Pitch Acelera ESG

Summary

Bruna, co-founder of SGPC, discusses how the company is transforming the livestock industry by making it more sustainable. SGPC offers accessible tools like the PCC Matrix to help producers collect traceable, reliable data on their carbon footprint, making sustainability achievable for small farms with low digital maturity. The aim is to reduce emissions, provide certifications, and open up opportunities for producers to engage in sustainability practices. SGPC strives to bridge the gap in data access, enabling a more inclusive, digital approach to sustainable farming in Brazil and globally.

Takeaways

• 😀 SGPC is transforming sustainable livestock farming by providing traceable and reliable data to prove commitment to sustainability.
• 😀 SGPC's main challenge is the low digital maturity in Brazil's dairy sector, where many farms lack basic management tools.
• 😀 SGPC developed the PCC Matrix, a tool designed to democratize access to sustainability by making it easier for small-scale farmers to gather data.
• 😀 The PCC Matrix helps farmers calculate their carbon footprint monthly, providing a dynamic and continuously updated record of carbon emissions.
• 😀 The tool aims to reduce errors by eliminating the need for large data imports like invoices, while ensuring access even in areas with poor internet connectivity.
• 😀 SGPC targets a market of approximately 220,000 dairy farms in Brazil, aiming to reach 10,000 farms in the first three years.
• 😀 If each of the 10,000 farms reduces their carbon footprint by 200g per liter of milk, it could prevent 1,000 tons of carbon emissions per day.
• 😀 On a global scale, this tool could significantly impact the dairy industry, as there are 110 million dairy producers worldwide.
• 😀 SGPC offers its services on a Software as a Service (SaaS) model, with annual plans for cooperatives and companies, while farmers can access the tools for free through the 'Despertar Regenerativo' project.
• 😀 Unlike competitors that offer expensive and complex carbon footprint calculators, SGPC provides an affordable and user-friendly solution tailored to Brazilian dairy farming.
• 😀 SGPC's team consists of veterinarians, farmers, scientists, managers, and developers, providing a unique combination of expertise to drive innovation in the sector.

Q & A

What is SGPC and what is its main goal?

SGPC is a company focused on transforming the cattle industry into a more sustainable one. Its main goal is to provide tools that help producers, cooperatives, and other stakeholders in the sector demonstrate their commitment to sustainability, enabling them to access incentives, certifications, and other opportunities.

What challenge does the dairy sector face in terms of digital maturity?

The dairy sector faces a significant challenge due to the low digital maturity in many Brazilian farms, where basic management practices, including zootécnica management, are still not implemented. This creates difficulties in adopting sustainability measures.

How does SGPC plan to address this challenge of low digital maturity in the dairy sector?

SGPC addresses this challenge by offering accessible digital tools, such as the PCC Matrix, which aims to reduce the barriers to sustainability adoption by simplifying data collection, reducing costs, and ensuring that the tools are user-friendly and adapted to the realities of small farms.

What is the PCC Matrix and how does it work?

The PCC Matrix is a tool designed to democratize access to sustainability by assisting with data collection for calculating carbon footprints. It allows for monthly data entry, offering real-time updates and reducing errors in data management. This tool is designed to be accessible to all producers, including those on small farms.

What is the potential impact of adopting the PCC Matrix in Brazil’s dairy sector?

If each farm using the PCC Matrix reduces its carbon footprint by 200g per liter of milk produced, it could result in a reduction of up to 1,000 tons of emissions per day across the 10,000 farms SGPC aims to serve. This impact could grow significantly if applied to global dairy production.

What are the main competitors to SGPC in the carbon footprint calculator space?

SGPC faces competition from other carbon footprint calculators that tend to be expensive, complex, and not adapted to the specific needs of the Brazilian dairy industry. These tools often provide overestimated values that do not reflect the realities of Brazilian dairy farms.

What makes SGPC’s solution stand out in the market?

SGPC’s solution stands out due to its affordability, accessibility, and customization for the Brazilian dairy sector. It is specifically designed to simplify the data collection process and is supported by a team with expertise in veterinary science, agriculture, and software development.

What is the role of the SGPC team in developing the PCC Matrix?

The SGPC team is made up of veterinarians, scientists, producers, and software developers. This diverse expertise ensures that the PCC Matrix is not only technologically sound but also practically relevant and aligned with the needs of dairy farmers.

How does SGPC plan to scale and expand its impact?

SGPC aims to scale by first testing and validating the PCC Matrix with producers, cooperatives, and companies. Once the solution is proven, SGPC plans to accelerate adoption across a broader range of producers, targeting about 10,000 farms in the first three years.

What does SGPC hope to achieve in terms of sustainability and data quality in the dairy sector?

SGPC aims to build a future for Brazilian cattle farming based on high-quality data and accessible technologies, significantly contributing to sustainability. By addressing the digital gap in data access, SGPC hopes to provide a solution that is both scalable and impactful, ultimately leading to measurable improvements in sustainability practices.