How to Set Up Your LinkedIn Profile | Ultimate Guide 2024

Summary

This video script emphasizes the importance of a well-crafted LinkedIn profile for job seekers and entrepreneurs, highlighting that a professional profile picture and banner can significantly increase views and connection requests. It provides step-by-step guidance on optimizing the profile URL, headline, about section, skills, and featured content to enhance visibility and attract opportunities. The script also suggests staying active on LinkedIn by posting regularly and engaging with the platform's job search and skill assessment features to further stand out to recruiters.

Takeaways

• 🌟 A well-built LinkedIn profile is crucial for job seekers and entrepreneurs, as 72% of companies hire through the platform and 63% check profiles before hiring.
• 📸 A professional profile picture can lead to 21 times more views and up to nine times more connection requests.
• 🖼️ Use AI tools like Adobe Firefly to enhance your profile picture and create the perfect background.
• 🎨 Choose a banner image that reflects your industry, is visually clean, and avoids excessive text or logos.
• 🔗 Customize your LinkedIn URL with your name for better visibility and ease of discovery.
• 🚀 Craft a compelling headline that showcases your expertise instead of just listing your job title.
• 📝 In the 'About' section, use bullet points and relevant keywords to describe yourself concisely.
• 🏆 Highlight your top skills and aim for endorsements from friends and colleagues to strengthen your profile.
• 📈 Feature your work, such as blogs or websites, in the 'Featured' section to showcase your accomplishments.
• 🏢 Regularly share posts and engage with content on LinkedIn to maintain visibility and attract opportunities.

Q & A

Why is having a well-built LinkedIn profile important?

A well-built LinkedIn profile is crucial because around 72% of companies hire employees through the platform, and 63% of companies check candidates' LinkedIn profiles before offering them a job.

What impact does a professional profile picture have on a LinkedIn profile?

A professional profile picture significantly increases attention, with such profiles receiving up to 21 times more views and up to nine times more connection requests.

How can one improve their profile picture background using AI tools?

AI tools like Adobe Firefly can be used to change the background of a profile picture, enhance the outfit, and create a professional-looking image.

What should be the characteristics of a LinkedIn banner image?

A LinkedIn banner image should be professional-looking, reflect the individual's industry, and be visually clean without excessive text or logos.

How can one create a custom URL for their LinkedIn profile?

One can create a custom URL by editing their profile settings and replacing the default URL, which consists of random numbers, with a URL using their name, making it easier to find and remember.

What role does the headline on a LinkedIn profile play?

The headline is one of the first things people see on a profile and should showcase the individual's expertise and strengths instead of just listing their job title.

How can the 'About Me' section on LinkedIn be optimized?

The 'About Me' section should be concise, using bullet points and relevant keywords such as job titles, locations, and key skills to make it easier for recruiters to find the individual.

What is the significance of listing top skills on a LinkedIn profile?

Listing top skills helps recruiters quickly understand the individual's strengths and can lead to better opportunities; it's beneficial to receive endorsements for these skills from friends and colleagues.

How can one feature their creations on their LinkedIn profile?

The 'Feature' section of a LinkedIn profile can be used to showcase creations like websites, blogs, or any other work that the individual is proud of.

What are the benefits of staying active on LinkedIn?

Regular activity on LinkedIn, such as sharing posts, articles, or industry insights, keeps the individual visible to their network and can lead to more opportunities.

How can one find and apply for jobs on LinkedIn?

Individuals can find and apply for jobs on LinkedIn by using the 'Jobs' feature, searching for roles and locations, and applying through the 'Easy Apply' option with their latest resume.

Outlines

00:00

🌟 Creating a Standout LinkedIn Profile

This paragraph emphasizes the importance of having a well-built LinkedIn profile for job seekers and entrepreneurs. It highlights that 72% of companies hire through LinkedIn and 63% check candidates' profiles before offering jobs. The speaker, Brand from Learners, introduces a guide on creating an impressive profile that captures employers' attention, including tips on profile pictures, banner images, and custom URLs. The use of AI tools like Adobe Firefly for enhancing profile pictures and Canva for designing banners is suggested.

