"What is a mode?"
Summary
TLDR本视频脚本探讨了语言学中的多模态性,强调了超越语言本身,使用更广泛的符号资源来理解意义。讨论了模式的概念,将其定义为社会产生的文化资源,用于通过视觉、文字、声音等多种方式创造意义。通过分析BBC新闻网站的布局和设计,展示了颜色、图像和文字如何共同作用于意义的构建。同时,介绍了“符号”这一概念,作为理解多模态交流中意义构建的基本单位,强调了形式和意义的结合。
Takeaways
- 😀 语言学研究中,除了语言本身,还应考虑图像、手势等多种模态(multimodality)在传达信息中的作用。
- 🌐 在多模态交流中,可以使用更广泛的术语,如符号资源(semiotic resources),以适用于书面文字、图像、手势等多种表达方式。
- 🔍 模式(mode)是帮助我们理解不同交流方式(如视觉语言、手势语言)的术语,它们是社会生产并成为文化资源的,用于创造意义。
- 🎨 颜色、图像和文字是构建意义的模式,它们在网站设计中尤其重要,如BBC首页的颜色和图像布局。
- 🤔 在分析多模态文本时,需要考虑图像和文字各自的重要性以及它们是如何共同工作的。
- 📚 符号资源是文化提供给我们用来创造意义的资源,它们具有特定方式创造意义的潜力。
- 📈 模式的可供性(affordance)指的是它们在创造意义时所提供的可能性和限制,不同的模式(如图像和文字)以不同的方式创造意义。
- 🌟 一个模式(如图像)可能通过不同的方式(如展示一个场景)来传达信息,而文字则通过句子和段落来传达。
- 🔗 多模态文本中,不同的符号资源(如文字、图像、颜色)结合在一起,可以创造出比单一模式更丰富或更完整的意义。
- 🔑 符号(sign)是多模态研究中用来理解意义的基本单位,它由形式和意义组合而成,如图像中的坦克代表力量和暴力。
Q & A
什么是多模态性(multimodality)?
-多模态性是指在交流中使用多种符号资源,如文字、图像、手势、声音等,来表达意义。它超越了传统的语言研究,考虑了视觉、听觉甚至触觉等多种感官渠道。
在多模态研究中,'模式'(mode)指的是什么?
-在多模态研究中,'模式'指的是用于制造意义的资源,如视觉语言、手势语言等。它们是社会生产并成为文化资源的,能够以不同的方式(如声音、图像、触觉等)使意义具体化。
如何理解'符号资源'(semiotic resources)?
-符号资源是指文化为我们提供的各种用于制造意义的工具和手段。它们包括语言、图像、颜色、音乐等,每一种都有其特定的潜能和方式来表达意义。
在多模态分析中,'可供性'(affordance)是什么意思?
-在多模态分析中,'可供性'指的是某种符号资源所允许或支持的特定行为或意义构建方式。不同的模式,如文字和图像,具有不同的可供性,它们以不同的方式帮助我们理解和构建意义。
为什么在多模态研究中,'符号'(sign)被视为基本单位?
-在多模态研究中,'符号'被视为基本单位,因为它结合了形式和意义,是所有符号资源共有的特征。无论是文字、图像还是声音,它们都通过特定的形式传达特定的意义。
在BBC新闻网站的首页上,颜色如何参与意义的构建?
-在BBC新闻网站的首页上,颜色如顶部的深红色带和大量的白色空间,通过视觉对比和品牌识别,参与了意义的构建,帮助用户理解网站的内容和结构。
在多模态交流中,图像和文字是如何协同工作的?
-在多模态交流中,图像和文字通过各自独特的可供性协同工作,共同构建意义。图像通过视觉元素传达情感和情境,而文字则提供具体信息和细节,两者结合可以提供更丰富的信息和更深刻的理解。
如何理解多模态交流中的'模块化'(modularity)?
-在多模态交流中,'模块化'指的是信息被组织成独立的单元或模块,每个模块通过特定的符号资源(如文字、图像、颜色)来传达意义。这种模块化有助于用户快速识别和理解信息。
为什么在多模态分析中,要探讨不同模式的重要性?
-在多模态分析中,探讨不同模式的重要性是为了理解它们在传达信息和构建意义中所扮演的角色和功能。这有助于我们更好地理解如何有效地使用这些资源来达到沟通的目的。
在多模态交流中,如何理解'意义的丰富性'?
-在多模态交流中,'意义的丰富性'指的是通过结合不同的符号资源(如文字、图像、声音等),可以创造出比单一模式更复杂、更全面的意义。这种丰富性增强了信息的表达力和理解的深度。
为什么说多模态交流可以提供更全面的意义?
