如何善用 LinkedIn 讓工作機會主動找上門！六個實用技巧分享！

職涯諮詢師Janice Wang

15 Mar 202014:13

Summary

TLDRIn this informative video, the host shares six valuable tips on optimizing one's LinkedIn profile to attract job opportunities. By ensuring a complete profile, establishing connections, following companies, staying active, setting up job alerts, and monitoring profile analytics, users can enhance their visibility to recruiters and potentially receive more job offers. The video is a must-watch for anyone looking to leverage LinkedIn for career advancement.

Takeaways

📝 Complete your LinkedIn profile thoroughly to increase visibility in searches and attract recruiters.
🔍 Optimize your headline, skills, language proficiency, and education for better search results.
💬 Write a clear and concise 'About' section to summarize your professional experience and personal qualities.
🔗 Connect with over 500 first-degree connections to boost your profile's visibility and networking opportunities.
🏢 Follow company pages on LinkedIn to stay updated on industry news and signal your interest to recruiters.
🚀 Regularly update your profile and engage with the LinkedIn community by posting, liking, and commenting to increase exposure.
📌 Set your profile to 'Open to Work' to receive job recommendations and make it easier for recruiters to reach out.
📊 Use LinkedIn's data insights to monitor your profile's performance and adjust your strategy accordingly.
🤝 Network strategically by connecting with recruiters, HR professionals, salespeople, and individuals in your industry.
📸 Choose a professional profile picture to enhance your credibility and personal brand on the platform.
📈 Aim for a higher search exposure count to increase the likelihood of receiving job offers and invitations.

Q & A

What is the main focus of JANICE's channel?
-JANICE's channel focuses on workplace observations, personal growth, financial management, and book notes.
How can LinkedIn help job seekers passively find job opportunities?
-LinkedIn can help job seekers by automatically filtering job openings of interest and allowing work opportunities to find them, without spending time browsing job listings daily.
What is the significance of having a complete profile on LinkedIn?
-A complete profile on LinkedIn increases the chances of being found by recruiters during searches and improves the profile's ranking in search results.
What should be included in the 'Headline' section of a LinkedIn profile?
-The 'Headline' should include the individual's current job title and a brief description of their role or the products they sell, or if looking to change fields, the desired job title in the new area of interest.
Why is it important to list skills on LinkedIn?
-Listing skills on LinkedIn makes them searchable, increasing the chances of being found by recruiters and headhunters who are looking for candidates with specific skill sets.
How does the number of connections on LinkedIn affect a user's visibility?
-Having over 500 connections can improve a user's visibility in search results, as LinkedIn's algorithm tends to rank more connected profiles higher.
What types of people should users consider connecting with on LinkedIn?
-Users should consider connecting with recruiters, HR professionals, salespeople, and individuals from their industry to expand their network and increase visibility.
What are some ways to increase exposure on LinkedIn?
-To increase exposure, users can update their profile regularly, publish posts, like, and comment on others' content, and acknowledge others' skills.
What does setting a LinkedIn profile to 'Open to Work' do?
-Setting a profile to 'Open to Work' allows the user to receive job recommendations from LinkedIn and signals to recruiters that they are open to new opportunities.
How can users track their exposure on LinkedIn?
-Users can track their exposure by checking the numbers for profile visits, post engagement, and search appearance on their dashboard.
What are the potential outcomes of having a high search appearance number on LinkedIn?
-A high search appearance number indicates that a profile is frequently seen in search results, which can lead to more job offers and increased visibility among recruiters.

Outlines

00:00

📝 Maximizing LinkedIn for Job Opportunities

This paragraph introduces the video's focus on leveraging LinkedIn for career advancement. It emphasizes the importance of maintaining an up-to-date profile and offers six key tips for optimizing one's LinkedIn presence. The speaker shares personal experience in recruitment and headhunting, highlighting the platform's role in connecting with job opportunities and professionals worldwide.

05:00

🔍 Enhancing Visibility on LinkedIn

The speaker delves into the specifics of improving one's LinkedIn profile, starting with ensuring completeness of profile information. Tips include using precise job titles, highlighting skills and language proficiencies, and detailing educational background. The importance of the headline, skills, and about section in attracting recruiters' attention is discussed, along with the significance of a professional profile photo.

10:02

🤝 Building a Strong LinkedIn Network

This section emphasizes the value of having a robust LinkedIn network, suggesting that having over 500 first-degree connections is beneficial. The speaker advises on whom to connect with, such as recruiters, HR professionals, salespeople, and individuals from the same industry. The importance of a personalized introduction when sending connection requests is also highlighted to increase acceptance rates.

🏢 Following Companies and Staying Active on LinkedIn

The speaker recommends following company pages on LinkedIn to stay updated with industry news and job openings. Being an active user by regularly updating one's profile, posting notifications, and engaging with the platform through likes and comments is encouraged. These actions not only enhance personal brand visibility but also increase the likelihood of being noticed by recruiters and potential employers.

