How To Make A Killing Selling On Walmart - Full Tutorial For Beginners
Summary
TLDRThis video offers a comprehensive guide to selling on Walmart, highlighting its benefits such as a large customer base, high visibility, and cost-effectiveness with no listing fees. It outlines the requirements for sellers, including a minimum of 12 months of sales history and 10 SKUs, and explains the application process. The video also covers Walmart's fulfillment services, product listing strategies, and the costs involved, emphasizing the potential for increased sales and reduced competition compared to other platforms.
Takeaways
- 📈 **Expand Online Presence**: Selling on Walmart can significantly expand your online presence and increase sales.
- 🏢 **Large Customer Base**: Walmart has over 500 million monthly users, providing access to a huge potential customer base.
- 🌐 **High Visibility**: As a well-known brand, Walmart can increase the visibility and reach of your products.
- 📦 **Fulfillment Services**: Walmart offers fulfillment services similar to Amazon FBA, reducing the need to manage inventory.
- 💵 **No Listing Fees**: Unlike other platforms, Walmart does not charge listing fees, which can be more cost-effective.
- 📈 **Market Growth**: Walmart's e-commerce is growing rapidly, with a significant sales jump in recent quarters.
- 🔑 **Seller Requirements**: To sell on Walmart, you need at least 12 months of sales history and a minimum of 10 SKUs.
- 🌍 **International Sellers**: Walmart has opened its marketplace to sellers from various countries, not just the US.
- 🔍 **Product Research Tools**: Tools like Helium 10 and Jungle Scout can help find profitable products to sell on Walmart.
- 💼 **Application Process**: The application to become a Walmart seller is strict and can take from one day to four weeks.
- 📊 **Sales and Fulfillment**: Walmart provides a seller portal to manage listings and track sales, with options for fulfillment.
Q & A
Why is selling on Walmart considered a good strategy for expanding online presence?
-Selling on Walmart is a good strategy because it provides access to a large built-in customer base of over 500 million monthly users, high visibility due to Walmart being a household name, and access to Walmart's fulfillment services similar to Amazon FBA, which can be cost-effective.
How does selling on Walmart help in diversifying business risk?
-Selling on Walmart helps diversify risk by reducing dependence on a single platform like Amazon. If Amazon were to shut down an account or listings, sellers wouldn't lose all their revenue since they have another sales channel.
What are the requirements to sell on Walmart?
-To sell on Walmart, sellers need at least 12 months of sales history, a minimum of 10 SKUs, and must be US-based or from approved countries like Canada, China, India, Japan, Mexico, and the UK.
What types of products sell well on Walmart?
-Generic products that appeal to a wide audience in categories such as Fitness, Home, and Pets sell well on Walmart. Shoppers on Walmart prefer affordable products, so premium niche and higher-priced products may not sell as well.
How does Walmart's marketplace work for sellers?
-Walmart's marketplace allows sellers to list their products, manage listings, and track sales through the Walmart seller portal. Sellers can choose to fulfill orders themselves or use Walmart Fulfillment Services to handle storage, packing, and shipping.
What is the application process like for becoming a Walmart seller?
-The application process for becoming a Walmart seller involves providing a business tax ID or business license, verifying business name and address, showing a history of success on other marketplaces, and explaining why the seller is a good fit for Walmart.
What are the costs associated with selling on Walmart?
-The costs of selling on Walmart include referral fees of 8-15% of the product price, commission fees, and fulfillment fees if using Walmart's services. There are no setup, listing, or monthly fees.
How does Walmart's SEO work and how is it different from Amazon's?
-Walmart SEO focuses more on content quality and the overall listing score, whereas Amazon emphasizes SEO and keyword research. Walmart's algorithm dislikes keyword stuffing and prefers a clear and concise title with relevant keywords.
What are some tips for successfully selling on Walmart?
-Tips for selling on Walmart include optimizing listings for search, using the listing quality dashboard, not copying Amazon listing content, aiming for the pro seller badge, and considering Walmart Fulfillment for better visibility and customer experience.
What are the pros and cons of selling on Walmart compared to other platforms?
-Pros include high product visibility, less competition, no monthly fees, and a simple cost structure. Cons include it not being suitable for niche or expensive products, restrictions on custom products, a strict application process, competitive pricing, and potentially poor customer service.
Why might Walmart be a better option for some sellers compared to Amazon?