-多模态交流可以提供更全面的意义,因为它允许使用多种感官和符号资源来表达和理解信息。这种多维度的交流方式能够触及人类认知的不同方面,从而提供更深层次的理解和更丰富的体验。
Outlines
🌐 多模态交流与符号资源
本段讨论了多模态交流的概念,强调了在多模态环境中,我们不仅关注语言,还要考虑图像、手势和声音等多种符号资源。这些资源被社会化生产并成为文化资源,用于创造意义。作者提到了“模式”这一概念,它允许我们超越语言的限制,认识到不同的符号资源(如视觉、手势、语言)在交流中的作用。通过分析BBC新闻网站的首页,作者展示了如何通过颜色、图像和文字等不同的模式来构建意义。
🔍 符号资源的功能性与意义构建
第二段深入探讨了符号资源的功能和它们在意义构建中的作用。作者指出,不同的符号资源(如图像和文字)以不同的方式创造意义。例如,图像通过视觉呈现信息,而文字则通过句子和段落的结构来传达。作者通过比较图像和文字在表达“下雨”这一概念时的不同,强调了每种资源的独特功能和它们如何共同作用以创造更丰富的意义。此外,作者还解释了“符号”这一概念,即形式和意义的结合,它是理解多模态交流中意义构建的基本单位。
Mindmap
Keywords
💡语言学
💡多模态
💡模态
💡符号资源
💡可供性
💡意义模块
💡符号
💡文化资源
💡BBC首页
💡组合意义
Highlights
在多模态性中,我们可以使用比语言更广泛的术语,如符号资源,来描述图像、写作、手势和语言。
模式是一种资源,我们可以通过它来使意义具体化,让别人能够看到、听到甚至触摸到。
模式是社会产生的,随着时间的推移在相似情境中被社区使用,形成了规律性。
模式可以是物质的,如声音、图像、触觉,甚至是气味。
BBC首页新闻的顶部有一个深红色的条带,这显示了颜色在意义构建中的重要性。
BBC的logo是一个图像,即使在宽带中也存在,这表明图像在意义构建中的重要性。
在BBC首页的大片空白区域,我们可以看到由文本和图像组成的模块化意义单元。
颜色、图像和写作是这个网站主要的模式,它们共同构成了意义。
在多模态性中,图像和写作可能执行不同的工作,或者它们的重要性可能不同。
符号资源是文化为我们提供的意义构建工具,它们具有特定方式构建意义的潜力。
模式的可供性是一个重要议题,因为它允许我们以不同的方式处理相似的问题。
例如,写作可以描述雨,而图像可以直观地展示雨天的场景。
不同模式的组合可以产生更丰富或更完整的意义。
在BBC网站上,'六名士兵在阿富汗被杀'的文本和士兵站在坦克上的图像共同构建了一种意义。
符号是多模态性中用来理解意义的基本单位,它结合了形式和意义。
例如,坦克的形象可能意味着力量或暴力,这是符号所传达的意义。
Transcripts
so if we're talking about linguistics in
linguistics and courses and sentences
but um well there are basic categories
if you're talking amost a modality well
some of the we don't of course if you're
in multi modality you can still look at
words and clauses and sentences and
paragraphs but you might want to have
much more general terms which will apply
to image as much as it is writing to
gesture as much as it does to speech and
some of the basic categories some there
we will talk about and we can do that
now our mode of course think about the
notion instead of having a term such as
language have a more general term such
as some semiotic resources and then what
can these things do which we talked
about this affordance and of course and
we're in linguistics maybe the sentence
is the basic unit in multi modality in a
semiotic kind of bridge we might talk
about sign okay so to explain me but
what what exactly then is mode mode is a
term that allows us to get away from
using language for everything whereas
you might say this visual language in
this gestural language and their self
language of flowers we now say there are
different modes and modes are resources
web whereby we can make meaning material
I want to mean something I want to
communicate something how do I make my
meaning evident material so others can
kind of take it in see it hear it maybe
even touch it and modes are these things
which are socially produced and they
become cultural resources for making
meaning that regular because the
community uses these resources and over
long periods of time in similar kinds of
circumstances
so there's a regularity that applies to
them they are material they have sound
or they have image like that where a
tactile or you know they even smell
I suppose them and so modes are these
things which are culture and has as
means of making meaning
and it allows us to get away from making
gin of making language to general and
maybe therefore too vague a term to be
useful okay so we have this website here
okay and what would them be mold if
we're looking at this website well on
that BBC homepage news you have a kind
of a band at the top which is in a dark
red color then underneath that there is
a kind of a lot of white so color is
obviously important in some way and we'd
have to say is color significant this
meaning being made with color in the
broad band at the top this also
something which people who know the BBC
will recognize as a logo so there's an
image even in the broadband there and is
imaging important but of course then
when you go below it to this big
basically wide space what you have is
kind of chunks of stuff you have modules
of meaning and these modules of meaning
here seem to be made out for from bits
of writing which are next to or
underneath them an image they have image
and writing you have color so this would
be the main modes and then the question
I suppose that would appear after a
little while of kind getting going with
this is to say is image more important
than writing or is writing more
important or do they do the same job or
do they do different kinds of jobs and
so that's how I would begin to make them
my inroads into understanding how this
website functions okay and earlier you
mentioned semiotic resources yeah what
is matter resource then and it's a
general way again of of saying what does
the culture make available for us to
