7 Must-Know LinkedIn Tips That Get You Noticed

Summary

In this video, the speaker, an experienced LinkedIn user, shares valuable insights on optimizing one's LinkedIn profile for job seekers. They discuss the importance of a strong first impression through the profile's 'billboard' elements like the headline and cover photo. The speaker emphasizes the significance of a well-crafted summary, the benefits of a vanity URL, and the impact of endorsed skills on visibility. Additionally, they highlight the importance of dynamic content, such as posts and comments, and provide tips on how to effectively track and engage with potential employers and networking opportunities on the platform.

Takeaways

• 😀 LinkedIn is a powerful tool for job seekers and professionals, with the potential to be more effective than traditional job application methods.
• 📈 Having a strong LinkedIn profile can increase your visibility to recruiters and potential employers, with 8% of jobs found through LinkedIn contacts.
• 🎯 The Applicant Tracking System (ATS) has a low success rate, with only about 3% of candidates being noticed when applying through this method.
• 🏛️ First impressions on LinkedIn are crucial; your profile picture, headline, and cover photo act as your 'billboard' and should be optimized.
• 📝 The summary section of your LinkedIn profile is key to expressing your personal brand and should be written in a way that captures attention.
• 🔍 Including keywords in your LinkedIn profile can help with searchability, both on LinkedIn and by search engines like Google.
• 🔗 A LinkedIn vanity URL improves the professionalism of your profile and makes it easier for others to find and share your profile.
• 💼 Endorsements for your skills on LinkedIn can boost your credibility and visibility to recruiters searching for specific skill sets.
• 🌟 Utilize the 'Featured' section of your profile to showcase your work, achievements, and thought leadership.
• 🔄 Regularly engage with your network on LinkedIn by following, liking, and commenting on posts to increase your visibility and stay top of mind.
• 🔍 Set up custom search filters and follow lists on LinkedIn to monitor job postings and industry news relevant to your job search.

Q & A

How long has the speaker been using LinkedIn?

The speaker has been using LinkedIn for over 20 years.

What was the speaker's initial professional use of LinkedIn?

Initially, the speaker used LinkedIn as a corporate professional and an executive recruiter.

What is one of the key mistakes people make on LinkedIn according to the speaker?

One key mistake is not optimizing their LinkedIn profile to get noticed by employers or recruiters.

What is the significance of having a good LinkedIn profile according to the speaker?

Having a good LinkedIn profile increases the chances of being found by recruiters or potential hiring officials, with 8% of people being contacted for a job through LinkedIn.

What is the term used by the speaker for the Applicant Tracking System (ATS)?

The speaker refers to the Applicant Tracking System (ATS) as the 'applicant trashing system'.

What percentage of candidates are typically hired through the ATS according to the data provided?

Approximately 3% of candidates are hired through the ATS.

What is the 'triangle' concept the speaker introduces for effective LinkedIn usage?

The 'triangle' concept refers to a three-pronged approach consisting of static information (profile setup), dynamic information (active engagement), and tracking mechanisms to monitor relevant information.

Why is the 'billboard' important on LinkedIn according to the speaker?

The 'billboard', which includes the profile picture, headline, and cover photo, is crucial as it makes the first impression on anyone viewing the profile.

What is the significance of the LinkedIn summary according to the speaker?

The LinkedIn summary is important because it allows individuals to control the narrative about themselves and showcase their personality, with 85% of people reading the first line and 32% reading the entire summary.

What is a 'vanity URL' on LinkedIn and why is it recommended?

A 'vanity URL' is a custom URL for a LinkedIn profile that makes it look more professional and is favored by search engines. It is recommended because it enhances the profile's appearance and SEO.

How does the speaker suggest using the 'features' section on LinkedIn?

The speaker suggests using the 'features' section to showcase work, achievements, and publications, which can also serve as keywords and be shared or circulated on the platform.

What are some bonus tips the speaker provides for enhancing LinkedIn profile visibility?

Bonus tips include following people you reach out to, setting up search filters to monitor job postings and company updates, and actively engaging with the platform's features.