-Walmart might be a better option for sellers looking to expand their customer base, reduce reliance on Amazon, and take advantage of lower competition and potentially higher profit margins due to lower selling fees.
Outlines
🛒 Benefits of Selling on Walmart
This paragraph explains the advantages of selling on Walmart, including access to a large customer base of over 500 million monthly users, high visibility due to Walmart's reputation, and the availability of Walmart's fulfillment services similar to Amazon FBA. It highlights that Walmart does not charge listing fees, which is cost-effective for sellers. Expanding to Walmart can diversify risk and reduce dependence on a single platform like Amazon. Despite having a smaller market share than Amazon, Walmart is still the second largest e-commerce marketplace in the US with significant year-over-year growth and fewer sellers, making it less competitive. The paragraph also outlines the requirements to sell on Walmart, such as having at least 12 months of sales history, a minimum of 10 SKUs, and being based in the US or certain other countries.
🚀 Starting Your Walmart Selling Journey
This section provides a step-by-step guide on how to begin selling on Walmart. It starts with the application process, which can take between one business day to four weeks. Once approved, sellers set up their Walmart seller account through a five-step process that includes account creation, company registration, tax forms, payment information, and shipping information. Sellers then decide on a fulfillment method, which can be Walmart Fulfillment Services (WFS), a third-party logistics company, or seller-fulfilled. The paragraph also discusses listing products individually or in bulk and the option to advertise products through Walmart Connect. It concludes with information on the costs of selling on Walmart, which typically ranges from 8% to 15% of the product price in commission fees and fulfillment fees depending on product size and weight.
📈 Maximizing Walmart Sales
The paragraph offers tips for successfully selling on Walmart. It emphasizes the importance of optimizing product listings to rank higher in Walmart's search results, using relevant keywords and high-quality images. It also introduces Walmart's listing quality dashboard, a free tool that helps sellers analyze and improve their listings. The paragraph advises against copying Amazon listing content to Walmart due to differences in SEO strategies. It suggests aiming for the 'Pro Seller' badge, which can boost conversions, and recommends using Walmart Fulfillment Services for better product visibility and customer experience. The paragraph concludes with a discussion of the pros and cons of selling on Walmart, noting that it's an excellent platform for reaching a large customer base but may not be suitable for niche or expensive products.
📉 Navigating Walmart's Competitive Pricing
This final paragraph addresses the competitive pricing policy on Walmart's marketplace. It explains that sellers must list their products at competitive prices, or risk having their products removed if another seller lists the same product at a significantly lower price. The paragraph concludes by reiterating that Walmart is a good platform for sellers looking to expand beyond Amazon, especially for those with a successful sales history, but cautions that the competitive pricing may be a downside for some sellers.
Mindmap
Keywords
💡Walmart Marketplace
💡Fulfillment Services
💡Listing Fee
💡Diversify Risk
💡Seller Account
💡SKU (Stock Keeping Unit)
💡Walmart SEO
💡Product Research Tools
💡Referral Fee
💡Pro Seller Badge
💡Walmart Fulfillment Services (WFS)
Highlights
Selling on Walmart can expand your online presence and increase sales.
Walmart has over 500 million monthly users, providing access to a large customer base.
Listing products on Walmart increases visibility due to its household name.
Walmart offers fulfillment services similar to Amazon FBA.
No listing fees on Walmart, making it a cost-effective option for online selling.
Expanding to Walmart diversifies risk and reduces dependence on a single platform like Amazon.
Walmart has a 6.5% market share, making it the second largest e-commerce marketplace in the US.
Walmart's e-commerce sales jumped by 79% in Q3 of 2022.
Walmart has a more favorable customer-to-seller ratio compared to Amazon.
To sell on Walmart, you need at least 12 months of sales and a minimum of 10 SKUs.
Walmart allows sellers from Canada, China, India, Japan, Mexico, and the UK.
Generic products that appeal to a wide audience sell well on Walmart.
Walmart shoppers prefer affordable products, making premium niche products less successful.
Walmart restricts personalized products featuring artwork, images, or text.
Product research tools like Helium 10 and Jungle Scout can identify profitable products for Walmart.
Walmart's application process for sellers is simple but strict.
Walmart provides a seller portal to manage listings and track sales.
Walmart Fulfillment Services offer competitive shipping rates and improved shipping times.
Walmart does not charge setup, listing, or monthly fees for sellers.
Selling on Walmart can result in an additional 4-12% of revenue compared to Amazon.
