth involves producing more content focused on emerging trends and new markets, which can lead to more views and revenue.
• ⚠️ The biggest risk in this business is not following YouTube’s guidelines, which could result in the channel being deleted.
• 📞 The seller is offering 60 days of support, including emails, texts, and video calls, to help the buyer transition.
• 💡 The business is attractive due to its simplicity, predictability, and high profit margins, making it an ideal choice for potential buyers.

Q & A

What is the purpose of the Real Money Real Business podcast?

The podcast provides insights from entrepreneurs who have sold their businesses on the Empire Flippers Marketplace, aiming to help listeners learn how to make their own businesses profitable and navigate challenges in online business.

What type of business did the interviewee start in 2016?

The interviewee started an Instagram theme page business, where they reposted content from others while giving credit. This business grew to over a million followers before being sold in 2020.

How did the interviewee shift focus to YouTube, and what was the business model?

In 2019, the interviewee began focusing on YouTube, leveraging SEO to drive traffic rather than relying on YouTube’s recommendations. This strategy was more predictable and led to the creation of a channel that has now garnered over 100 million views.

Why is the interviewee selling their business after five years?

The interviewee finds the business boring and has lost passion for it after running it for five years. They want to focus on other, more interesting projects and prefer getting cash up front rather than waiting for the business to generate future revenue.

What are the two main phases of work involved in maintaining and growing this business?

The two main phases are the growth phase, where the owner provides video topics to the content team and uploads new videos to generate more revenue, and the maintaining phase, where the owner simply monitors analytics without actively uploading new content.

What is the key to growing the YouTube channel according to the interviewee?

The key is to produce content on emerging topics, such as new social media features or AI software. By being one of the first to address these trending topics, the videos will rank high on YouTube and generate long-term traffic.

What is the biggest risk associated with this business?

The biggest risk is violating YouTube’s guidelines, which could result in strikes or the channel being deleted. Understanding and adhering to these rules is crucial to avoid penalties.

What kind of support is the interviewee willing to offer to the buyer after the sale?

The interviewee is willing to provide 60 days of support, including onboarding calls, text, email, or video calls. They are also open to offering help after that period if needed.

Is the interviewee open to an earnout agreement?

While not preferred, the interviewee is open to discussing an earnout agreement if the initial payment is acceptable. However, they would prefer to receive an upfront cash payment.

Why does the interviewee believe their business is worth buying?

The interviewee believes the business is easy to manage and grow, has a proven concept, and provides steady, predictable revenue through SEO-driven traffic. The simplicity of the business model, high profit margins, and lack of complex operations make it an attractive purchase.