Outlines

00:00

🔍 LinkedIn Usage Insights

The speaker shares their extensive experience with LinkedIn, starting from its early days in 2003. They highlight their professional journey using the platform as a corporate professional, executive recruiter, and career coach. The speaker emphasizes the common mistakes people make on LinkedIn and how it affects their visibility to employers. They introduce the concept of providing five tips to effectively use LinkedIn, including bonus tips. The importance of networking on LinkedIn for job seekers is underscored, along with the revelation that 8% of job candidates were found through LinkedIn, contrasting with only a 3% chance of being noticed through traditional ATS systems.

05:06

🎯 Maximizing LinkedIn Profile Impact

The speaker focuses on the critical aspects of a LinkedIn profile, likening it to a billboard that makes a first impression. They stress the importance of a professional profile picture, a compelling headline, and a thematic cover photo. The speaker advocates for a dynamic approach to LinkedIn usage, including regular engagement through posts and comments to demonstrate activity. They also introduce the concept of a 'tracking mechanism' to manage the information flow on the platform and prepare to delve into their own profile as an example.

10:10

📈 Prioritizing Profile Summary

The speaker discusses the significance of the LinkedIn profile summary, supported by statistics from a survey conducted by career coach Sarah Johnston. They note that 85% of viewers read the first line of a summary, and over half appreciate fun facts. The speaker encourages job seekers to craft a compelling narrative in their summary, use first-person writing, and include keywords to enhance visibility. They also mention the importance of having a LinkedIn vanity URL for better personal branding and search engine optimization.

15:12

🛠️ Enhancing Profile with Skills and Features

The speaker advises on the importance of listing relevant skills on LinkedIn and obtaining endorsements to boost searchability. They also highlight the 'features' section of a profile, encouraging users to showcase their work, achievements, and contributions. The speaker dispels the myth that one must have high-profile accomplishments to fill this section, arguing that any professional work or ideas are valuable and should be highlighted.

20:14

🔄 Dynamic Engagement and Tracking

The speaker wraps up with dynamic engagement strategies, such as following connections and monitoring industry-related posts. They provide a step-by-step guide on setting up search filters to track job postings and company updates. The session aims to equip users with actionable tips to enhance their LinkedIn presence, improve their chances of being noticed by recruiters, and ultimately, advance their careers.

Keywords

💡LinkedIn

LinkedIn is a professional networking platform where users can connect with other professionals, share work experiences, and seek job opportunities. In the video, LinkedIn is the central theme as the speaker discusses how to effectively use the platform to build one's professional brand and get noticed by employers and recruiters.

💡Executive Recruiter

An executive recruiter is a professional who specializes in recruiting senior-level executives for companies. The speaker mentions being an executive recruiter and using LinkedIn to identify job candidates, highlighting the role's reliance on such platforms for talent acquisition.

💡Brand Building

Brand building on LinkedIn refers to the process of creating and maintaining a professional image that showcases one's skills, experiences, and values to potential employers or clients. The speaker emphasizes the importance of using LinkedIn for brand building, advising viewers on how to present themselves effectively.

💡Headline

On LinkedIn, the headline is the short description that appears below a user's name and is crucial for making a first impression. The speaker stresses the importance of crafting a compelling headline that quickly communicates a user's professional value.

💡Cover Photo

The cover photo on LinkedIn is the large banner image that appears at the top of a user's profile. It is mentioned as part of the 'billboard' elements that make a first impression, with the speaker suggesting it should be thematic and representative of the user's professional persona.

💡Vanity URL

A vanity URL is a user-friendly and brandable web address. In the context of LinkedIn, it refers to a custom URL for a profile, making it easier to share and look professional. The speaker advises setting up a vanity URL to enhance one's online presence.

💡Skills Endorsement

Skills endorsements on LinkedIn occur when other users validate a skill listed on a profile. The speaker points out the importance of getting skills endorsed to increase credibility and visibility in searches on the platform.

💡Featured Section

The featured section on LinkedIn allows users to showcase accomplishments like publications, patents, or courses. The speaker encourages filling out this section to provide more context about one's professional achievements and to include more keywords.