Walmart sellers receive more monthly visitors compared to Amazon sellers.
Optimizing listings is crucial for ranking in Walmart search.
Walmart's listing quality dashboard is a free tool to analyze and improve listings.
Walmart SEO differs from Amazon SEO, focusing on content quality rather than keyword research.
The Pro Seller badge on Walmart can boost conversions and stand out from other listings.
Walmart Fulfillment can improve product visibility and increase sales by 50%.
Walmart's strict application process and competitive pricing can be downsides for some sellers.
Walmart is an excellent platform for Amazon sellers looking to expand their business.
Transcripts
selling on Walmart is a great way to
expand your online presence and increase
your sales so in this video I'll show
you how to successfully apply and how to
sell on Walmart and list your products
also explain the cost of selling on
Walmart and how Walmart SEO works so
first off why sell on Walmart well it
has a large built-in customer base with
over 500 million monthly users Walmart
has a huge customer base that you can
tap into by listing your products
there's high visibility because Walmart
is a household name you can increase the
visibility and reach of your products
you get access to Walmart's fulfillment
Services Walmart offers a fulfillment
service similar to Amazon FBA so you
don't have to touch inventory now unlike
other marketplaces like Etsy or Ebay
Walmart does not charge a listing fee
making it a cost effective option for
selling online even if you're already
selling on Amazon expanding to channels
like Walmart helps to diversify your
risk and reduce your dependence on a
single platform if you have Amazon shuts
down your account or listings overnight
you won't lose all of your Revenue
although Walmart only has a 6.5 market
share compared to Amazon's 39.8 percent
Walmart is still the second largest
e-commerce Marketplace in the US and
Walmart is growing by 100 year over year
with a 79 e-commerce sales jump in the
third quarter of 2022 alone in addition
Walmart only has 150 000 sellers
compared to Amazon's 6.3 million sellers
which makes it far less competitive as a
seller Walmart has an 800 to 1 ratio of
customers to sellers compared to 124 to
1 on Amazon now what are the
requirements to sell on Walmart you need
at least 12 months of sales to be
approved for a seller account on Walmart
as a result Walmart is best suited for
established brands with a solid sales
history in addition to strong Revenue
you also need to have a minimum of 10
skus although it's not an official
requirement having more skus allows you
to test different pricing strategies to
understand which products perform better
on the Walmart marketplace Walmart you
to only allow us-based sellers on their
Marketplace before 2021
but today Sellers from Canada China
India Japan Mexico and the UK are
allowed to apply
so overall Walmart is an excellent
Marketplace for established Brands
looking to expand their sales channels
reach a new audience and grow their
businesses by the way if you're enjoying
this tutorial make sure you sign up for
my free six day meeting course below
so which products sell well on Walmart
generic products that appeal to a wide
audience in categories such as Fitness
home and pets sell extremely well on
Walmart compared to Niche products price
is a leading consideration for Walmart
shoppers who prefer more affordable
products so as a result premium Niche
and higher priced products do not sell
as well on Walmart.com Walmart also
restricts personalized products
featuring artwork images or text
although they occasionally allow custom
items on a case-by-case basis to find
profitable products to sell you can use
product research tools like helium 10
and jungle Scout these tools provide
data points such as average price
ratings reviews listing quality scores
and Walmart sales
so how does Walmart work exactly the
Walmart marketplace places your products
in front of millions of online Shoppers
on Walmart.com you can manage your
listings and track sales through the
Walmart seller portal if you wish to
Outsource order fulfillment Walmart
fulfillment services will store and ship
your products to the End customer and
handle customer service here's a high
level overview of how Walmart works one
you apply to sell in the Walmart
marketplace then after you're approved
you register for a Walmart seller
account
then you need to complete the necessary
product research and list your products
and then once a customer places an order
Walmart ships it for you if you use
their fulfillment service or you ship
your product yourself
here's how to start selling a Walmart
step by step
one apply to sell on Walmart marketplace
their application process is simple but
strict recently Walmart opened its
Marketplace to International sellers
here's a list of items that you need to
provide in order to join
one you need a business tax ID or
business license number you must have a
valid local license if your business is
registered outside the U.S
you also need supporting documents to
verify your business name and address
you also need to show a history of
success in selling on any other
Marketplace whether that be your website
or other channels if your business is
registered outside the US you must
provide a history of selling in American
stores or marketplaces you also need to
know your primary product categories a
list of existing marketplaces you sell
on and direct links to your stores you
also need to provide a detailed and