05:01

📝 Crafting Your Headline and About Section

The second paragraph focuses on the significance of the headline and about section in a LinkedIn profile. It advises against merely listing job titles and instead encourages showcasing expertise and strengths. The paragraph introduces a tool, presumably called 'Gravity,' to help create engaging headlines and personalized content for the about section. It also emphasizes the importance of using relevant keywords to make the profile easily discoverable by recruiters. The use of the 'Gravity' tool for generating content based on the user's profile information is detailed, along with the process of adding skills and endorsements to the profile.

10:02

🎯 Feature, Certifications, and Job Search on LinkedIn

This paragraph discusses the importance of featuring personal creations, certifications, and licenses on a LinkedIn profile. It explains how to add these elements to the profile and suggests online courses for obtaining certifications. The paragraph also covers the process of applying for jobs on LinkedIn, including searching for roles, filtering options, and using the 'Easy Apply' feature. Tips for increasing profile visibility and opportunities, such as staying active on the platform and using the 'Open to Work' feature, are provided. The benefits of taking skill assessments to demonstrate expertise to potential employers are highlighted.

Keywords

💡Job Applications

Job Applications refer to the process of submitting one's personal information, qualifications, and experiences to prospective employers for the purpose of securing a job. In the context of the video, it highlights the competitive nature of the job market where thousands of applications are received daily, and only a few stand out to get noticed and receive callbacks.

💡LinkedIn Profile

A LinkedIn Profile is an online resume and professional networking platform where individuals can showcase their skills, experiences, and connections. The video emphasizes the significance of a good LinkedIn profile for job seekers and entrepreneurs, as it can greatly influence the likelihood of being hired or connected with business opportunities.

💡Profile Picture

A Profile Picture is a personal photograph used to represent an individual on their LinkedIn profile. The video stresses the importance of having a professional-looking profile picture, as it serves as the first impression and can significantly increase views and connection requests.

💡Banner Image

A Banner Image is a large, visually striking photo displayed at the top of a LinkedIn profile, often used to convey more information about the individual's professional identity or industry. The video advises choosing a banner that is reflective of one's profession, clean, and not overly text-heavy.

💡Profile URL

The Profile URL is the web address used to directly access an individual's LinkedIn profile. The video recommends customizing the default URL with one's name to improve visibility in Google searches and make the profile easier to find and remember.

💡Headline

The Headline on LinkedIn is a brief, impactful statement displayed below the profile picture and name, summarizing the individual's professional role or expertise. The video suggests creating a compelling headline that goes beyond just listing job titles and instead showcases the individual's strengths and areas of expertise.

💡About Section

The About Section on a LinkedIn profile is where individuals provide a summary of their professional background, skills, and accomplishments. It should be concise, use relevant keywords, and bullet points to make it easy for recruiters and others to quickly understand the individual's professional identity.

💡Top Skills

Top Skills on LinkedIn are the abilities or proficiencies that an individual chooses to highlight on their profile. These skills help recruiters and others quickly understand the individual's strengths and can lead to more opportunities if endorsed by others who share the same skills.

💡Featured Section

The Featured Section on a LinkedIn profile is where individuals can showcase their work, such as articles, projects, or websites they are proud of. This section helps to highlight one's achievements and can include links or images to external content, adding depth and credibility to the profile.

💡Certifications and Licenses

Certifications and Licenses on a LinkedIn profile represent the professional qualifications and credentials an individual has earned. Including these on the profile can enhance credibility and demonstrate expertise in a particular field.

💡Staying Active

Staying Active on LinkedIn refers to regularly engaging with the platform by sharing posts, articles, or thoughts about one's industry. This activity helps maintain visibility and can lead to more opportunities as it keeps the individual's profile in the minds of their network and potential employers.

💡Job Search

Job Search on LinkedIn involves using the platform's features to find and apply for job openings. This includes using the search function to find roles based on specific criteria and applying through the platform's easy apply feature.

Highlights

72% of companies hire employees from LinkedIn, and 63% check candidates' profiles before offering a job.

Having a well-built LinkedIn profile is crucial for job seekers and entrepreneurs.

Professional-looking profile pictures get up to 21 times more views and nine times more connection requests.

Use AI tools like Adobe Firefly to enhance the background of your profile picture.

