SEO Last Month October 2023 | Latest Updates From Google Search, Google Ads, and Bing in Hindi
Summary
TLDRIn November 2023's SEO update, Amit Tiwari highlights significant developments: Twitter's partnership with Google Ads for ad display, Meta's introduction of AI features in ad platforms to save time, Google's spam update targeting non-English languages, and the Broadcore Update causing confusion. Google Analytics' Data Reduction feature and Meta's Instagram ad innovations are also discussed. Google Ads launches Demand Gen ads and Data Manager, while Google stops showing indented search results. Accessibility features in Google Maps and Search are improved, and structured data for paywalled content is introduced. Microsoft relaunches PubCenter to compete with Google AdSense, and Google completes mobile-first indexing.
Takeaways
- 🚀 SEO has become even more dynamic with AI, leading to frequent updates and changes.
- 📅 The 'SEO Last Month' series provides a monthly roundup of SEO news and updates in a concise 10-minute format.
- 🤝 Twitter partnered with Google Ads, allowing ads from Google Ads display campaigns to appear on Twitter, aiming to boost ad revenue for Twitter and user engagement for Google.
- 🧠 Meta and Facebook introduced AI features in their ads platform to automate background generation, image enlargement, and ad text creation, saving advertisers time.
- 🇮🇳 Google rolled out a Spam Update in October, specifically targeting non-English languages like Hindi, Chinese, Indonesian, Turkish, and Vietnamese to combat spam content.
- 📊 Google Analytics introduced 'Data Reduction' to help users remove personally identifiable information (PII) from collected data, enhancing privacy and compliance.
- 📈 Instagram and Facebook announced new ad formats like Collection Ads, Multi-Destination Reel Carousel Ads, and the Swipe Left function to improve user engagement with ads.
- 🌐 Google Ads launched Demand Gen ads globally, an AI-based ad type designed to compete with social media ads, promising lower CPA and higher conversion rates.
- 🔧 Google Ads introduced 'Data Manager' to streamline data access management from a single interface, preparing for a future with reduced reliance on third-party cookies.
- 🛠️ Google made several accessibility-related announcements to improve the experience for disabled users across Google Maps, Search, and other products, including new business attributes and routing options.
- 📱 Google confirmed that it has completed the transition to mobile-first indexing, crawling all websites with a smartphone bot, marking a significant shift in SEO practices.
Q & A
What significant change has AI brought to the field of SEO?
-AI has made SEO an even faster-changing field, with frequent updates and new announcements that require constant attention and understanding.
Why did Twitter announce a partnership with Google Ads?
-Twitter is seeking to increase its ad revenue, which has been impacted by Elon Musk's actions, and Google aims to gain a large group of active users to enhance their display ads.
What are the three AI features announced by Meta and Facebook for their ads platform?
-The features include the ability to generate ad graphics backgrounds with AI, expand small images, and have AI assist in writing ad text.
What was the purpose of Google's October Spam Update?
-The update targeted non-English languages like Hindi, Chinese, Indonesian, Turkish, and Vietnamese to combat spam and improve search quality in these languages.
What is the Broadcore Update announced by Google, and why was it confusing for webmasters?
-Google's Broadcore Update is a general algorithm update, but it was confusing because it was rolled out alongside the Spam Update, leading to uncertainty about which update affected their websites.
What is the Data Reduction feature in Google Analytics, and how does it help users?
-Data Reduction allows users to remove personally identifiable information such as email IDs and names from their Google Analytics data, preventing the unwanted collection of such data.
What new ad features did Meta and Facebook announce for Instagram and Reels?
-The new features include Collection Ads for exploring more products, Multi-Destination Reel Carousel Ads for linking to multiple pages, and the Swipe Left Function to visit ad landing pages.
How does Google's Demand Gen type ads differ from Discovery campaigns, and where will they be shown?
-Demand Gen ads are AI-based and include YouTube videos and shots, not just images and carousels. They will be shown on YouTube, Google Discover, and Gmail.
What is the Data Manager feature in Google Ads, and why is it important for the future?
-Data Manager allows users to manage all data access from a single window, which will be crucial as third-party cookies become obsolete, enabling the management and use of first-party data.
Why did Google stop showing indented search results from SERP?
-Google believes that in the era of continuous scrolling, the value of indented results has diminished, and they are focusing on a cleaner, more streamlined search experience.
What accessibility-related announcements did Google make to assist disabled users?