clear explanation of why you are a good
fit for Walmart so make sure you provide
as much information as possible up front
Walmart cares about their customers
experience so they usually prefer
sellers with plenty of experience
selling online now once you've applied
to become a Walmart seller they can take
anywhere between one business day to
four weeks to approve or reject your
application
step 2. set up your Walmart seller
account so once you get approved you
will receive an email link to register
for your account there are five steps in
the registration process account
creation company registration tax forms
payment info and shipping info so first
you got to click on the registration
link and create an account then you need
to review and accept the Walmart
retailer agreement to register your
company you need to add your display
name this is the name that's going to
appear on Walmart.com you also need to
add your address this is your company
address and then you also need to fill
out all the relevant tax forms if you
are based in the US you'll need to
submit a W-9 form now Walmart has
partnered with payoneer and Hyper wallet
in addition to PayPal to process
payments on their Marketplace so make
sure you're registered with at least one
of those payment processors
step 3 decide on a fulfillment method
there are three ways to fulfill orders
on Walmart wfs which is Walmart
fulfillment Services deliver or seller
fulfilled so wfs is similar to Amazon
FBA where Walmart takes care of storing
packing and shipping your orders they've
been investing heavily in their
fulfillment infrastructure and offers
cheaper shipping rates in Amazon through
their partnership with FedEx now Walmart
is constantly adding new warehouses as a
result wfs shipping times have improved
and are close to being on par with
Amazon the only products that may
require longer shipping are oversized
and hazardous Goods like Amazon Walmart
provides optional item labeling Services
through their prep Services Program
Now wfs does not ship car batteries
charcoal cleaners car fluids temperature
controlled items and tires
now if you aren't happy with wfs you can
use deliver a third-party logistics
company or 3pl deliver has 80 plus
warehouses across the US and they offer
two-day delivery now if you choose the
seller fulfilled option you will be
responsible for everything including
storage packing shipment returns and
customer service step 4 list your
products you can add products on Walmart
in two ways individually or in bulk to
add a single item on Walmart go to
seller center and just click add new
items under items in inventory add the
item identifier such as G10 ISBN or UPC
and if the result matches your item
click yes this is it if the identifier
doesn't match then you got to click not
my item then you need to fill in your
SKU description brand product name
category and other attributes note you
will need to have a gs1 barcode in order
to create a Walmart listing you can add
products in bulk by uploading the full
item spec sheet step 5 advertise your
products you can run paid ads on Walmart
through Walmart connect and Walmart
connect offers two types of sponsored
search advertising options sponsored
product ads these ads appear in high
visibility places such as relevant
search results on item Pages you can
also run sponsored brand ads this
premium ad is available only to Walmart
brand owners registered within Walmart
brand portal
now how much does it cost to sell on
Walmart on average selling on Walmart
will cost you between eight and fifteen
percent of your product price and
commission fees and an additional eight
to fifteen percent of your total revenue
in Walmart fulfillment fees depending on
your product size and weight if you
fulfill products yourself Walmart
charges a referral fee of between eight
to fifteen percent per product but they
don't charge setup listing or monthly
fees Walmart fulfillment service fees
are similar in cost to Amazon FBA seller
fees the main difference is that wfs
fees are more expensive for heavyweight
items and Amazon charges additional
storage fees for the last quarter of the
calendar year so how much money can you
make on Walmart if you are already
selling on Amazon you can expect to make
an additional four to twelve percent of
your revenue on Walmart for a
well-established brand depending on the
category you should also take into
account that selling fees can be lower
on Walmart compared to Amazon which
means that you get to keep more of the
profit right now the competition is just
not that Fierce on Walmart compared to
Amazon
if you have items declining on other
platforms because of high competition
then try them on Walmart and they will
likely sell well
so with selling on Walmart worth it it
is 100 worth it if you're already
selling on Amazon and you want to
diversify to other marketplaces Amazon
is increasing their FBA fees faster than
Walmart which means lower profit margins
for sellers the average Walmart seller
receives 27 000 monthly visitors while
Amazon sellers receive only 2100 monthly
visitors if your products aren't
competitive on Amazon and aren't selling
well try them on Walmart for better
results if you're a big brand looking to
connect with buyers in Walmart retail
join the Walmart marketplace at least a
year in advance to form an online
relationship with your buyers if your
products sell well on Walmart.com
Walmart may choose to carry your
products in their brick and mortar
stores overall if you want long-term
growth and control over your brand
