Email Marketing 2022: How To Write Emails That SELL! (Proven Email Copywriting Formula REVEALED)

Summary

This video, part of the Email Marketing Rainmaker series, offers a formula for crafting compelling sales emails. It emphasizes knowing your target audience, email purpose, and desired action. The six-step formula includes creating a curious subject line, engaging leads, providing valuable content, transitioning to a call to action, being clear with the CTA, and using a PS to reiterate the offer. The video also provides 15 rapid-fire tips to enhance email writing, such as writing to one person, using power words, and keeping content simple. Finally, it suggests learning from experts by joining their email lists and hand-copying successful emails.

Takeaways

• 😀 The importance of knowing your target audience (the who), the purpose of the email (the why), and the desired action (the what) before writing.
• 📝 A six-step formula for writing effective sales emails: subject line, lead, meat (body), transition, call to action, and PS (postscript).
• 🔍 The subject line should pique curiosity to increase open rates.
• 📉 The lead should grab the reader's attention and make them want to continue reading.
• 📚 The meat of the email should convey the purpose and reason for the email, using stories, tips, or insights.
• 🔗 The transition should smoothly connect the body of the email to the call to action.
• 🎯 The call to action must be clear and direct, guiding the reader on what to do next.
• 📢 The PS can restate the email's purpose and reinvite the reader to the call to action, or build excitement for upcoming content.
• ✍️ Write to one person to make the email feel personal, and write as you speak to make it conversational.
• 📈 Keep the email concise, focusing on one big idea, and trim any unnecessary information.
• 🚀 Implement power words and strong calls to action to boost engagement and conversions.

Q & A

What is the main focus of the fourth video in the Email Marketing Rainmaker series?

The main focus of the fourth video is on how to write emails that sell, providing a formula for crafting such emails.

What are the three essential things one must know before writing any email according to the video?

The three essential things one must know before writing any email are: the target audience (who), the purpose of the email (why), and the desired action after reading the email (what).

How does knowing the target audience (the 'who') simplify the email writing process?

Knowing the target audience simplifies the email writing process by providing direction and clarity on who you are speaking to, which is especially important if you have different types of people on your list.

What is the significance of the 'why' in email writing?

The 'why' in email writing is significant because it establishes the purpose of the email and explains why the recipients should care about the content. It dictates what action you want the reader to take after reading the email.

Can you provide an example of how the 'who', 'why', and 'what' are applied in an email?

Sure, an example given is targeting service-based business owners who want more clients (the 'who'), showing them how to get high ticket clients using LinkedIn (the 'why'), and after watching the video, the desired action is to click and watch a specific YouTube video on the topic (the 'what').

What is the six-step formula for writing emails that sell as outlined in the video?

The six-step formula includes: 1) Subject Line, 2) Lead, 3) Meat (body of the email), 4) Transition, 5) Call to Action, and 6) PS (postscript).

Why is the subject line so critical in email marketing?

The subject line is critical because it is the first thing the reader sees and it needs to create curiosity to entice the reader to open the email. If the email isn't opened, the rest of the content doesn't matter.

What is the purpose of the lead in an email?

The lead, which is the first one to three sentences of the email, is meant to grab the reader's attention and compel them to continue reading the email.

How does the 'meat' of the email differ from the subject line and lead?

The 'meat' of the email is the body where the purpose and the 'why' of the email are explained using stories, tips, tricks, or insights. It provides the main content that the reader is there to consume.

What is the role of the transition in the email structure?

The transition connects the body of the email to the call to action. It helps guide the reader from understanding the purpose of the email to taking the desired action.

Why is it important to be clear in the call to action of an email?

Being clear in the call to action is important because it directs the reader on what to do next, making it easy for them to take the desired action without ambiguity.

Outlines

00:00

📝 Introduction to Email Marketing Formula

The speaker welcomes viewers to the fourth video in the email marketing series, emphasizing the importance of a formulaic approach to writing sales-oriented emails. The video promises to cover essential prerequisites for email writing, a six-step formula for crafting effective emails, and additional tips. The speaker also mentions providing free email copywriting lessons and encourages viewers to explore previous videos for context.

