My ENTIRE Youtube Workflow from A-Z! (Planning, Filming, Uploading and more!)

Summary

In this video, the creator shares her comprehensive workflow for maintaining consistency on YouTube, which includes content research, planning 90 days ahead, and leveraging a team for editing and social media management. She emphasizes the importance of batching content creation, using Airtable for organization, and Frame.io for collaborative editing. The video also covers post-production promotion strategies, such as community tab engagement, IGTV teasers, and updating link-in-bio with Campsite.bio. Viewers are encouraged to learn more about monetizing content through a provided training link.

Takeaways

• 😀 Consistency is key to success on YouTube, and the speaker has managed to stay consistent with a proper workflow.
• 👨‍💻 Initially, the speaker managed all aspects of YouTube content creation alone, but now has a team including a video editor and a social media manager.
• 📅 Planning content 90 days in advance helps in staying ahead and reducing stress, allowing for batching of content.
• 🔍 Competitor research is done without watching videos to avoid copying and to maintain originality.
• 📓 The speaker uses a notepad to jot down content ideas that come spontaneously, ensuring no ideas are lost.
• 📈 Content ideas are sourced from various places including books, podcasts, TV shows, and conversations.
• 🤝 Audience engagement is vital, with the speaker regularly asking the audience for content suggestions and feedback.
• 📊 Airtable is used as a project management tool to organize the content creation process in a Kanban style.
• 🎥 Batch filming saves time and resources by allowing for continuous filming without daily setup and teardown of equipment.
• 👗 To avoid a monotonous look, the speaker changes outfits between videos even when filming multiple videos in one day.
• 📸 Thumbnails are created in batches to streamline the process, ensuring a consistent supply of visuals for video promotion.

Q & A

What is the key to staying consistent with YouTube uploads according to the speaker?

The key to staying consistent with YouTube uploads, as mentioned by the speaker, is having a proper workflow that involves various roles such as a video editor and a social media manager, even for solo entrepreneurs.

How far ahead does the speaker plan their content?

The speaker plans their content 90 days ahead, which means they are always planning content every single quarter to avoid the pressure of weekly content creation.

What are the three main ways the speaker gets content ideas for their YouTube channel?

The speaker gets content ideas through competitor research, reviewing their notepad for spontaneous ideas, and from their audience's questions and feedback.

Why does the speaker avoid watching competitor videos during research?

The speaker avoids watching competitor videos to protect their creative energy and to ensure they remain original, not copying other content creators.

What tool does the speaker use to manage their content planning for YouTube?

The speaker uses Airtable to manage their content planning for YouTube, organizing it in a Kanban style with columns for different stages of content development.

How does the speaker handle the filming process for multiple videos?

The speaker batches the filming process, dedicating specific times to film multiple videos, which allows for efficient use of equipment setup and avoids the need for daily setup and teardown.

What platform does the speaker use for collaboration with their video editor?

The speaker uses Frame.io for collaboration with their video editor, allowing for organized feedback and communication on video drafts.

How does the speaker ensure their thumbnails are consistent with their vision?

The speaker provides a thumbnail brief to their video editor, specifying the vibe and copy they want for each thumbnail to ensure it aligns with their vision.

What is the role of the social media manager in the speaker's YouTube workflow?

The social media manager handles tasks like keyword research, creating video descriptions, managing end screens and cards, organizing playlists, and scheduling pinned comments for optimization.

How does the speaker promote their YouTube videos post-upload?

The speaker promotes their YouTube videos by scheduling posts in the community tab, creating IGTV teasers, updating the link in their bio with an app called Campsite.bio, and using Canva templates for Instagram story promotion.