-Google introduced features like 'Disabled Owned' business attribute, wheelchair-friendly routes in Google Maps, sign and board reading for the blind using Google Lens, customizable routes for disabled users, and magnification features for pixel users.
Outlines
🚀 SEO Updates and AI Integrations in October 2023
The video script discusses the rapid evolution of the SEO field, especially with the advent of AI. It highlights a monthly SEO update series that condenses the latest news and updates into a 10-minute episode. Amit Tiwari introduces the episode focusing on October 2023, starting with Twitter's partnership with Google Ads to display ads, aiming to increase Twitter's ad revenue. The script then covers Meta and Facebook's introduction of AI features in their ads platform to assist advertisers, Google's October Spam Update targeting non-English languages, and Google Analytics' new Data Reduction feature to enhance data privacy. It also mentions updates from Google regarding Broadcore and spam, as well as new ad features from Meta for Instagram and Reels, and the global launch of Demand Gen type ads by Google Ads.
📈 Google Ads Innovations and Accessibility Features
This section of the script details Google Ads' launch of the Data Manager feature for streamlined data access management and the discontinuation of indented search results in SERP. It also covers Google's support for vehicle listing type schema data for car dealerships and the introduction of accessibility features in Google Maps and Search to assist disabled users. Google's announcement regarding structured data for paywalled content allows publishers to inform Google about content accessible only to paid users, thus avoiding issues with search engine indexing. The script ends with Microsoft's relaunch of PubCenter as an alternative to Google AdSense, offering a revenue-sharing model for publishers.
📱 Google's Mobile-First Indexing and Performance Max Campaign Updates
The final paragraph discusses Google's completion of the mobile-first indexing process, signifying that Google now crawls all websites using a smartphone bot. It mentions Google's plans to phase out the use of the desktop bot for crawling websites. Additionally, Google Ads introduces the ability to add up to 25 themes to the Performance Max campaign to help advertisers better target their audience. The script concludes with an invitation for viewers to share any missed updates and a farewell from the host, Amit Tiwari, who promises to return with more updates in the next video.
Mindmap
Keywords
💡SEO
💡AI
💡Google Ads
💡Meta
💡Spam Update
💡Broadcore Update
💡Data Reduction
💡Instagram Reels
💡Demand Gen Ads
💡Data Manager
💡Mobile-First Indexing
Highlights
SEO has become an even faster-changing field with the advent of AI.
A monthly SEO update series provides news, updates, and views in just 10 minutes.
Twitter announced a partnership with Google Ads for display campaigns.
Meta and Facebook introduced AI features in their ads platform to save time for advertisers.
Google rolled out the October Spam Update targeting non-English languages.
Google announced a Broadcore Update without providing specific details.
Google Analytics introduced Data Reduction to remove personal details from data.
Meta and Facebook announced new ad features for Instagram and Reels.
Google Ads launched Demand Gen ads globally, an AI-based ad type.
Google Ads introduced Data Manager for unified data access management.
Google stopped showing indented search results from SERP.
Google announced support for vehicle listing type schema data for car dealerships.
Google Maps and Search are introducing accessibility features for disabled users.
Google announced structured data for paywalled content to avoid cloaking accusations.
Microsoft relaunched PubCenter as a competitor to Google AdSense.
Google Ads now allows adding up to 25 themes to the Performance Max campaign.
Google has completed mobile-first indexing, crawling all websites with a smartphone bot.