05:02

🎯 Key Prerequisites for Effective Email Writing

The speaker outlines three crucial elements to consider before writing an email: identifying the target audience (the 'who'), clarifying the purpose of the email (the 'why'), and determining the desired action from the reader (the 'what'). These elements provide direction and simplify the email writing process. An example is given involving service-based business owners, with the aim of showing them how to attract high-ticket clients using LinkedIn.

10:02

🔑 The Six-Step Formula for Writing Emails That Sell

The speaker details a six-step formula for creating emails that encourage reader engagement and action. This includes crafting curiosity-driven subject lines, writing leads that capture attention, developing the email's body with stories or insights, using transitions to link the body to the call to action, being explicit with the call to action, and utilizing the PS section to restate the body and reinforce the call to action.

15:05

🔍 Examples and Explanation of Email Components

The speaker provides examples and explanations for each component of the email formula. They discuss the importance of subject lines in driving open rates, the role of leads in sustaining reader interest, and how to effectively use the body, transition, and call to action sections. The narrative includes a personal story about buying a steak from a butcher to illustrate the application of these principles.

20:06

💡 Rapid Fire Tips for Compelling Email Writing

Fifteen quick tips are shared to enhance email writing skills, such as writing to one person, writing conversationally, focusing on one big idea per email, reading out loud, trimming unnecessary content, using power words, providing value without giving away too much, and keeping language simple. The speaker emphasizes the importance of clear calls to action and leveraging personality in emails.

25:07

📚 How to Get Free Email Copywriting Lessons

The speaker advises on how to obtain free email copywriting lessons by subscribing to professional email lists, studying their strategies, and even hand-copying successful emails to internalize the structure and style. They recommend several email lists from renowned marketers and encourage viewers to model, but not plagiarize, their approaches.

🚀 Conclusion and Invitation to the Next Video

The speaker concludes the video with a recap of the discussed topics and teases the next video, which will focus on how to make a living by writing emails for clients. They invite viewers to join a Facebook group for further discussion on email marketing and encourage interaction in the comments section.

Keywords

💡Email Marketing

Email marketing is a form of direct marketing that uses electronic mail as a means of communicating commercial messages to an audience with the goal of promoting products or services. In the context of the video, email marketing is the central theme, with the presenter providing strategies and formulas for crafting effective emails that sell. The script mentions a 'formula for writing emails that sell,' indicating that there is a methodical approach to creating compelling content.

💡Curiosity

Curiosity in the video script refers to the strategy of piquing the interest of the email recipient to entice them to open and read the email. The presenter emphasizes that the subject line should 'dripping with curiosity' to increase open rates, which is crucial as 'if your email isn't opened, nothing else matters.'

💡Subject Line

The subject line is the headline of an email and is the first thing the recipient sees. In the script, it is described as a critical component that should create an 'unscratchable itch' to make the recipient want to open the email. Examples given include 'this one thing is more contagious than COVID-19' to illustrate the use of curiosity.

💡Lead

In the context of the video, the lead refers to the initial one to three sentences of an email designed to grab the reader's attention and encourage them to continue reading. The script stresses that the lead should be congruent with the subject line and should 'hook the reader in', such as in the example 'Have you ever felt sleazy, trying to get clients on LinkedIn?'

💡The Who, Why, What

These terms represent three essential questions to answer before writing an email: who you are targeting, why you are emailing them, and what you want them to do next. The script uses these questions to establish clarity and direction in email writing, ensuring the email is purposeful and effective.

💡Call to Action (CTA)

A call to action is a prompt encouraging the recipient to perform a specific action, such as making a purchase or clicking a link. The video script advises being very clear with the CTA, telling recipients explicitly what to do next, like 'check out your product page' or 'book a call'.

💡PS (Postscript)

In email marketing, a PS is a section added after the signature to restate the main point or body of the email and reinvite the recipient to the call to action. The script suggests using the PS to build excitement for upcoming offers or to promote complementary products or services.