💡Applicant Tracking System (ATS)

An Applicant Tracking System is a software that organizations use to manage and filter job applications. The speaker contrasts the effectiveness of being found on LinkedIn versus getting noticed through an ATS, highlighting the higher probability of visibility on LinkedIn.

💡Networking

Networking on LinkedIn involves connecting with other professionals, engaging with their content, and building relationships. The speaker discusses the importance of networking as a job search strategy, suggesting following and engaging with potential employers or recruiters.

💡Content Engagement

Content engagement refers to the interaction with posts or articles on LinkedIn, such as liking, commenting, or sharing. The speaker mentions that active engagement signals to the platform and the network that a user is an active participant, which can enhance visibility.

Highlights

The speaker has been using LinkedIn for over 20 years and shares insights from their experience.

Used LinkedIn as an executive recruiter to identify job candidates.

Offers five tips on using LinkedIn effectively for personal branding and getting noticed by employers.

Emphasizes the importance of networking on LinkedIn for job seekers.

Shares a statistic that 8% of people found their job through LinkedIn without actively searching.

Contrasts the 8% success rate on LinkedIn to a 3% chance of being seen through ATS.

Introduces the concept of the 'LinkedIn triangle' for effective profile setup.

Details the importance of the profile's static information like the headline and cover photo.

Advises on the use of dynamic information or activity to show engagement on the platform.

Talks about the tracking mechanism for keeping updated with industry trends and connections.

Stresses the importance of the 'billboard' - headline, cover photo, and profile picture.

Suggests that the LinkedIn summary should be written in a way that it controls the narrative.

Mentions the value of a LinkedIn vanity URL for better profile discoverability.

Discusses the significance of skills and getting them endorsed on LinkedIn.

Recommends using the 'features' section to showcase personal work and achievements.

Advocates following up messages with the 'follow' feature to monitor connections' activities.

Provides a strategy for setting up job-related searches and monitoring them for updates.

Encourages participation in LinkedIn's features like writing articles to increase visibility.

Announces upcoming LinkedIn Workshops for deeper insights into effective platform usage.

Transcripts

I want to talk about LinkedIn I have been using  LinkedIn for over 20 years I was an early adopter  

in 2003 when I was a corporate professional  and I used it as a corporate professional as  

an executive recruiter when I opened up milewalk in  2004 I've been using it heavily as an executive  

recruiter to identify job candidates and as  a career coach over the last decade I've also  

been helping people on how to use the platform to  better build their brand and get noticed by employers  

and I see people making tons of mistakes  as far as how they're using the the platform as  

well as they're wondering why they're not getting  noticed and so one of the things we're going to do  

today is I'm going to give you five tips on how to  use the platform effectively I've got a couple of  

bonus tips in there so I want to I want to just  give you an idea of some of the key features  

that you've got to get right now one other  thing that I want you to know about why this is  

so important I know that a lot of you that are  here with me right now are job searching and  

it's important for you to be building your network  so that that people can help you either introduce  

you to New Opportunities or maybe you want to  get noticed by recruiters or potential hiring  

officials and and I know that that's important  but one of the things that you might not know is  

over over those years as an executive recruiter  from let's say 2005 uh up until probably about  

2019 we had in interviewed mile walk my executive  Search fir had interviewed a lot of job candidates  

whether we talked to them for 20 minutes or  whether we we presented them to our clients  

and every single person that we talked to and  we had gathered more than 12,000 data points we  

probably had closer to nearly 16,000 data points  but of the 12,000 data points we would we would  

ask individuals how did you find your most recent  job how did you find your previous job and your  

previous job not not what made you change jobs but  how did you find that job what was the medium by  

which you were you were able to get that job and  1,000 of the 12,000 so 8% said I was contacted by  

somebody on LinkedIn that's whether I was looking  or not and they they ultimately I got engaged with  

them and they gave me a job so 8% of people  minding their own business were contacted by  

some someone who gave them a job now I've given  you statistics about the ATS what I call the  

applicant trashing system where we've run surveys  over that 15-year stretch between ' 05 and and and  

