PitchGDSC

Summary

Bruna, a co-founder of sjek, discusses the company's mission to promote sustainable dairy farming through technology. Sjek, founded two years ago, offers apps for assessing animal welfare and carbon footprint, aiming to bridge the gap between consumers and producers. The tools are designed to be user-friendly and can be tailored for global use. They also plan a well-being app for farmers, integrating with their farm diagnostics. The presentation highlights sjek's innovative approach to enhancing dairy industry sustainability and reconnecting people with their food sources.

Takeaways

• 😀 Bruna, one of the co-founders of sjek, gave a speech highlighting the company's mission to drive sustainable production in the dairy industry.
• 🌱 Sjek was founded two years ago with a team of veterinarians and specialists aiming to reconnect people with their food and its production processes.
• 🐄 The company's origin story involves a reflection on traditional family dairy farms in Canada, questioning modern practices and the disconnection from the origins of food.
• 📊 Sjek has developed apps for iOS and Android to simplify data collection and analysis, focusing on animal welfare and sustainability metrics.
• 🏆 The apps gamify the process of assessing farms, allowing producers to answer multiple-choice questions and receive a score from 0 to 10.
• 🌐 Sjek's tools are in-house developments, which allows for quick updates and customization to meet the needs of different clients globally.
• 📈 They conducted a case study with 100 dairy firms, applying an Animal Welfare score to analyze and improve farm practices.
• 🌿 The data from the apps feeds into a platform called 'map', which allows for supply chain analysis, helping processors and buyers make informed decisions.
• 🌱 Sjek is also developing a well-being app integrated with farm diagnostics to enhance self-awareness and balance in the farming community.
• 🌐 The company's approach is adaptable to different countries, with the potential to tailor apps to local farming practices and standards.
• 🔄 Sjek's business model involves an annual subscription for corporate clients, with the cost standardized as one liter of milk per firm per year.

Q & A

What is the main goal of the company Sjek?

The main goal of Sjek is to drive sustainable production by inspiring regenerative practices.

How long has Sjek been in operation?

Sjek was started about two years ago.

What kind of expertise does the Sjek team have?

The Sjek team consists of veterinarians and specialists with backgrounds in sustainability, development, and software as a service.

What is the purpose of the app that Sjek has developed?

The app is designed to simplify data collection and analysis for sustainable farming practices, and it is gamified and user-friendly for producers or consultants.

How does the Animal Welfare score work in the app?

The app provides a score from zero to 10 for a farm based on multiple choice questions answered by the producer or consultant.

What is the significance of the case study involving 100 dairy firms?

The case study demonstrates how Sjek's Animal Welfare score can be applied to a group of farms to identify areas for improvement and track progress over time.

What is PCAL and how does it relate to Sjek's services?

PCAL is Sjek's carbon footprint calculator, a web platform that aligns with IDF and ISO standards to assess the environmental impact of farming practices.

How does Sjek's technology help dairy processing plants?

Sjek's technology allows dairy processing plants to analyze their supply chain, engage with producers, and establish improvement programs to enhance sustainability.

What is the future development Sjek is working on?

Sjek is developing a well-being app integrated with farm diagnostics to enhance self-awareness and balance in the farming setting.

How does Sjek's business model work?

Sjek operates on an annual subscription model for corporate clients, with the cost standardized as one liter of milk per firm per year.

Is Sjek's technology tailored only for Brazil, or can it be adapted for other countries?

While Sjek's technology is initially tailored for Brazil, it can be adapted for other countries by changing databases and adjusting questions to fit local farming practices.

How does Sjek assist in onboarding farmers to their app?

Sjek collaborates with consulting companies to train professionals who can then help producers apply the solutions and use the app effectively.