Transcripts
SEO used to be a fast-changing field
But now it has become a very fast-changing field Since the
arrival of AI, this field has been on
Our boy has become a rocket There are a lot of updates
every month
There are new announcements, there are fights, there are
quarrels
And it doesn't take you a lot of time to read and
understand all this That's why we bring the
episode of SEO last month on the 5th of every month
A monthly SEO update series
In which you get all the news, updates, news and my views
in just 10 minutes
Hello everyone, I am Amit Tiwari from amittiwari.net
And this is the latest episode of SEO last month, November
2023 Today's first news is from X
Not yours, Twitter's X
On 2nd October, Twitter has announced a partnership with
Google Ads
Now you will be able to see ads on Twitter from the Google
Ads display campaign soon 90% of
income came from ads
And 60% of this 90% has ended alone in the last year Thanks
to Elon Musk
So Twitter desperately wants to increase its ad income
And Google will also get a very big group of active users
from this deal Which will increase the
of their display ads
And I think it will be a very good deal for PPC executives
They will get the reach of the audience of Twitter
And there will be no need to learn and manage the setup of
Twitter ads The same similar Google Ads
will come in handy for you
It's a win-win situation for everyone On 4th October, Meta
and Facebook announced AI features in
ads platform
There are 3 AI features
Number 1, you can generate a background for your ads
graphics with the help of AI
Just by giving a prompt
Number 2, you can expand your small images
And number 3, you won't have to think of text for ads
AI can also do the work of writing
Facebook estimates that this will save advertisers from 5
to 6 hours every week
And yes, AI surely helps in the repetitive tasks
Clients have sent a small photo No problem, you can make it
bigger than AI
On 4th October, Google started rolling out the October Spam
Update
This update was specially designed for Hindi, Chinese,
Indonesian, Turkish and Vietnamese languages
Languages that are not English
But there are a lot of people who can speak and understand
them
Which means making websites in these languages
And there are a lot of people who visit
There is a lot of spam and a lot of spam is being generated
Because this is a spam update and spam systems use spam
brain system
That's why you should watch these two videos
You will benefit
In this recent video, we have talked a lot about the Spam
Update Make sure that you watch this one
On 5th October, Google announced the Broadcore Update
As usual, Google is not providing any information about
this Broadcore Update
But this update started rolling out along with the Spam
Update
Because of this, a lot of confusion was created in
Webmasters
And as usual, Google had more confusing dialogues in the
name of advice
For example, if you spam, then there is a spam update
applied on your website
Most people don't even know if there is spam content on
their site or not
How will they find out the update?
But Google is Google, so there is no help On 8th October,
Google Analytics announced a feature
Data Reduction
Which gives you the option to remove the user's email id,
name, and personal details from your
data
Many times in websites, while submitting a form or clicking
a redirection
Personal information like name, account ID, or email ID are
captured in the query parameters
Which Google Analytics catches and stores
Through the Data Reduction tool, you can prevent this
unwanted data from being collected
To use this, you have to click on the Admin button
And then you will go to the Data Collection
And then you will go to the Data Stream Here you have to
click on the Data Stream
And then scroll down a little
Here you will see the option called Redact Data
Click on it
And you will see the option to remove the redacted value
from the email or query parameters
It's a nice feature and it can save you from liabilities in
future
Right? On 10th October, Meta and Facebook made some
important announcements for Instagram and
Reels ads
Let's see them one by one
But keep in mind that some of these features will be
launched for everyone after a few days
Announcement comes first, feature comes later
Cool? Let's see the announcements
Number 1, Collection Ads
In these ads, there is a big image or video
And below that, there are small images that give users a
chance to explore more products
These ads were already running on Instagram
Now they will be visible on Facebook too
Number 2, Multi-Destination Reel Carousel Ads In this type
of ads, there will be many
on a single reel
With which the user will get a chance to click on more than
one page or links
And with just one click, the call-to-action will be
successful
Number 3, Swipe Left Function in Ads
Now the user can swipe left on both Facebook and Instagram
to visit the landing page of the ad It's
a feature, more like a function
On 10th October, Google Ads launched Demand Gen type ads
globally for everyone
Demand Gen ads are special ad types that will replace the
Discovery campaign
This is an AI-based ad type
Like Discovery ads, it uses image, carousel, and product
feed
But it also uses YouTube videos and shots
These Demand Gen ads don't compete with the other ad types
of Google
In fact, they compete with social media ads
Google claims that Demand Gen ads spend 61% lower CPA than
social media ads
And get 3 times more CDR
Did I tell you everything?
Right? Where did I tell you where the ads will be shown?