19 where we would survey thousands of hiring  officials people in HR as well as recruiters  

and we would ask them about a number of different  things related to the people they recruited how  

many candidates they interviewed and so on and  one of the things we asked them was how many of  

their individuals they hired came through their  career portal the ATS which I call the applicant  

trashing system other people call it the applicant  tracking system I but the but the round number the  

statistic was we view about 3% of the candidates  that basically put their put their information  

into the system so you've got a 3% chance of being  seen that's not hired being seen if you're putting  

your resume into the applicant tracking system and  I I would tell you you've got about an 8% chance  

of being found uh by minding your own business and  doing nothing if you have a good LinkedIn profile  

and brand setup okay do you understand that is a  that is an absolute gut punch right there because  

when you think about those odds how many more  times do you have getting noticed on LinkedIn  

than than all that hard work that you're doing  spending all that time trying to to put your  

resume and your cover letters and your information  and your work history and your salary expectations  

and all of that information into an employer's  uh corporate portal so I just I want you to  

understand the level of importance of having a  good LinkedIn profile now one of the things that  

I would say this is part zero is I have what I  call the triangle I just called it a triangle  

you could call it you know Andy's three-pronged  attempt but I don't hear a lot actually I don't I  

haven't heard anybody talk about LinkedIn in this  manner they they there's a lot of good LinkedIn  

instruction out there and there are a lot of good  career coaches and Linkedin coaches who talk about  

how to use the platform so I'm not saying that  but I'm I'm trying to give you different ways to  

have it register with you of what I think is the  right formula to be successful on LinkedIn and  

I look at it as a three-pronged approach there's  static information that's things like your profile  

and I'll talk about those in a few minutes but  basically you set the stuff up once you set it up  

once you I got a head shot from I don't know when  you could tell it it has a little less gray hair  

in it but you know what I mean you put the picture  up maybe you put your headline up you fill in your  

your your companies and your roles but you're not  you're not tinkering with that a lot right it's  

fairly static then you've got Dynamic information  or dynamic activity stuff that does change maybe  

you're posting maybe you're writing articles  maybe you're commenting on people's activity  

right Dynamic so you're using the system to let  the system know I'm an active engager of this  

I'm responding I'm contributing maybe some of you  are top voices I'm not a top voice because I don't  

take any time to comment on The Daily inquiry  I get from LinkedIn that says would you please  

comment on this so I just don't have the time but  some of you do I love it if you want to get to be  

a top voice fantastic do that and then there's a  tracking mechanism so how do I use the tool to set  

it up so that so that I'm being fed information  and I can actually have the information that I  

want to to see now one of the things that we're  going to do today is I'm actually going to pull up  

my LinkedIn profile and I'm going to talk with you  about how I would how I would use the platform but  

there's key things that I want to drive home as  they relate to the static portion of what I think  

is an effective way for you to set up your profile  to give yourself an opportunity to be found by the  

people you would like to be found right that you  would you would like to find you and I'm going  

to give you some bonuses on the on the tracking  that's what we're going to talk about today so  

tip number one and some of this I'm not I'm not  expecting to blow you away today I want to bring  

some things to the Forefront of your mind and talk  philosophically about why I want you to do this  

okay first thing is your dang billboard people  dang billboard what's the billboard what's your  

1 second test when somebody is trying to find you  on LinkedIn what do they see they see your head uh  

your headline they see your cover photo and they  see your face right and so I'm telling you that  

while you think well I'm just not going to put  a lot of effort into doing this and I'm going to  

leave a blank photo as my cover and I don't really  care about what the picture looks like and is the  

headline really important I'm telling you that  this is your chance to make a first impression  

and let's just say sake of argument that none  of this stuff which this is not true but none  

of this stuff matters to you being found if  somebody clicks on your profile what do you  

want them to see I had to obsess over my book  cover because people judge a book by its cover  

