Email Marketing 2022: How To Write Emails That SELL! (Proven Email Copywriting Formula REVEALED)

Summary

This video, part of the Email Marketing Rainmaker series, offers a formula for crafting compelling sales emails. It emphasizes knowing your target audience, email purpose, and desired action. The six-step formula includes creating a curious subject line, engaging leads, providing valuable content, transitioning to a call to action, being clear with the CTA, and using a PS to reiterate the offer. The video also provides 15 rapid-fire tips to enhance email writing, such as writing to one person, using power words, and keeping content simple. Finally, it suggests learning from experts by joining their email lists and hand-copying successful emails.

Takeaways

• 😀 The importance of knowing your target audience (the who), the purpose of the email (the why), and the desired action (the what) before writing.
• 📝 A six-step formula for writing effective sales emails: subject line, lead, meat (body), transition, call to action, and PS (postscript).
• 🔍 The subject line should pique curiosity to increase open rates.
• 📉 The lead should grab the reader's attention and make them want to continue reading.
• 📚 The meat of the email should convey the purpose and reason for the email, using stories, tips, or insights.
• 🔗 The transition should smoothly connect the body of the email to the call to action.
• 🎯 The call to action must be clear and direct, guiding the reader on what to do next.
• 📢 The PS can restate the email's purpose and reinvite the reader to the call to action, or build excitement for upcoming content.
• ✍️ Write to one person to make the email feel personal, and write as you speak to make it conversational.
• 📈 Keep the email concise, focusing on one big idea, and trim any unnecessary information.
• 🚀 Implement power words and strong calls to action to boost engagement and conversions.

Q & A

What is the main focus of the fourth video in the Email Marketing Rainmaker series?

The main focus of the fourth video is on how to write emails that sell, providing a formula for crafting such emails.

What are the three essential things one must know before writing any email according to the video?

The three essential things one must know before writing any email are: the target audience (who), the purpose of the email (why), and the desired action after reading the email (what).

How does knowing the target audience (the 'who') simplify the email writing process?

Knowing the target audience simplifies the email writing process by providing direction and clarity on who you are speaking to, which is especially important if you have different types of people on your list.

What is the significance of the 'why' in email writing?

The 'why' in email writing is significant because it establishes the purpose of the email and explains why the recipients should care about the content. It dictates what action you want the reader to take after reading the email.

Can you provide an example of how the 'who', 'why', and 'what' are applied in an email?

Sure, an example given is targeting service-based business owners who want more clients (the 'who'), showing them how to get high ticket clients using LinkedIn (the 'why'), and after watching the video, the desired action is to click and watch a specific YouTube video on the topic (the 'what').

What is the six-step formula for writing emails that sell as outlined in the video?

The six-step formula includes: 1) Subject Line, 2) Lead, 3) Meat (body of the email), 4) Transition, 5) Call to Action, and 6) PS (postscript).

Why is the subject line so critical in email marketing?

The subject line is critical because it is the first thing the reader sees and it needs to create curiosity to entice the reader to open the email. If the email isn't opened, the rest of the content doesn't matter.

What is the purpose of the lead in an email?

The lead, which is the first one to three sentences of the email, is meant to grab the reader's attention and compel them to continue reading the email.

How does the 'meat' of the email differ from the subject line and lead?

The 'meat' of the email is the body where the purpose and the 'why' of the email are explained using stories, tips, tricks, or insights. It provides the main content that the reader is there to consume.

What is the role of the transition in the email structure?

The transition connects the body of the email to the call to action. It helps guide the reader from understanding the purpose of the email to taking the desired action.

Why is it important to be clear in the call to action of an email?

Being clear in the call to action is important because it directs the reader on what to do next, making it easy for them to take the desired action without ambiguity.