💡Rapid Fire Tips

Rapid fire tips refer to a quick succession of brief but impactful pieces of advice. In the script, the presenter shares '15 rapid fire tips' for writing compelling emails that sell, such as 'write to one person' and 'write like you talk', aiming to improve the effectiveness of the emails.

💡Handcopying

Handcopying, as mentioned in the script, is the act of manually writing out content, such as successful email marketing examples, to better understand and internalize the structure and style. It is recommended as a method to improve one's own email copywriting skills by studying the work of successful marketers.

💡List Building

List building refers to the process of accumulating a database of email addresses from people who have opted in to receive communications from you. The script encourages signing up for other marketers' lists to study their strategies and learn from their email copywriting techniques.

Highlights

Introduction to the email marketing rainmaker series video number four

Emphasis on the importance of knowing your audience, purpose, and call to action before writing an email

Explanation of the six-step formula for writing emails that sell

The significance of curiosity in crafting subject lines

How to write a compelling lead for your email

The role of storytelling and insights in the body of the email

The art of transitioning from the email body to the call to action

Clear instructions on creating a call to action

The utility of the PS section in an email

The importance of writing to one person to create a personal connection

Advice to write emails as if you are talking in a conversation

Tip to include only one big idea or point in each email

The recommendation to read emails out loud to improve flow

Advice to trim the fat and keep emails concise

The use of power words to make emails more impactful

The strategy of giving an appetizer, not the main course, in emails

The importance of writing at a fourth-grade level for clarity

Encouragement to not hide product or service plugs in the PS section

The significance of having a clear call to action

The technique of starting emails with a story or a question to grab attention

The role of transitions in pre-framing the call to action

The value of showing personality and having a strong opinion in emails

The suggestion to keep an inspiration file for email ideas

The philosophy that done is better than perfect when it comes to sending emails

Recommendation to get free email copywriting lessons by studying successful marketers' emails