🔄 Open to New Opportunities on LinkedIn

The speaker explains the benefits of setting one's LinkedIn profile to be open to new job opportunities. This feature allows for tailored job recommendations and increases the chances of being contacted by recruiters. The speaker also suggests adjusting this setting to only allow visibility to recruiters from other companies, providing a strategy for passive job seekers.

📊 Analyzing Your LinkedIn Exposure

The final section focuses on using LinkedIn's analytics to track one's exposure. The speaker explains how to interpret the three key metrics provided on the dashboard: profile visits, post engagement, and search appearance. These metrics can guide users on how to adjust their profiles for better visibility and job opportunities. The speaker concludes by encouraging viewers to apply the discussed strategies and reach out for personalized advice.

Mindmap

Keywords

💡LinkedIn

LinkedIn is a professional networking platform that allows individuals to connect with others in their industry, share updates, and find job opportunities. In the context of the video, it is the primary tool discussed for job seekers to enhance their professional visibility and attract potential employers.

💡Profile Completeness

Profile completeness refers to the extent to which a LinkedIn user has filled out their profile with all relevant information, including work experience, education, skills, and a profile picture. A complete profile is more likely to appear higher in search results and attract the attention of recruiters, as discussed in the video.

💡Recruiters

Recruiters are professionals who seek out potential candidates for job openings, often using platforms like LinkedIn to find suitable talent. In the video, the speaker shares insights from their experience as a recruiter, offering tips on how to make one's profile more attractive to these professionals.

💡Connections

Connections on LinkedIn refer to the network of people a user is directly connected with on the platform. Building a large network of connections can increase a user's visibility and the likelihood of being noticed by recruiters and potential employers. The video suggests that having over 500 first-degree connections is a good benchmark for networking effectiveness.

💡Company Follows

Following companies on LinkedIn allows users to stay updated with the company's news, product launches, and other developments. It also signals to recruiters that a user is interested in the company, which can lead to increased visibility and potential job opportunities.

💡Profile Views

Profile views on LinkedIn indicate how many times a user's profile has been visited by other users within a certain period. High profile views can be a sign of strong professional visibility and interest from potential employers or recruiters.

💡Skills Endorsements

Skills endorsements on LinkedIn are acknowledgements from other users attesting to a person's proficiency in specific skills. These endorsements add credibility to a user's profile and can make their skills more noticeable in searches conducted by recruiters.

💡Job Alerts

Job alerts are notifications sent to LinkedIn users when job openings that match their interests and profile information become available. By setting up job alerts, users can receive relevant job postings without having to actively search for them.

💡Personal Branding

Personal branding refers to the process of creating a unique and memorable image or identity in the professional world. On LinkedIn, this involves crafting a compelling profile that showcases one's professional achievements, skills, and values to attract potential employers or clients.

💡Networking

Networking on LinkedIn involves building and maintaining professional relationships with others in one's field or industry. It's a strategic approach to make connections that can lead to job opportunities, collaborations, or valuable industry insights.

💡Job Search Strategy

A job search strategy is a planned approach to finding employment opportunities that align with an individual's career goals, skills, and interests. The video presents a strategy that leverages LinkedIn's features to increase the chances of being discovered by recruiters and potential employers.

Highlights

LinkedIn is a powerful tool for job seekers, with over 500 million users globally and 2 million in Taiwan.

Recruiters and hiring managers, especially from foreign companies, are increasingly using LinkedIn to find talent.

Complete your LinkedIn profile to increase your chances of being found by recruiters, including detailed job titles, skills, language proficiency, and education.

Your headline should include your current job title and a brief description of your role or the products you sell.

If you're looking to change careers, include the new field you're interested in, not just your current title.

List all relevant skills, including soft skills and software proficiencies, to improve your search visibility.

Specify the level of language proficiency you have to help recruiters find you based on their specific requirements.

Include your school and major along with your graduation year to show your educational background and experience.

Write a concise and impactful 'About' section to summarize your professional experience and personal qualities.

Fill out your work experience section completely to avoid leaving gaps that might make recruiters overlook your profile.

Having a professional profile picture is essential as it makes your account look active and approachable.

Connect with at least 500 first-degree connections to increase your visibility on the platform.

Consider connecting with recruiters, HR professionals, salespeople, and individuals in your industry to expand your network.

Follow company pages to stay updated on industry news and signal to recruiters that you're interested in their organization.

Stay active on LinkedIn by regularly updating your information and engaging with the platform through posts, likes, and comments.

Set your account to 'Open to Work' to receive job recommendations and increase your chances of being contacted by recruiters.

Monitor your profile's analytics to understand your exposure and adjust your strategy accordingly.