I'm sorry that's life right they do yeah I'd  love for you to flip open the zebra code and  

start reading the first few pages but you just  don't have that kind of time and even if you did  

you'd already drawn a conclusion from the cover  right who's tracking with me do you understand  

that this thing here the face the smiley face  you do not need a professional head shot you  

do not you need a selfie I don't care if you go  like this snap just be looking at the camera let  

them see your face let them see your face if  you want to have a background that's fine if  

you don't want to have a background that's  fine dark shaded I think mine's gray yours  

could be white it doesn't really matter but I  think that you need to be looking straight at  

the camera so they can identify you say hey hello  it's me welcome to my page welcome to my profile  

you are going to love meeting me kind of thing  and people will draw conclusions and remember  

those that are searching on LinkedIn they have a  scroll down of little faces right that's what they  

see and they see your headline in a search in a  search retrieval so this this is it really does  

matter and it it it does make a great impression  if you have a shot that is of your face where they  

can see it don't be wearing sunglasses don't be  hiding behind your dog's face that kind of stuff  

the billboard back here this part the cover photo  I think it's helpful to have something thematic  

and it's okay if you don't but have something and  if you're going to say well Andy I don't I just  

want to have something generic then have something  that goes with the color of your skin or your eyes  

or your hair or something that just makes you look  better and then the and then the third thing is  

the headline this does really matter it it should  it should give them an idea of who you are and  

what value you contribute and yes I would think  about keywords uh what what would be people be  

searching for now if you go to my LinkedIn profile  and it says I help make this world a better place  

one career at a time that's because that's what  I do and it's okay I'm a business owner and I'm  

not obsessed with people finding me on LinkedIn  that isn't what makes me sales it isn't what lets  

me help you build a great career but for you  as a job Seeker who wants to be found I want  

you to give yourself every advantage that you  can so that's number one okay that's that's the  

first thing number two I would like to thank my  career coach friend Sarah Johnston if you do not  

know her you should she is a LinkedIn Queen among  other things and she's an executive resume writer  

I think she coaches on interview uh interview  coaching as well I just love her and um and and  

she actually even endorsed the H high or the zebra  code book I gave her an advanced copy she was nice  

enough to review it give me her feedback give  me a quote so I'm forever grateful for her but  

she is a fantastic coach and one of the things  I love about her newsletter if you're not on it  

I would subscribe it's uh briefcase coach.com I  think is her URL she's easy to find she probably  

got like a million followers on LinkedIn uh she I  love her newsletter every week or so I think it's  

about every other Wednesday or something like that  she puts out a newsletter and one of the things I  

love about her newsletter is there I can always  count on there's some data in there and one of  

the things that she did back in January or let's  call it maybe toward the end of the year where she  

end end of 2023 into 2024 is she did a LinkedIn  survey and there was about 5,000 respondents and  

I'm going to give you some stats that I lifted  from her newsletter from that from uh the data  

that she curated and one of the things she said  about summaries LinkedIn about summaries is that  

85% of people read the first line uh 32% so let's  call it a third actually read the whole summary  

and 56% so over over half liked reading about fun  facts in the profile now those of you that go to  

the Andy School of resume writing and those  of you that go to the Andy School of LinkedIn  

workshopping you know that I want you to put your  high value uh ads up in the summary I want you to  

you get a chance to control The Narrative of what  what people are reading in your LinkedIn profile  

the the corporations that you worked for and the  jobs that you held there's somewhat you have some  

limitations because you worked for who you worked  for and you did what you did and you contributed  

the value that you can contributed and I want you  to put that in the experience section but in the  

summary section not only do you have a chance to  control the story about you get people to read  

and understand you in manner you want them to not  their interpretation but spoon feed them much like  

I say to you about the career profile which is at  the top of the resume but the other thing is this  

gives you a chance to show some personality she  said 56% like the fun facts I like fun facts when  

I read that right you always hear me say well  don't put hobbies and this other stuff on your  

resume well the LinkedIn about summary you can  toss some of that in there right so have some fun  

with this I believe she also said I don't have  the actually hang on I might even have it no I  

don't have it in front of me but I think something  like over 85 or maybe not um 80 some OD percent  

liked reading it in first person so mine is not  in first person because I want it to be found by  

Mr Google that's another thing about the summary  uh Google likes your LinkedIn summary it actually  

does I've tested this on mine and others so so  think about the keyword you're putting in think  

about the story you're telling this is some place  for you to actually spend some time I'd probably  

spend the most time in the summary section of my  LinkedIn profile getting it just right okay so  

that's number two we'll give Sarah a shout out go  follow her and if you do say Andy lasita told me  

you're the bom okay next thing don't make me  start singing the Carly Simon song You're So  