The conclusion and预告 of the next video in the series

Transcripts

all right welcome to video number four

in the email marketing rainmaker series

this video is gonna be about how to

write emails that

sell my formula for writing emails that

sell so here's where we're at in the

series we're in video number four we

have only one more video to go after

this i hope you guys are getting value

out of this so far

if this is the first video that you're

seeing there should be three other

videos before this

linked somewhere on the side here that

you can watch before or after this video

so here's what i cover today first the

three things that you must know before

writing

any email and knowing these three things

is going to make it a lot easier and a

lot faster

with less stress and overwhelm writing

these emails right so many people just

try to sit down and try to wordsmith it

from scratch

and they try to come up with all these

fancy words and copywriting but if you

know these three things it's gonna make

your life so much easier when you're

typing out these emails

number two is the six step formula for

writing emails

that sell 15 rapid fire tips for writing

emails that sell how to get free email

copywriting lessons i'm going to show

you that at the end

ways that you can get free email

copywriting lessons and study the greats

so the three things that you must know

before writing any email

number one is the who so who are you

targeting who is the target market that

you are emailing

very important that you know who you're

speaking to especially if you have

different types of people on your list

the why why are you emailing them what

is the purpose why should they

care about what you have to say in that

email what

what do you want them to do next so

after reading your email what action do

you want them to take

so here's an example the who service

based business owners

who want more clients the why is to show

them how to get high ticket clients

using linkedin the what is after the

video i want

to click to watch a youtube video i made

on exactly how to do that

getting high ticket clients using

linkedin so very simple example

but if you have these three things and i

have a post that know right here on my

computer it says the who the why the

what and it says on the bottom here the

point

the point i want to make with my email

if you have these three things writing

the email itself becomes so much easier

you have like direction you have clarity

you know where you're going with the

email you're not just guessing okay

so let's dive into the actual formula of

writing the email right now

this is a six part formula for writing

emails that sell

number one is the subject line so this

is your headline this is what your

reader sees in

their inbox so this should be dripping

with curiosity

and curiosity is what's going to get the

open right so curiosity curiosity

curiosity that's what you want to focus

on

with your subject lines is don't reveal

all like within your subject line like

one of my best performing emails

the subject line is just cancelled

that's they're going to be like what's

canceled what's going on here so i'll

show you some examples in a second here

if your email isn't opened nothing else

matters right if they send it to the

trash or they click spam or they just

don't open it

nothing else matters you could have the

best copy in the world in your email but

if it doesn't get opened

then nothing matters so you want to have

good subject lines

number two is the lead so this is the

first one to three sentences

of your email the lead needs to grab

your reader's attention

and get them to read the next line i'm

going up here you should be going down

so the first one to three sentences

again i'll show you examples of all

these

uh but that's part two the meat this is

the purpose and the why

of your email so you can use stories you

can share some tips or tricks or

insights those work well

in the meat or like the body of your

email

the transition so the transition

connects

the meet the body of your email to the

call to action

and transitions they're a little tricky

you don't have to practice this and you

get better at it over time

but it transitions from the purpose of

the email to the action that you want to

take

next and when you get really good at

this right these transitions

you can take two things that are like

not related at all like let's say

broccoli and growing an online business

and you can connect those two things

with this transition right i i can't

even think of a way to do that right now

but that's

you get so good at this that you can

connect two seemingly unrelated things

to each other and you can tie all these

stories together number five is the call

to action

tell them what to do next be very clear

about that so check out your product

page book a call

read this article watch this video

register for this webinar

be very clear with your call to action

number six is the ps so this restates

the meet or the body of the email in a

different way then reinvites them

to the call to action so let's go

through each of these parts now and

break it down and show you examples of

each of these

the subject line so curiosity again is a

secret sauce here

you want your subject line to if you've

ever had that unscratchable itch right

it feels like it's on your back and you

try to scratch it and it's not there and

you try to go down here and you can't

get rid of it

that's what you want to think about with

your subject lines you want to create

that unscratchable itch

that they can only get rid of by opening

your email

okay curiosity is the key here so some

examples

this one thing is more contagious than

covid19 they're like what what one thing

i want to know what that is right the

internet multi-millionaire who works 10

minutes per day they're like what how

does he only work 10 minutes per day and

make multi-million