Choose a banner image that reflects your industry and is visually clean.

Create a custom URL with your name for better visibility in Google searches.

Your headline should showcase your expertise instead of just listing your job title.

Use tools like Gravity to generate eye-catching headlines based on your profile.

In the 'About' section, describe yourself concisely with relevant keywords for recruiters to find you easily.

Add your top skills to your profile, and get endorsements from friends and colleagues.

Use the 'Featured' section to showcase your creations, like blogs or websites.

List your certifications and licenses to demonstrate your skills and expertise.

Stay active on LinkedIn by regularly sharing posts, articles, or industry insights.

Use LinkedIn's job search feature to find and apply for jobs that match your profile.

Update your profile picture with an 'Open to Work' frame to signal your job search status.

Take skill assessments on LinkedIn to earn badges and demonstrate your competencies.

This video provides a comprehensive guide on creating a standout LinkedIn profile.

Transcripts

recruiters might receive thousands of

job applications each day but only a few

profiles stand out and get noticed and

only these people receive a call back do

you know why it's because of their

well-built profile around 72% of

companies hire the employees from

LinkedIn and 63% of companies check

their candidates LinkedIn profile before

offering them a job so whether you're a

job Seeker or an entrepreneur looking

for business connections having a good

LinkedIn profile is very important in

this video I'm going to show you how to

create a great LinkedIn profile that can

stand out among others and get noticed

by employers so make sure you watch this

video till the end to learn how to do it

I'm brand from Learners and let's get

started now the first thing that catches

people's attention is your profile

picture it's like your first impression

so people with professional looking

profile pictures get way more attention

than those without it in fact they get

up to 21 times more views and receive up

to nine times more collection requests

so go ahead and add a high quality

profile photo of yourself don't worry if

the background is not good you can use

an AI tool like Adobe Firefly to help

you create the perfect background for

your photo let me show you how let's go

to Firefly ao.com

select generator

fill drag and drop your

photo now let's change the outfit just

select the area like this and here type

what kind of outfit you

want click

generate click here to find more options

then find click

keep now to change the background just

click

here and the background will be removed

then describe what type of background

you

want click

generate then click

keep and a professional profile picture

is ready just download the

image go back to

LinkedIn upload

it

and then the next important tip is your

banner image having a professional

looking Banner can really make you start

out among other profiles choose a banner

that reflects your industry keep it

visually clean and avoid excessive text

and logos I'll show you how to create

one using canva just click the link

below this

video and click LinkedIn background

photo here you will find different

LinkedIn Banner templates you you can

select anything you want I'm going to

select this one now let's say you want

to edit this text so simply select it

and add your own text once you're done

Click

Share then click

download okay now let's upload it on

LinkedIn click this

icon click edit profile

background then select your

banner

and click

apply and your banner will be updated

next upep is your profile URL as you can

see here this default URL has no meaning

it's just random numbers you can create

a custom URL using your name so that

your profile appears higher in the

Google searches for example this one is

easier to find and remember than this

it's very easy to do that just click the

pencil

icon then again click on

it change the

url

and click

save now go

here and if you click

refresh you can see that the URL has

been changed this next step is really

important and it's your headline it's

one of the first things that people see

on your profile and instead of just

listing your job title you can showcase

your expertise and what you're really

good at now if you're stuck and don't

know how to create the perfect headline

for your LinkedIn profile don't worry

there's a great tool which which can

help you create eye-catching headlines

based on your profile so let's check it

out here you need to enter your

name and a brief summary of your current

rooll and work

highlights you can also copy the content

from your

rume and paste it

here and click

save once you're

done to generate the headline just click

here

and you will get a lot of headline

suggestions for your profile just choose

the one you like and add it to your

profile this one is more engaging so

let's copy

it go back to

LinkedIn click

here paste

it and click

save as you can see our headline has

been changed all right another important

thing on your profile is the about

section this is where you can describe a

few words about yourself keep it concise

and use bullet points also use relevant

keywords in your about section like job

titles location and key skills so that

recruiters can find you easily just

click the profile

section go to

core then click add

about and here you can describe your

experience and skills and you can also

mention the achievements you made with

gra right you can generate personalized

content based on your profile so let's

go back to gravity