Vain who show a hands it's okay because this is  a safe place does not have a LinkedIn vanity URL  

do you know what I'm talking about when I say  vanity URL let's take a pee this is Andy's page  

hopefully Andy I I try to get rid of all the  pops and the bells you can see my face you can  

see my headline right I got in there career and  Leadership coach I verified myself so you know  

I'm not a nut the zebra code is what we're  pushing right now cuz it's awesome and you  

should have a copy but over here up in the right  was that say Andrew laita are you Jane Doe right  

are you Jane uh Suzy doe or something like that  I would give yourself a vanity URL because number  

one it looks better number two the search Google  will like it better right anybody who's Googling  

you this this URL comes up way at the top when you  Google me all right now I understand that some of  

you might have similar names to other people but  it just simply looks better and I know a lot of  

you like to put your LinkedIn URL in your resume  that's cool I'm good with that right that's no no  

problem it just looks better uh when you have  a when you have a vanity URL and the and it's  

just simple you just go up you click the little  icon this pops up and you're able to and you're  

able to edit that so I just want you to again it's  it's showing that you care about what's inside the  

profile and the way in which you're presenting  yourself when somebody actually finds you so  

make it make it pry all right next thing skills  now the skills you you have an opportunity to put  

like 50 skills in your profile you probably know  this but you can pick a handful and put them up at  

the top so when you want to when you want to pick  out skills now mine's a little different because  

I provide services but up at the top in the about  section there's top skills you see this probably  

you see this right here right uh Executive  coaching leadership coaching virtual Mentor  

publish offer and so on I put up what I wanted  people to see immediately when they when they  

get to my profile you might have different ones  which call out the skills of where you're what  

you're a subject matter expert of but the most  important thing to know about when you when you  

get these skills is that they need to be endorsed  I think they need to be endorsed by a minimum by a  

minimum of five people for them to truly to truly  uh count in the search and once you're endorsed  

by a by a handful of people for a particular  skill it will count when somebody is searching  

for those skills on LinkedIn when they're using  linkedin's search features so just make sure  

that you're you're doing that number four number  five is I would also say kind of that as seen in  

you know you see how people say a lot of as seen  in Wall Street Journal as seen in Forbes blah blah  

blah well you can have your own as seen in in the  features section do not blow this off and the one  

big mistake that I see people making because I get  this comment a lot is well Andy uh I don't really  

have anything that I'm that I'm featured in or  anything that I've done and that I'm going to say  

I'm going to call BS on that because all of you  have created created valuable things in your life  

are you a project manager do you have a project  management methodology that you have curated  

massaged used to run do you have a a standard  90-day plan that you do to start up a sales  

team anything that you've created anywhere that  you've been cited any article that you've written  

on LinkedIn go write one write mine uh let's see  I want to uh you know I was in a couple of those  

link L uh programs the career talks Andrew Seaman  and I uh did a did a couple together U where I  

was a you know I was I was his guest I have a  newsletter you all can have a LinkedIn newsletter  

you can pop it up there I have a website if you're  a freelancer maybe you have a website I already  

mentioned I have a zebra code book club you can  click this and learn more about it kind of thing  

but you could have anything and and don't worry  about well is somebody going to steal my work  

sanitize it who cares they're not you I could give  other career coaches the blueprint for actually  

running a successful career coaching business  but that's not going to make any difference they  

still actually have to execute it so what you're  it's more important for you to Showcase what you  

know but it's another opportunity for you to put  keywords in it's a it's an ability for you to say  

this is my work look how awesome this is look how  generous I am I believe in abundance here again  

the abundance thing we're talking more about this  tomorrow but do not blow this off Max it out take  

advantage this matters not to mention the featured  stuff can be circulated on LinkedIn you could  

forward that you could share it you could when you  create a long form post it's going to go on your  

profile it's going to stay on your newsletter of  which all of you can do right and it gives you a  

chance to circulate something all right wait those  are five and I know I promised five but you know I  