dollars per year so they have to open it

right

the butcher's secret to sales and i

should go back and say this you need to

know your market right this is not going

to work for

obviously every market it depends on who

your market is your niche is and who

you're emailing that's why it's so

important to know the who

right the butcher's secret to sales how

to get clients on linkedin without being

salesy this is like a timeless

formula here how to get result that they

want want without a thing that they hate

right how to get clients on linkedin is

the thing they want without being salesy

right they hate feeling salesy or sleazy

the biggest lie in email marketing right

the biggest lie the truth exposed

this revealed right those subject lines

always do well because it's just it's

like power words and it gets people

gets people's attention and it gets them

curious right that's why you see all

these new stations always using those

types of headlines

why content is not king so this is like

going against the grain

right it's like it's counterintuitive to

what most people are taught like content

is king post more value

post this if you say something that is

complete opposite of what is the norm

out there

and you follow up on that promise with

your subject line within your body

uh that's going to get their attention

right people are going to wonder like if

they're used to seeing that content is

king

and they see why content is not king

they're gonna be like what is this guy

talking about and they're gonna open up

the email

so as you can see here all

curiosity-based subject lines here

so that is the subject line now let's

talk about the lead

so the lead is the first one to three

sentence the first one to three

sentences of your email they're crucial

right it should be congruent with your

subject line

so you want to hook the reader in and

get them to continue reading each

line so here's some examples there's an

internet mentor of mine who makes

millions per year working just 10 measly

minutes per day

here's what his day looks like so this

builds on the internet multi-millionaire

subject line have you ever felt sleazy

trying to get clients on linkedin well

it doesn't have to be that way here's

what to do without feeling like a slimy

salesperson right

that's the linkedin subject line follow

us up on that

last night jackie and i had a couple of

prime cut rib eyes chef'd up on my

blackstone griddle

this was my first time buying a prime

cut steak from a local butcher and let

me tell you

the butcher sold the out of that

meat here's how it went

uh so this is more of a story driven one

that's actually not how i began this uh

it was actually

the first sentence was this is effing

fantastic

because i was basically saying the first

words that came out of my mouth when i

ate that steak

and this is the butcher's secret to

sales subject line follow-up

or lead so that was the lead the first

one to three sentences you want to hook

them in you want to follow up on the

subject line you should be congruent

with that

and get them interested get them reading

each line

the meat so this is the body of your

email the purpose and the why of your

email stories tips tricks insights work

well here so i'm just going to read this

to you

okay so here's what his day looks like

this is the internet multi-millionaire

email that did very well for our sales

number one he wakes up takes his dog on

a three-hour walk along the beach and

listens to audio books

number two he writes an email to his

list selling one of his products info

products books or membership

number three he writes fiction novels

for fun the rest of the day

sometimes on his three hour walks he

shoots short videos on business that he

packages up as products to sell

mr x has no team no paid ads to eat into

his costs

not even social media accounts just him

his computer his email list and his

products

this is a fantastic example of a biz

that is low cost high profit high

impact and ultra scalable if you want to

take this to eight figures he easily

could

now if that isn't a dream lifestyle i

don't know what is and if it seems

familiar it's because yes i'm working

towards having my business structure the

same way

why am i telling you this to show you

that a successful business doesn't need

to be this huge

complicated cache eating monster that

people think it is you don't need to

hustle till your eyes bleed you don't

need to make a huge investment to get

started and you don't have to sacrifice

every waking hour to work on your

business

you just need some direction some skills

some elbow grease and consistency on the

daily actions that will put cash in your

pockets okay

so this is the why of my email i'm

showing them an example of a guy who has

a very

low cost low stress high profit business

that he that makes millions per year

that he could scale to eight figures if

he wanted to and he lives like this

dream lifestyle okay so i'm getting them

interested here

and this is kind of like i would

consider this a story

so the transition i'm going to build

upon that i'm going to show you how to

transition

how the transition won in this email

here so again this is where you make a

smooth transit transition to connect the

meat

of the email to the call to action once

you get good at this you'll be able to

connect things that seem completely

unrelated remember my broccoli and

online business example

which is probably a bad example so it

took mr x years to get to this point the

same email by the way

but he always kept it simple and was

reaping the rewards to the tune of seven

plus figures per year

he focused on a specific problem or a

specific market isolated a painful

problem they had

and created offers to solve that problem

this simplicity is what we focus on the

tribe of profits we eliminate all the

bloat and laser target the only things

that will move you forward

okay so now we're tying it we're

