The Rise of Virtual Humans — and What They Mean for the Future | Sara Giusto | TED

Summary

Sara, a talent manager, introduces Imma, a virtual human created with CGI in 2017. Imma, a fashion-forward Tokyoite with a social media presence, engages with her audience on real-world issues like climate change and social justice. Despite her virtual nature, Imma has been recognized with awards, featured in campaigns with major brands, and even graced magazine covers. Sara emphasizes the emotional connection Gen Z feels with Imma, blurring the line between reality and virtuality. She envisions a future where virtual humans enhance human connection and self-expression, with Imma being just the beginning.

Takeaways

• 🌐 Sara is a talent manager for virtual humans, including Imma, a CGI-created fashionista from Tokyo.
• 👥 Imma has a virtual brother named Zinn and a pet dog named Einstein, indicating a richly detailed virtual life.
• 📱 Imma is active on social media platforms like Instagram, TikTok, and X, showcasing a digital presence.
• 🎨 Imma was created using a blend of 3D softwares such as Maya and Unreal Engine, highlighting the technical artistry behind her creation.
• 🌟 Imma's virtual presence has led to real-world recognition, including being chosen as one of Forbes Woman of the Year.
• 🏆 Imma has been involved in significant real-world campaigns and collaborations, such as with Amazon, Porsche, and Coach.
• 📰 She has been featured in prominent magazines and even appeared in the Tokyo 2020 Paralympics closing ceremony.
• 🌍 Imma's influence extends to advocating for real-world issues like climate change and domestic violence in Cambodia.
• 🤖 The integration of AI is being explored to make virtual humans autonomous and capable of conversation.
• 🔮 The potential of virtual humans to positively impact various industries and deepen human-technology connections is emphasized.

Q & A

What is Sara's profession?

Sara is a talent manager who manages virtual humans.

Who is Imma and what is she known for?

Imma is a virtual human created with CGI, known for her fashionista persona and social media presence on platforms like Instagram, TikTok, and X.

What software is used to create Imma?

Imma is created using a blend of 3D softwares such as Maya, Unreal Engine, and others.

What is unique about Imma's character?

Imma is an original character and not a mimic or copy of anyone existing in real life.

How does Imma interact with her virtual brother Zinn?

Imma often gets into fights with her virtual brother Zinn, which is part of her virtual life narrative.

What is Imma's favorite food?

Imma's favorite food is yakitori.

How does Imma engage with real-world issues?

Imma shares her opinions on real-world issues like climate change and Black Lives Matter, and she initiated a virtual community get-together during COVID-19.

What recognition has Imma received?

Imma was chosen as one of the Forbes Woman of the Year, featured in the Tokyo 2020 Paralympics closing ceremony, and received an award from the Government of Japan for her advocacy on domestic violence issues in Cambodia.

Which brands has Imma collaborated with?

Imma has worked with brands such as Amazon, Porsche, BMW, SK-II, IKEA, and Coach.

How does Imma's virtual existence impact the real world?

Imma's virtual existence impacts the real world through her influence on social media, brand collaborations, and raising awareness on social issues.

What does Sara envision for the future of virtual humans?

Sara envisions a future where virtual humans are integrated with AI to become autonomous, allowing for conversations and deeper connections with people.

How does Sara believe virtual human technology can enhance human life?

Sara believes virtual human technology can enhance human life by creating deeper connections, improving self-expression, and positively impacting various industries.