have nine semesters of higher math an electrical  engineering undergraduate student I earned my my  

bachelor's in that and I still don't know how to  count right because I got some more tips there's  

a few things I want to show you so those five that  I just called out which were really more like 10  

uh they those are key static elements now now we  don't I didn't go through the rest of the profile  

and there's a lot more to it but to me those are  those are five that are going to give you a really  

good bang for the buck so if you are if if you are  enjoying this make sure to click the like button  

make sure you subscribe let's go into the bonus  round okay so number one for those of you that  

go to the Andy School of job search challenging  where you're targeting bosses and you're targeting  

companies and you're targeting recruiters and  teammates and HR people and all kinds of folks  

who can actually give you a job not like the A ATS  not like the applicant trashing system one of the  

things that I I want to know is and and and go  you can go in the chat and give me the high sign  

or whatever are you following everybody you reach  out to the follow feature is your best friend what  

do I mean Andy you tell me to send three messages  a day to people emailing bosses emailing teammates  

emailing your connections trying to trying to get  somebody to connect with who can get you into a  

role I want you to do that but every single time  you send a message you should go over to LinkedIn  

and click the follow button on their profile  to see what they're doing what they're sharing  

so that you can monitor them so that's that's one  tip and that will that will put their their posts  

in your feed and if they're active you're going  to find out a lot of information about them and  

what they're doing now one other little bonus tip  I want to give you which I think is pretty sweet  

I saved this this one for last is I want you  to deliberately monitor stuff so what a lot of  

do is you search for jobs and you you do all  this stuff that is is agonizing and so one of the  

things that I want to show you is just a and this  is just an example but you can you can do this to  

your heart's content but you're going to set these  searches up once and you're going to let them run  

so I want you to let's let's say you're you're  you're you're job searching right you go to the  

search bar you hit the search bar up up pops up  Pops this array of stuff I want you to go to posts  

click posts what are you looking for I'm looking  for jobs I'm looking for let's just take the past  

week I'm looking for jobs posts about jobs who do  I want to find well what companies am I following  

are you following Apple I don't know do you want  to go work for Apple do you want to go work for

Google let's just take those show me the results  and then what happens is you're going to get posts  

of people who are talking about jobs and companies  that you want to work for and then what you can do  

is look for okay so Stephanie Ang is hiring okay  great hey there I'm on the lookout for all right  

somebody's looking for work you want to find  people who what are hiring are alerting you  

about hiring are alerting you about jobs just  took a new job and so on what you can do is  

you can build your own company follow list with  simple Search terms on on LinkedIn and you can  

just let this run and come here and just refresh  it so that's another one where you you should be  

setting up the monitoring aspects of what you're  doing so when going back to the triangle here  

going back to the triangle there's the static  information that we talked about kind of those  

there's a lot more that I'm going to that I'm  going to be teaching in my LinkedIn Workshop but  

to give you a taste that's the kind of stuff that  you should be thinking about there's the dynamic  

stuff which we didn't really get into how you  post how you comment how you do all those other  

things create articles and things of that nature  that are going to show the system that you have  

activity and then there's the tracking so so I  just gave you an example or two of how to track  

right you could follow people that's great you  could you could set up uh filters uh so that so  

that LinkedIn is basically giving you reports of  sorts and so so those are th those to me are seven  

really good tips let's recap them make sure your  billboard is in order it matters it says a lot  

about you remember Sarah's got these great stats  uh that she pulled together from 5,000 people but  

I have always and long thought that the summary is  probably the the the second most important stuff  

after the billboard and then the third element is  Vanity URL that's very simple you got skills make  

sure you're getting endorsements so that you can  put your top skills at the top of of your profile  

and that the search engine will love it make  sure you take advantage of the features and then  

put those reports together so that you are more  passively tracking what's going on all right if  

you enjoyed that click the like button make sure  you're subscribed I've got a lot more coming up  

April depending on when you're watching this April  30th May 1st and May 2nd uh in a LinkedIn Workshop  

that I'm going to be doing you can check that out  on the myok academy site if you're here with me  

live we're going to the chat if you're watching  me on the recording I will see you next week