transitioning from mr x and his cool

business

to my offer which is tribe of profits my

membership program

okay so you can see here we're returning

we're transitioning from

mr x and the main point of the email

we're transitioning away from him and

putting it back

on us now now the call to action

so you want to tell them clearly what to

do next it should give them the

opportunity to buy something

that you have to offer or at least lead

them on the path to doing so

so a good formula to use here is if then

and what i mean by that is

let me show you some examples if you're

looking to start a lean

online business selling digital services

then check out my ebook six

my ebook six figure drop servicing here

and we link to that okay so you see if

then if you'd like my personal help

setting up

without with setting up your linkedin

lead gen engine then click here to book

a time to chat okay this is my

agency consulting services if you want

to see my top five secret niches for

2020 then check out the youtube video i

just posted here

if you'd like us to write emails that

sell for you

then book a time book a call here to see

if we can help right so if then this

works very well

in most cases most businesses very easy

to roll out

you don't always have to use this if

then but if you're struggling trying to

figure out where to start

this is a very good proven formula here

the ps so the last section so the ps

comes after your signature

to restate the meat in a different way

and reinvite them to the cta

so it can also be used to build

excitement for something that's coming

soon

or to promote a complementary product or

service so i don't always use the ps

but it can be very useful when you mix

it in like maybe let's say every other

email or so

so here's some examples ps if you're

wondering we don't just cover marketing

messages we've got your entire business

plan covered

you want to know how to pick the

services that are virtually guaranteed

to sell or how to craft irresistible

offers that convert or how to close a

sale

yep all that's in there click here to

book a time to chat and this is for a

coaching program

ps this month i have a challenge that

i'll be rolling out helping you to start

and grow an email list that has the

potential to generate 100k per year

if you're interested in this challenge

click this link and you'll be tagged for

any future emails so this is building

excitement for a future product

and they click a link that tags them in

my email

my email service provider which is

activecampaign and they get put into a

sub list where

anytime i email about this specific

email list challenge

they're gonna get those emails okay so

those are examples of the ps all right

so now let's talk about 15 rapid fire

tips for writing compelling emails that

sell

talked about the formula now i want to

give you some rapid fire tips to really

help you spruce up and make

write more compelling emails that sell

so tip number one

write to one person don't say you guys

don't

say anything that implies that you're

speaking to a large audience right

make it focused on one person and people

we're just

as human beings are just naturally

selfish right whenever someone i read an

email and they say you guys or it sounds

like it's speaking to an audience

i kind of tune that email out or i just

don't even read it so

don't say anything that implies that

you're speaking to an audience even

though people know that they're on an

email list

they like to feel like they're being

spoken to directly like you're speaking

to one person

number two write like you talk and i

learned this from ben settle and matt

fury they say

write talk talk right it should read

like a normal conversation

right so what i do is i'll type up my

email maybe like half or so and then

i'll start reading it aloud and making

sure that it reads like a normal

conversation

like things that i would actually say in

a conversation

and if it doesn't if i'm using words

that i would not normally use

or if i'm using phrases that are too

long or words that are too big

i just take them out right so it should

read like a normal conversation

write like you talk number three

one big idea or one big point in each

email now if you're following the three

things the

the who the why the what in every email

you should be good to go but you want to

pick one idea

and focus only on that you don't want to

mix a bunch of different things together

right so if i go back to my linkedin

email example can you imagine if i

talked about how to get clients with

linkedin and facebook ads and email

all in one email it would be just it's

just overwhelming right so you want to

have

one big idea or one big point in each

email

number four read it out loud better yet

give it to your partner if you have a

partner or your kids or a kid

and have them read it out loud if you're

just getting started right you're gonna

spot the rough patches because they're

gonna have a hard time reading through

certain areas

and then you can trim it down from there

which leads me to number five which is

trim the fat

so you want to say more with less email

the great thing about email is you don't

have to write these really long novels

you don't have to write like 2 000 word

behemoths

you don't have to write these huge long

guides most of my emails are within the

200 to 600 word

um length sometimes less than that

sometimes i write like 100 word emails

or 150 words

so email the best thing about it it's

very conversational

it's very easy going they're not long at

all it doesn't take long to write these

so say more with less and as long as

you're you know you're writing to one

person you're writing like you talk

you're being conversational

and you're following the formula you're

going to be good to go it's not about

writing longer emails

it's about getting the point across with

actually as few words as you can

