HEBAT !!! SUKSES DI USIA MUDA MERAUP UNTUNG RATUSAN JUTA PERBULAN | BISNIS MODAL KECIL UNTUNG BESAR

Summary

This video script features Nadine Fathia, a young entrepreneur from Bandung, Indonesia, who started a snack business during the pandemic with just 300,000 IDR (about $20). Despite humble beginnings, her business quickly grew, reaching daily sales of up to 100 million IDR. She shares her journey of turning a small home operation into a large-scale online business, which now exports to countries like Taiwan, Malaysia, and Japan. Nadine credits her success to hard work, community support, and consistent marketing efforts on platforms like TikTok and Shopee.

Takeaways

• 💼 Started a snack business with only IDR 300,000 after struggling to find work during the pandemic.
• 📈 The business quickly grew, reaching a daily revenue of IDR 100 million, selling up to 1-2 tons of snacks per day.
• 👩‍💼 The entrepreneur, aged 21, attributes part of her success to online platforms like Shopee and TikTok.
• 🌍 The business has expanded internationally, shipping to countries like Taiwan, Malaysia, China, and Japan, primarily to Indonesian workers.
• 🏡 Initially run from home with family members handling all production, the business has since hired local workers, helping those who lost jobs during the pandemic.
• 🤝 The business provides jobs to the local community, including opportunities for packaging and snack production.
• 📊 Despite rapid growth, the business remains focused on manual processes, like mixing and packaging, to ensure quality.
• 🎯 The entrepreneur emphasizes the importance of action over just motivation, encouraging others to start their own businesses without overthinking capital.
• 💡 Marketing through social media, particularly TikTok, played a key role in the brand's success, especially by going viral.
• 🙏 Consistent with Islamic values, the entrepreneur attributes her success to zakat (charity), which she believes brings blessings to the business.

Q & A

What was the initial capital used to start the business?

The initial capital used to start the business was Rp300,000 from leftover salary.

How did the founder market their products in the early days?

In the early days, the founder marketed the products online, initially through Shopee and TikTok, and promoted via social media.

What challenges did the founder face when starting the business?

The founder faced challenges such as working from home with basic tools, getting complaints from neighbors about the smell, and operating the business with minimal resources, including cooking on small stoves with family members.

What products does the business specialize in?

The business specializes in snacks, particularly 'basreng,' a spicy fried meat snack, and other light snacks.

How did the business grow during the pandemic?

During the pandemic, the business grew rapidly as the founder pivoted to online sales and began scaling operations, employing locals who had lost their jobs due to the economic downturn.

What sales volume does the business achieve daily?

The business processes about 1 to 2 tons of products daily and can fulfill around 2,000 packages per day.

What are the business's revenue figures on a good day?

On a good day, the business can generate up to Rp100 million in sales per day.

What is the price range of the products sold?

The price range of the products starts from Rp10,000 to Rp100,000 depending on the item.

What are the founder's future goals for the business?

The founder aims to have their own factory, use more machines to reduce labor intensity, and expand the brand 'Raja Ngambil' internationally.

What role does zakat play in the founder's business philosophy?

The founder believes in regularly giving zakat (2.5% of income) and sees it as a key to the business's success and blessings, with positive impacts on sales whenever zakat is given.