What is Ubiquiti UniFi - Enabling Value-Driven IT Management for Enterprises

Summary

Craig Yella, Head of Strategic Partnerships at Ubiquiti, discusses the company's journey and future plans. Ubiquiti, known for its UniFi product line, focuses on scalable Wi-Fi management and high-quality hardware at reasonable prices. They emphasize a customer-centric approach, avoiding licensing fees and offering flexible cloud options. Yella highlights new Wi-Fi 7 products, the Enterprise Fortress Gateway, and a comprehensive strategy for 2024, including AI integration and enhanced support services.

Takeaways

• 🚀 **Ubiquiti's Tech Field Day**: Craig Yella, Head of Strategic Partnerships at Ubiquiti, kicks off the tech field day with an exciting agenda.
• 📡 **UniFi Product Line**: UniFi is Ubiquiti's flagship product line, starting with Wi-Fi and expanding into comprehensive networking solutions.
• 🌐 **WISP Market Roots**: Ubiquiti originated in the Wireless ISP market, with a focus on long-range point-to-point connectivity.
• 🔄 **Evolution to Wi-Fi**: The company transitioned from WISP to Wi-Fi, aiming to simplify the management of Wi-Fi access points with a centralized platform.
• 💡 **Value Concept**: Ubiquiti's value proposition includes hardware quality, customer-centric business models, and software innovation.
• 🛡️ **Cloud Services**: Ubiquiti offers cloud services without tying devices to licensing servers, providing flexibility and avoiding ongoing fees.
• 🔋 **Wi-Fi 7 Technology**: Ubiquiti has released Wi-Fi 7 products, aiming to future-proof networks and enhance user experience.
• 🏢 **Enterprise Strategy**: The company is focusing on the enterprise market with a holistic approach involving hardware, software, and support.
• 🔧 **Professional Services**: Ubiquiti is investing in professional services, including pre-sales support and white glove service for enterprise deployments.
• 🌟 **New Product Announcements**: Craig announces new products like the U7 Pro Max access point and the Enterprise Fortress Gateway, emphasizing high performance and scalability.

Q & A

What is the main focus of Ubiquiti's UniFi product line?

UniFi is Ubiquiti's flagship product line focused on networking solutions, including scalable Wi-Fi access point management, switching, gateways, and extending to camera security and door access.

How does Ubiquiti's UniFi differ from traditional networking solutions?

UniFi offers a streamlined management experience through a central platform, aiming to be accessible and intuitive for users while also providing advanced tools for experienced administrators.

What is the Wi-Fi 7 technology that Ubiquiti has been working on?

Wi-Fi 7 is the next generation of Wi-Fi technology that Ubiquiti has been developing, with their U7 Pro access point being one of the first to market with this technology. It aims to future-proof networks and improve user experience.

What is the significance of the U7 Pro Max access point mentioned in the script?

The U7 Pro Max access point is significant because it offers more spatial streams on the 5 GHz radio and includes a scanning radio for 2.4/5/6 GHz, which will empower upcoming software features and help administrators with channelization.

How does Ubiquiti approach the concept of value for their customers?

Ubiquiti believes in delivering multiple layers of value, including hardware quality, a customer-centric business model, and software innovation that is accessible and intuitive.

What is Ubiquiti's stance on cloud services in relation to their products?

Ubiquiti offers cloud services but does not tie devices to their own licensing server. They allow full flexibility on how customers run the UniFi software, including the option to host it on their own hardware or have Ubiquiti host it.

What is the Enterprise Fortress Gateway and what are its key features?

The Enterprise Fortress Gateway is an upcoming Ubiquiti product designed for high-density deployments, featuring over 5,000 simultaneous clients, 12 Gbps throughput with security features enabled, and full redundancy.

How does Ubiquiti's software strategy align with their Enterprise strategy?

Ubiquiti's software strategy focuses on an approachable user experience, actionable analytics, and augmented workflows with APIs and integrations to fit into enterprises' distinct workflows.

What is the UniFi Design Center and how does it assist customers?

The UniFi Design Center is a service that helps customers with the planning and deployment of their UniFi networks, providing expert pre-sales support and white-glove service.

What is the significance of Ubiquiti's 24-hour coverage for post-sales support?

Ubiquiti's 24-hour coverage signifies their commitment to providing prompt post-sales support with phone numbers to call, serving from three global offices, and ensuring a high priority service for customers.