Medical Spa Marketing SMS Campaign

Summary

In this video, Graydon shares a step-by-step strategy for generating quick revenue for medical spas. He emphasizes the importance of creating compelling offers tailored to different buyer temperatures: cold, warm, and hot. The 'Booster Shot' campaign is highlighted, focusing on reaching out to warm buyers via text messages, offering discounts on popular treatments, and facilitating phone calls for bookings. The process is designed to be simple for clients, with a team managing messaging and setting up appointments. Graydon also mentions a follow-up strategy for upselling during appointments, maximizing revenue from each client interaction.

Takeaways

• 🔍 Graydon shares a case study on how to quickly increase revenue for medical spas.
• 💡 The importance of getting the offer structure right is emphasized, using the CWH offer structure.
• 📊 Potential buyers are categorized into three 'temperatures': cold, warm, and hot.
• 📈 The campaign starts with targeting warm buyers, who are familiar with the business but haven't made a large purchase yet.
• 📩 A text message campaign called 'Booster Shot' is used to reach out to warm buyers in the database.
• 📱 Text messages are sent in batches to avoid overwhelming the system, with a goal of reaching 1-300 people per day.
• 💬 The first text message is simple, introducing an offer and gauging interest.
• 📝 Follow-up texts provide treatment details, pricing, and savings, aiming to convert interest into bookings.
• 📞 Interested individuals are scheduled for a phone call to finalize the appointment and prepayment.
• 💼 The process is handled by real employees, reducing the workload on the clinic's front desk.
• 📊 A three-tier packaging sheet is created to upsell clients who come in for appointments.

Q & A

What is the main focus of the video by Graydon?

The main focus of the video is to demonstrate how Graydon's team achieves quick results for medical spa clients, specifically by showing how they made $34,756 in cash collected revenue in 30 days.

What is the CWH offer structure mentioned in the video?

The CWH offer structure is a framework used to create winning promotional offers for medical spas. It involves categorizing potential buyers into three temperatures: cold, warm, and hot, and matching them with corresponding offers.

Why is it important to have the right offer for potential buyers?

Having the right offer is crucial because it compels potential buyers to engage with your business. If the offer is not compelling, it becomes difficult to promote the clinic effectively.

What are the three buyer temperatures in the CWH offer structure?

The three buyer temperatures are cold buyers (people who don't know the business), warm buyers (people who are familiar with the business but haven't purchased recently), and hot buyers (people who are excited about the services and have had positive experiences).

Why do medical spas often struggle with marketing?

Medical spas often struggle with marketing because they overlook the importance of the offer and focus too much on targeting and platforms without matching the right offers to the right buyers.

What is the 'Booster Shot' campaign described in the video?

The 'Booster Shot' campaign is a strategy that starts with a warm offer and uses text messages to reach out to warm buyers in a medical spa's database, with the goal of scheduling appointments and collecting prepayments for treatment packages.

How does the text messaging strategy work in the 'Booster Shot' campaign?

The text messaging strategy involves sending out a series of text messages to potential warm buyers, starting with an offer and following up with details and a call to book an appointment if they express interest.

What is the purpose of the three-tier packaging sheet mentioned in the video?

The three-tier packaging sheet is designed to help medical spas upsell clients once they are in the clinic by presenting them with higher-value treatment packages as upgrades to their original appointments.

How does the video script suggest measuring the success of the campaign?

The success of the campaign is measured by the number of appointments generated from the database and the amount of revenue collected, as well as the potential for upselling during appointments.

What additional resources does Graydon offer to help medical spas replicate these results?

Graydon offers a case study video and a cheat sheet called the 'Cold Warm Hot Offer' cheat sheet, which provides step-by-step guidance on creating compelling offers for different buyer temperatures.