number six is to use power words you

know words like shocking

discovered reveal like those are

examples of power words they really hit

hard right so remove any unnecessary

adjectives and adverbs

you want to use power words and verbs

and nouns instead and those make your

copy a lot stronger and punchier number

seven

and this is a big one give the appetizer

not the main course so you want to think

of your email

like the appetizer if you're going out

for like a full course meal

and you're you're getting your first

dish the email is the appetizer and so

many people make the mistake of they

they cram

all of this information into their email

and they solve the problem for the

person in the email and the person

doesn't buy their product as a result

right they think they can just do it on

their own

so you want to think of your email as

the appetizer and the main course

is they have to they have to buy your

product or your service to get the main

course right that's

what the goal of the email is the goal

of the email is not to solve their

problem and

make them not buy your stuff it's to get

sales right and the way you do that

is you treat your email like the

appetizer and not giving them the entire

thing

number eight is fourth grade approved so

i have

an app called hemingway i think it was

twenty dollars for a lifetime license

when i first bought it and

basically what it does is you can type

out your i type out all my emails in

hemingway

and it grades it gives you a grade

school level of your writing

and most of my emails are in the third

grade level and at the highest they're

usually around fourth grade but usually

at the third grade level

and that's not to say that you're you're

dumbing anything down it's just

easy to read it flows nicely and you

want to try to stick at a fourth grade

level or less if you're using that

hemingway app that doesn't mean your

audience is dumb

right it just means that your your

writing is very clear and easy to read

and that's what you want if someone's

confused they're not going to buy if

they can't understand what you're saying

they're not going to buy if you're

making them feel dumb like you're using

big words that they don't understand

they're definitely not going to buy

right so you want to have it fourth

grade approved level or less

if you're using hemingway app it might

actually be free now if you check it out

number nine is don't hide in the ps and

people

are so afraid to plug their product and

service if your product or service can

actually

truly help somebody do not be afraid to

plug it in every email just

as the call to action plug your product

or your service

now can you imagine if you went to a

doctor right and you had debilitating

back pain like

really bad back pain and you went into

the doctor and the doctor's like you

know i have the solution to your back

pain but

i want to send you 20 free checkups

first i want to give you value first

right i don't want to pitch you i'm just

going to

i want to give you value what would you

tell the doctor i would tell them give

me that damn solution right now right

like

i need it right now so give it to me so

that's what you want to offer

give give your customer every

opportunity to buy in every email if you

have a good product or service it

actually helps people right

don't be afraid don't hide in the ps

have it as your call to action

at the bottom of every email number 10

is to be clear

in your cta make it clear exactly what

to do next

and have one main cta only right don't

send people to five different blog

articles or like to a blog article on a

video and to book a call and to buy a

product

have one main primary cta in each of

your emails

number 11 is to grab them with your

first line with your lead right so

one way you can do this is starting in

the middle of a story and having that

high drama built in attention

or asking a question those are great

ways to get them engaged with your first

align with your lead

number 12 use transitions to pre-frame

the call to action the cta

so the connection from the meet the body

of your email to the cta it should feel

natural right you want to get better at

this over time

but connecting like i said before

connecting two

you'll be able to connect two completely

unrelated things and make it feel like

it's completely natural like it totally

makes sense

and that's when the breakthroughs happen

when you can actually do that you'll

make a lot more sales because you're

gonna give

your your audience and your list that

aha moment and sorry for the noise

there's a plane flying over right now

tip number 13 show personality

so don't be afraid to be controversial

don't be afraid to have

a strong opinion on something and within

reason of course right don't

insult people like on purpose just to go

out of your way to do it

but if you have a strong opinion or

something or on something or a stance

like don't be afraid to share it

show them who you are right just show

your personality and don't be afraid

like don't

try to stay within the confines of like

never seen anything controversial and

being all a cookie cutter right

the people that go out of their way and

have opinions and

are sometimes controversial those are

the people with the strongest

most rabid audiences right the most

engaged lists and ben settle is a great

example of that he says some

some pretty controversial stuff number

14

tip 14 is to keep an inspo file an

inspiration file

you never know when a good story or some

email idea is going to hit you right so

i just have

on my phone my iphone i have the notes

app and anytime i have

an email id i have a certain document i

just write the email idea in there

you want to keep a file for them so i

never i'm never going to run out of

email ideas because every day

something new happens i've written an

email about a pen before buying a new

pen so you can turn

anything into an email and that's