make our meetings with semiotic is about
meaning and resources for making meaning
and saying semiotic resources is a way
of not making you necessary to list a
whole long list of them of things that
you know that the culture has but it
says there are many and all of them
have potentials for making meanings in
particular ways okay so in in this sense
that these or the different modes you're
talking like image and the writing and
the color are different semiotic
resources that they have made use of and
I might have mentioned when we started
this little conversation that them we're
assuming and that all these semiotic
resources are capable of making meaning
but not in the same way and so an image
for instance doesn't have words mm-hmm
it doesn't have paragraphs writing does
have words and as sentences and
paragraphs and the question then is what
can you do with writing what is writing
afford what does it make possible to do
so for instance outside at the moment
there the weather is a bit kind of moist
and you know we say it's raining we
don't know what the it is that is
raining but language kind of forces a
indo kind of saying something is raining
but if I had an image here I would just
have a rainy day it might be everything
but is it does things but does them
differently and the difference is
significant and so affordance of a mode
is an important issue because we're
saying these are not just repetitions
they're not just parallel they're not
just the same thing done differently but
rather they are they allow us to do
somewhat different things in relation to
a similar kind of issue so it's raining
writing that's it in one way imaged us
in another way but we could have a sound
recording of rain on a roof or on the
surface or or something like that so it
allows us to make kinds of combinations
of things which together make a richer
meaning or a fuller meaning that a
single mode by itself would enable us to
do so that's the reason for example why
we have the text and the colors the
images I think so
I think so for instance there it says
six soldiers killed in Afghanistan
and the writing bulky was a little bit
of information about what happened on
their day in Afghanistan the image is an
image of a tank with soldiers kind of
standing on it what does that image do
what is immediately kind of transports
us into an arid landscape a huge tank
which takes up just about most of the
image these people in battle fatigues
and they're a different kind of firm
meaning being made by each of those
components and yet they kind of firm
come together and give us an overall
sense of what's going on there and the
last term you mention was sign yeah can
you explain that well I'm in if you if
you if you spoke to the man or the woman
in the street and said what's language
about they'd say words and sentences
probably um in other words people have a
kind of a common sense about what are
the units of language words and
sentences and when we're thinking about
many modes gesture doesn't have words
image doesn't have word music only when
it's sung as words where there's melody
it has different kinds of firm entities
and so the question is what is a common
kind of thing to all of these things all
of these things make meaning and the
entity of meaning that we use let's say
in multi modality not everybody but
people who have a semiotic approach is
the sign the sign is a combination of a
form and the meaning so in here for
instance we have a tank that's the kind
of form that means might power the
violence whatever yeah so the sign is
the basic unit which is common in the
semiotic approach and to all attempts to
understand what meaning is being made
there here for instance you have writing
and you have image so you have the
science made in writing you have the
science made an image color comes into
it the arid color of the image with up
there so all of these are signs and we
can ask what are the form what is the
form
which is being used here and what is the
meaning which is being attached to the
form that's what the sign is about
Посмотреть больше похожих видео
Screens & 2D Graphics: Crash Course Computer Science #23
【人工智能】万字通俗讲解大语言模型内部运行原理 | LLM | 词向量 | Transformer | 注意力机制 | 前馈网络 | 反向传播 | 心智理论
The ultimate guide to Color Theory, in just 12 minutes — Photography Visual Patterns #4
LangGraph Crash Course with code examples
躺平思潮已存在上千年!?莊子是中國最早躺平大師?公民不服從的梭羅,躺平了兩年?嬉皮始祖伊比鳩魯,治療人的物慾?無所事事更能反抗資本主義?/ 書來面對EP39 《如何無所事事》Jenny Odell
Ilya Sutskever | This will all happen next year | I totally believe | AI is come
5.0 / 5 (0 votes)