joining Walmart as a seller is a great
opportunity because there's very little
competition so here are just some tips
for selling on Walmart whether you're
selling a Walmart Amazon or any
Marketplace you can expect to have
success by just listing your products
and hoping that buyers will find you so
here are five tips to help you on your
success number one you have to optimize
your listings and this is crucial in
order to rank in Walmart search here are
just some tips avoid adding too many
keywords as Walmart's algorithm doesn't
like keyword stuffing this is completely
different than Amazon by the way you
want to use relevant keywords like brand
model and color in the title and Walmart
recommends the following title formula
for apparel Brandon's style name
descriptive feature material size and
pack count keep the title short within
50 to 75 characters add 3 to 10 key
features and a minimum of 150 words and
paragraphs in the description
avoid using generic phrases add relevant
attributes and focus on your photography
upload four professionally shot high-res
images explain the benefits in one of
the images and then add an image that
shows a family of products across your
brand tip number two use the listing
quality dashboard Walmart's listing
quality dashboard is actually a free
tool that helps you analyze your
listings and improve your performance in
the dashboard you'll see the average
listing quality score and overall
breakdown of the listing quality and an
overview of each item in your catalog
you can click on an item to expand it
and check the details such as content
and discoverability content is the
product data that includes info like
name description key features and images
the tool will also tell you your
discoverability which is how easily your
product is recommended in the search
results they also tell you about ratings
and reviews which show how Walmart
customers like your product and they
also give you a metric for your offer
based on price shipping speed and stock
your listing will be higher If the
product has competitive pricing fast
shipping and is always in stock anyway
Walmart will highlight any issues and
offer tips on how you can improve your
score tip number three do not copy your
Amazon listing content to Walmart most
sellers wrongly assume that Amazon SEO
is the same as Walmart for example long
tail titles work well on Amazon but not
on Walmart Walmart focuses more on
content quality and the overall listing
score on the other hand Amazon
emphasizes SEO and keyword research the
process of optimizing your Walmart
listings is similar to optimizing for
Google search add only relevant content
and avoid keyword stuffing the average
listing quality score is 60 percent on
Walmart so a score of 80 or above can
help you rank higher in the Walmart
search results
tip number four go for the pro seller
badge top performing Walmart sellers
receive a pro seller badge this badge
instantly makes you stand out from other
listings increases customers confidence
and boosts conversions
here are the criteria for getting this
badge
order cancellations of two percent or
less in the last 90 days
orders delivered on time for 90 or more
of orders seventy percent of your
trending catalog has a listing quality
score of 60 and above you ship more than
100 orders in the last 90 days and you
should be active for at least 90 days
tip number five use Walmart fulfillment
one of the top product ranking factors
is the speed of delivery and Walmart
fulfillment offers low-cost two-day
shipping across the US in addition wfs
items are displayed with fulfilled by
Walmart and two-day delivery tags as per
Walmart having these two tags results in
higher search rankings increases buy box
wins and leads to an average 50 percent
increase in sales
wfs also enhances the post purchase
buyer experience by managing all your
returns and customer inquiries
Walmart also allows customers to return
items purchased online to physical
Walmart stores more than 29 of customers
appreciate the ability to return Goods
at their local Walmart instead of online
so put simply you should use wfs because
it improves product visibility and lets
you focus on your sales
so here the pros are selling on Walmart
there's High product visibility there's
less competition than Amazon there's no
monthly fees they have a great Network
and a simple cost structure but here the
downsides of selling a Walmart it is not
for Niche or expensive products you also
can't sell custom products there's a
strict application process with no
guarantees of you getting in and there's
competitive pricing most people on
Walmart tend to be on the cheaper side
there's also poor customer service
unlike Amazon Walmart support is less
responsive and helpful so the million
dollar question is should you sell in
Walmart well it's an excellent platform
that you can use to reach a large
customer base if you're an Amazon Seller
with a successful history of hundreds of
thousands of dollars in annual sales
then Walmart provides an opportunity to
expand your business the one significant
downside is that Walmart forces sellers
to list products at competitive pricing
if another seller lists the same product
as yours at a significantly lower price
your product may be removed from the
marketplace otherwise Walmart is the
next best place to list your products
after Amazon now that you understand how
to sell on Walmart watch this video here
to figure out the best products to sell
online
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