another thing that i love about email

you can turn anything

any story or anything that happens to

you good or bad into an email

tip number 15 is done is better than

perfect so you're going to get better

over time

money loves speed so just get it done

right just focus on

sending out an email every day

especially if you already have a list of

people

send out an email every day just

imperfect action send out an email and

over time you'll get better at this and

better at this

and you're going to make more and more

money your list is going to continue

growing you're going to build that

relationship you'll make more sales

and you're going to get better at

actually sending out and writing these

emails faster and quicker and easier

now lastly let's talk about how to get

free email copywriting

lessons the best way to get free email

copywriting lessons

you'll probably guess what this is is to

get on people's lists

and watch what they're doing right

there's nothing stopping you from going

to someone's site and signing up for

their their free newsletter right

so sign up for their free newsletter go

to these sites these

well-known marketers or these brands and

see what they're doing

and even better buy their stuff just see

what they send to their customers and

you'll get different sequences being a

customer than you would just being on

their free list

so i like to go and do my research i'll

buy people's products just to see what

they send out

i'll stay on their list for free for a

little while to see what emails i get

that warm me up to becoming a customer

and then usually after a few weeks i go

and buy something

so that is the best way to do market

research and figure out what's working

and get a free lesson on email

copywriting

you're gonna get these great emails that

come into your inbox that you can read

and consume and learn from

and what what's been recommended before

from a guy named ian stanley he always

recommends

handcopying emails out and that kind of

creates a psychological imprint where

you start to understand the copy better

than if you were to just read it so

i did that in the beginning i actually

hand copied ian stanley and

ben settles emails to get better at that

and it

really did help so that's that's an easy

way to get better at your copy

is every day you know spend 30 minutes

or so handwriting and hand copying out

other people's emails that are

successful at email marketing

so a few of my favorite lists ben settle

of course i've mentioned him a bunch of

times now he's had a huge impact on the

way that i write

uh email copy especially ian stanley has

a great list as well he's an amazing

storyteller

i love his his emails that he sends out

that are story based

chris orzakowski has really solid stuff

on e-commerce and automated email

campaigns

matt fury uh i think this is who ben

settle learned from and he

he has both a marketing brand and he has

like a fitness company as well so

he is if you want to see both the

fitness side and the marketing side you

get on his list mattfury.com

justin brooke is the founder of ad

skills is a paid traffic guy but also a

fantastic email copywriter email

marketer

noah kagan is the founder of sumo.com

the it's like an app marketplace you've

probably heard of it before

stefan georgia i think he is one of the

top copywriters in the world right now

over 700 million grossed from his copy

he might be uh

number two behind a guy named craig

clemons but he has a great list as well

great storyteller justin goff uh this is

he's a he's

he's also a copywriter he's stephen

georgia his par partner in their

they have a mastermind group and he has

really good direct response

style copy in his emails and of course

mine off my email list right buy one of

my products

my ebook or whatever it is and you'll

get my emails

so this is a few of my favorite lists if

you get on these lists and you study

these people and study what they do

30 days if you just hand copy these

people's emails and of course hand copy

model don't just copy and paste and

steal and send it out to your list like

a

but if you do that you hand copy and you

study these lists you are going to get

better

at email copywriting there's no doubt

about it after 30 days

so model after what successful marketers

are doing

but do not steal do not be that person

okay

go out and write your first email then

let me know you did it in the email

marketing rainmaker's facebook group i

want to hear you

uh after you write your first email just

post in the facebook group that you

that you wrote your first email feel

free to post it in there as well

i want to get you guys going on this

train get the momentum rolling on this

so recap of what we covered this is a

longer one talked about the three things

you must know before writing any email

the who the why and the what the six

step formula for writing emails that

sell

the 15 rapid fire tips for writing

compelling emails that sell

and then how to get free email

copywriting lessons by signing up for

those lists

studying what they're doing handcuffing

some people's emails and looking at the

structure

and creating that psychological imprint

in your mind when you when you start

doing that or you get better at copy

start understanding it better

so next week is the last video in the

series how to replace your job and make

3 500

a month or more writing emails for

clients and this is how you do it as a

service as a done-for-you service

for clients so that's coming next week

and again make sure you join my facebook

group

go to emailrainmaker.com that will take

you directly to the facebook group

where you can join it's a free group

right now it's a private group

and we're going to be talking about all

things email marketing in that group

so that's it for this video if you guys

have any questions comments or concerns

please comment below and let me know

and i will see you in the next one