10x Your Commercial Roofing Sales w Digital Door Knocking

Summary

Cody Klein, former owner of Jag Roofing and Sheet Metal, introduces Digital Knocker, a system designed to help roofing companies generate more leads and close deals without relying on costly ads or SEO. In this video, Cody explains the process of 'digital door knocking,' which uses LinkedIn and Facebook to target and engage potential clients or team members, creating opportunities through structured yet genuine conversations. He outlines a method that can quickly increase meetings and appointments, scale a sales team, and grow businesses more effectively in the roofing industry.

Takeaways

• 🚪 Cody Klein, former owner of Jag Roofing, is now leading a program called Digital Knocker, which focuses on increasing opportunities and closed deals without traditional advertising.
• 🎯 The training introduces a method called digital door knocking, designed to help businesses generate more leads and opportunities without using paid ads or SEO.
• 📈 Cody claims the system can help businesses book 15-20 additional meetings or appointments within 30 days using a digital prospecting model.
• 🔧 Digital door knocking is especially helpful for roofing companies or business owners looking to scale or refine their lead generation process.
• 🏠 The method applies principles of traditional door knocking and canvassing but adapts them for a digital environment using platforms like LinkedIn and Facebook.
• 💻 By using specialized tools, users can automate parts of the process, such as identifying and importing potential leads from LinkedIn, streamlining prospecting efforts.
• 💡 The approach focuses on genuine, structured conversations with potential clients, helping businesses increase appointment bookings without relying on expensive sales teams or ad budgets.
• 📊 Results of the process have improved over time, with conversion rates doubling in 2023 compared to 2022, demonstrating that the system becomes more efficient with practice.
• 👥 The program also teaches how to recruit and onboard a team of digital door knockers, enabling businesses to scale lead generation with remote teams.
• 🌐 In addition to lead generation, the digital door knocking method can be used for other purposes like recruiting sales reps or technicians, allowing businesses to target specific demographics effectively.

Q & A

What is the main goal of the video?

The main goal of the video is to introduce the concept of 'digital door knocking' and demonstrate how it can help roofing companies generate more opportunities, book appointments, and close more deals without relying on traditional methods like ads or SEO.

What does Cody Klein mean by 'digital door knocking'?

'Digital door knocking' refers to the process of prospecting and connecting with potential clients online, using platforms like LinkedIn and Facebook. It is designed to replace traditional door-to-door sales or paid advertising by leveraging digital tools to reach decision-makers in target markets.

Who is the target audience for this training?

The target audience is roofing company owners and sales professionals who want to increase their lead flow and book more appointments, whether they are just starting out, looking to grow a team, or already running a successful operation.

What problem is Cody addressing with his digital door knocking method?

Cody addresses the common challenges of generating leads through expensive ads, slow SEO results, and the inefficiencies of traditional door-to-door canvassing. His method offers an alternative by using digital tools to prospect and book meetings efficiently.

How does Cody's method differ from traditional digital marketing methods?

Cody's method differs by not relying on paid ads or SEO. Instead, it focuses on targeted outreach through social media platforms like LinkedIn and Facebook, where users can directly engage with decision-makers and book appointments without upfront ad spending.

What tools are used in the digital door knocking process?

The process uses tools integrated with LinkedIn that help automate prospecting, such as auto-scrolling and importing profiles into a CRM-like pipeline, where users can engage, follow up, and book appointments with potential clients.

What are the steps in Cody's digital door knocking process?

The steps include: 1) Identifying target 'ponds' or groups of potential clients, 2) Connecting with them on LinkedIn or Facebook, 3) Engaging with them through structured but genuine conversations, 4) Booking appointments, and 5) Closing sales for roofing services.

How does Cody suggest scaling this process for roofing businesses?

Cody suggests that businesses can scale this process by hiring and training a remote team of 'digital door knockers' who can perform the same steps, allowing the business to expand lead generation without needing large in-house sales teams.

What kind of results has Cody seen from implementing this process?

Cody mentions that in 2022, they booked 235 opportunities using the digital door knocking process. By April 2023, they had nearly surpassed that number in just four months, showing an improvement in both lead generation and conversion rates.

Can digital door knocking be used for purposes other than lead generation?

Yes, Cody explains that this method can also be used for recruiting employees, such as sales reps or roof technicians, by targeting specific demographics or industries, making it a versatile tool for business growth.