These ads will be shown on YouTube, Google Discover, and
Gmail
Your products and services will be shown on Gmail
On 11th October, Google Ads launched a feature called Data
Manager
Which gives you the option to manage all data access from a
single window Google Ads gives you the
to connect to a lot of different services
Where you can store the data of your website
And this Data Manager gives you the option to manage
everyone from a single window
In the future, when third-party cookies will become rare
And no one will support it
Then you will be able to use such platforms
Where you can store your first-party data
You can use this feature
That's why it is being slowly rolled out in all accounts
And everyone will be able to get access to it by early 2024
So if you don't see your Google Ads account right now
There is no need to panic, the news is correct
It took some time, wait
On 13th October, Google's Danny Sullivan told on Twitter
That Google has stopped showing indented search results
from SERP
If you are getting confused by the word indented
Then you can check on SERP
This is the URL and this is the indented URL
It means that you won't be able to see it from now
According to Google, in the era of continuous scroll
Their value is not there
On 16th October, Google has announced for car dealerships
There are two announcements
Number one, from now on, Google will support vehicle
listing type schema data
The car dealerships that will use it on their website
Their pages will be shown in search results like this
And number two, in Google Search Console
For schema data, a report named Vehicle Listing will be
shown
Vehicle Listing type schema data is also supported by Rich
Result Testing Tool
You can test it and see
It will be shown like this
Now it is said that it is going for Vehicle Listing
But only car sellers, car dealerships will be able to use it
Not all vehicles will be able to use it
In America, the name Chalti is not considered as a vehicle
There, the name Chalti is only a car
That car is considered as a vehicle
On 17th October, Google has made some accessibility related
announcements
Which will be helpful for the disabled audience in Google
Maps, Search and many other products
The biggest announcement is for such business owners who
are disabled
Google My Business Profile or Google My Business Listing
Whatever name you use
In that, women owned, black owned and like LGBTQ friendly
The attribute named Disabled Owned will also be used
With which customers can support such businesses
Which are being run by disabled people
Number two, in Google Maps
Wheelchair friendly routes will be shown separately
Number three, in Google Maps
Using Google Lens, signs and boards can be heard
Not only reading facility
Blind users will get a lot of benefit from this
Will get help
Number four, in Google Maps
The routes which are used by disabled users in Google Maps
They can be customized using tiles and custom images
Number five, pixel users can use their camera app
To magnify the things around them
From the point of view of SEO
Only the first option is useful
You have to focus on that
But I have covered the remaining four points
So that you can tell the disabled people around you
That this is also a technology
Companies are giving a lot of such options
Which are very useful for them
Can make their life easier
What is the benefit of technology being advanced
Which can't help everyone
It's not just technology to show wheel to people eating and
drinking
But accessibility features also matter
And these are not only helpful for disabled users
Sometimes healthy people also temporarily
Are forced to use a lot of such options
Some people always use
I hope all companies keep bringing such creative solutions
On October 18, Google announced structured data for
paywalled content
Now you can tell Google about such content
Through schema data
Which can only be seen by paid users
For example, let's say
There are some articles on your news site
Whose first paragraph anyone can read
But to read the entire content
Some monthly payment has to be made
You can now tell Google about this kind of content
With which Google will understand
That this special content is only for paid users
And your content will not have to bear the accusation of
cloaking
It can be used for creative work
And right now it can be used with article, news, blog,
comment, course, message, review
And web page type content
On October 26, Microsoft launched Google AdSense's
competitor PubCenter
But actually this is not a launch, this is a relaunch
Because PubCenter was first launched in November 2009
But it was also shut down in 2015
Like Google AdSense, you can use the code of PubCenter in
your website or blog and show Microsoft's
on your website.
You don't have to rely only on Google.
And whatever revenue is generated, according to one, just
like Google shares revenue with you,
Microsoft will also share revenue.
The idea is good, but there are two problems.
Number one,
Microsoft doesn't have that much traffic.
And number two, this option is only available in the US now.
But it's an option.
Nonetheless, you have been given the information.
You can see how to use it.
On October 26,
Google Ads announced that from now on, 25 themes can be
added to the Performance Max campaign,
will help the audience decide on the Performance Max
campaign.
To add campaigns, you will have to go to your Performance
Max campaign, and then Asset Group, and
Signals, and here you can click on Themes and add up to 25
themes.
You will have to separate different themes from a comma,
and themes cannot be larger than 80
On October 31,
Google announced that
Google is now completely crawling all websites with a
smartphone bot.
This means that the process of mobile-first indexing has
been completed after 7 years.
Google has acknowledged that there are still a small
percentage of websites that don't work
on mobile, or block the mobile version through Google Bot.
Google will continue to crawl such websites with a desktop
bot, but it will gradually decrease.
The use of the desktop bot will be gradually reduced by
Google.
Even in Google Search Console, where Google used to show
the smartphone bot or desktop bot in a
way, that will also be removed gradually because now only
the smartphone bot will work and crawl.
So these were all the news that we were able to catch for
you in the month of October.
If anything is left, then tell us in the comment section
and spread it.
See you in the next video.
Thank you so much for watching this video.
My name is Amit Tiwari from itiwari.net and I will see you
next time.
Take care.
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