right where we have generated our

headline now scroll down and here you'll

find the about me generator just click

create

content and as you can see we have three

different versions if you want more

versions you can click regenerate here

once you get the one you like just copy

it go back to

LinkedIn

and add it to your

profile the next step is to add your top

skills correctly pick three to four

strong skills that you really excel at

and add them to your profile this helps

recruiters to quickly grasp your

strengths and get you the right

opportunities it's a bonus if you get

endorsements from your friends and

colleagues especially from those who

share the same skills those endorsements

really mean a lot when you get endorsed

this is how it will look like now if you

need any help describing your skills

gravity WR can help you once again just

head back to gravity right and here you

can see the profile skills generator so

let's click create

content and you can see it has given a

list of skills which suit your profile

now go back to

LinkedIn and add all the skills that you

want to showcase to others once you're

done click

save now if you scroll down you can see

that the above section has been updated

with your top skills you can also add

your education and your profile file

section the next step is a feature

section here you can share anything that

you created which you want to show to

your recruiters whether it's a website

youve built a Blog you've written or

something that you're proud of and it'll

appear on your profile like this just

head over to the recommended

section and go to the feature section

click on the plus

symbol now here you will find different

options to choose from you can share a

post showcase an article add a link or

even include an image I'm going to share

my blog link and click add a link now go

to the blog copy the

link paste it

here then add a small

description and click save now click

here and you can see the blog that we

just created in the feature section the

next step is to add your certifications

and licenses if you have completed any

certifications you can showcase them on

your profile like this go to the profile

section just head over to the

recommended

section and select licenses and

certifications fill in the

details and save

them and your certificate will be added

if you don't have any certifications no

worries there are some great courses

available online I've given the links

for you in the description below you you

can take any of these courses you want

and you can add them to your profile

okay once your profile is all set what's

the next step to stand out and grab more

opportunities simple just stay active on

LinkedIn it's so easy share a post

regularly it could be any updates

articles or even thoughts about your

industry regular activity keeps you

visible so next let's see how you can

create a post on LinkedIn just go

home click

here and you can start creating your

post now if you need any help getting

more ideas for your LinkedIn post

there's a tool on gravity right that can

give you awesome post ideas so let's go

back to LinkedIn profile

Builder and here you can get different

ideas for our LinkedIn posts so let's

click create

content and as you can see it has

generated 10 unique ideas for your

LinkedIn

post if you're looking for some sample

posts tailor to your profile you can

just click

here

and it will generate three different

posts on various topics which you can

share on LinkedIn let's say you're

searching for a job and want to tell

people about it you can use this job

search post

feature and it will generate the job

search content based on your profile so

let's copy

it paste it on

LinkedIn

then click

post and you're done okay next let's see

how you can find and apply for a job on

LinkedIn just go to your profile and

click on

jobs to find a job just type the role

and location you want in the search

bar and you can also filter by

experience date posted and remote

options

and you will find different job postings

based on your needs once you get the

search results scroll through them and

if you find something you're interested

in Just click easy

apply then fill in this

information and click

next here upload your latest

resume and once you're done click

next here check and see if everything is

correct then finally click

submit this is how you can apply for a

job on LinkedIn okay I've got some quick

tips that can bring you more connections

to your profile if you're looking for a

job you can let recruiters know by

seeing your profile picture that you are

open to work it's very easy to do that

just click on your profile

picture go to

frames then select open to

work and click

apply then enter job title you're

looking for you can also choose who can

see your profile picture whether it's

everyone on LinkedIn or only recruiters

select it and click

save and your profile picture will be

updated with a border like this that

lets people know that you're searching

for a new job The Next Step would be to

take up skill assessment on LinkedIn

it's a great way to show your employers

that you have the skills and the

expertise that they are looking for to

do that just go to

jobs and click skill

assessment you can take a quiz on any of

your strong skills

once you have completed it successfully

you will receive a badge on your profile

like this so that's it guys this is how

you can make your LinkedIn profile stand

out and grab New Opportunities if you

like this video do give it a thumbs up

and don't forget to hit the Subscribe

button so thanks for watching I'll see

you in the next video Until then take

care

bye-bye