Untuk Bertahan di Tengah Pandemi, Perajin Mabel Ubah Haluan Jadi Produksi Mainan Edukasi

KOMPASTV

15 Oct 202003:03

Summary

TLDRIn the midst of the pandemic, Yusuf Afandi, a wood craftsman from Malang, East Java, pivoted his business from furniture to educational toys. With a decrease in furniture orders, he began crafting wooden toys designed to stimulate motor skills, cognitive development, and emotions in children under five. His Montessori-style toys are now in demand, with orders from Singapore and Australia, increasing his production by 70%. The rise in demand is attributed to increased family time at home, with parents seeking educational play for their children.

Takeaways

😷 The COVID-19 pandemic has significantly impacted Yusuf Afandi's furniture business, leading to a drastic reduction in orders.
🛠️ Yusuf Afandi, a wood craftsman from Malang, East Java, pivoted from making furniture to producing educational toys to adapt to the pandemic.
🌳 He initially focused on creating furniture but shifted to making small items like packaging and children's wooden toys.
👶 The toys are designed for children under five years old, aiming to stimulate their motor skills, cognitive development, and emotional growth.
🏡 The use of pine wood and a safe method of production, from wood cutting to painting, ensures the toys are child-friendly.
📈 Demand for Montessori wooden toys has increased, with orders coming from as far as Singapore and Australia, boosting his business by 70%.
🏠 The increase in time spent at home by families during the pandemic has contributed to the rise in demand for children's toys, according to Yusuf.
🔄 Despite the ongoing pandemic, there is a constant search for new opportunities, showcasing human resilience and creativity.
🌐 The business has transitioned from local to international, with a significant portion of the products being custom orders for third parties.
📦 The pandemic has highlighted a shift in consumer behavior, with an increased focus on home activities and educational toys for children.

Q & A

What was the primary business of Yusuf Afandi before the pandemic?
-Yusuf Afandi was primarily a wood craftsman who made furniture.
How did the COVID-19 pandemic affect Yusuf Afandi's furniture business?
-The COVID-19 pandemic severely impacted Yusuf Afandi's furniture business, leading to a significant decrease in orders.
What strategic shift did Yusuf Afandi make in response to the pandemic?
-Yusuf Afandi shifted from making furniture to producing educational wooden toys.
What is the target age group for the educational toys produced by Yusuf Afandi?
-The educational toys are specifically designed for children under the age of five.
What kind of development do Yusuf Afandi's toys claim to stimulate in children?
-The toys claim to stimulate motor skills, cognitive development, intelligence, and emotional growth in children.
What type of wood does Yusuf Afandi use to make his educational toys?
-Yusuf Afandi uses pine wood to create his educational toys.
How does Yusuf Afandi ensure the safety of the materials used in his toys?
-Yusuf Afandi uses a special method that is safe for children, from the cutting of the wood to the type of paint used.
To which countries have Yusuf Afandi's Montessori wooden toys been exported?
-Yusuf Afandi's Montessori wooden toys have been exported to Singapore and Australia.
What is the increase in demand for Yusuf Afandi's products during the pandemic?
-There has been a 70% increase in demand for Yusuf Afandi's products, with most of it being third-party orders.
What is one reason Yusuf Afandi suggests for the increased demand for his toys?
-Yusuf Afandi suggests that the increased demand for his toys is due to parents having more time at home and children often learning at home during the pandemic.
How does Yusuf Afandi view the impact of the pandemic on his business in the long term?
-Despite the ongoing pandemic, Yusuf Afandi sees it as an opportunity for humans to try various positive efforts and find new opportunities.

Outlines

00:00

🛠️ Transition from Furniture to Educational Toys

Yusuf Afandi, a wood craftsman from Malang, East Java, has pivoted his business from making furniture to producing educational toys during the COVID-19 pandemic. The pandemic led to a significant decrease in furniture orders, prompting Yusuf to adapt by creating wooden toys aimed at children under five years old. These toys are designed to stimulate motor skills, cognitive development, and emotional growth. His products, which include Montessori educational toys, have gained popularity, with orders coming from as far as Singapore and Australia. The increase in demand is attributed to parents spending more time at home with their children, who are often learning and playing indoors due to the pandemic. Yusuf's business has seen a 70% increase in production, with most of it being custom orders for third parties. Despite the ongoing challenges of COVID-19, Yusuf's story is an example of resilience and innovation in the face of adversity.

Mindmap

Keywords

💡Pandemic

A pandemic refers to an outbreak of a disease that occurs over a wide geographic area and affects an exceptionally high proportion of the population. In the context of the video, the pandemic has led to a significant shift in Yusuf Afandi's business, from making furniture to producing educational toys, due to the reduced demand for furniture during the crisis.

💡Woodcraft

Woodcraft is the art or skill of making items from wood. Yusuf Afandi is a woodcraft artisan who has had to adapt his craft to the changing market conditions brought on by the pandemic. His transition from furniture to educational toys showcases the versatility and adaptability of woodcraft in meeting new demands.

💡Adaptation

Adaptation in this context refers to the process of adjusting to new conditions or changes. Yusuf Afandi's adaptation from making furniture to educational toys is a key example of how businesses can pivot to survive during challenging times, such as a pandemic.

💡Educational Toys

Educational toys are playthings designed to teach children various skills, such as motor skills, cognitive development, and emotional intelligence. In the video, Yusuf Afandi's new line of products aims to stimulate the development of children under five, highlighting the importance of play in early learning.

💡Montessori Toys

Montessori toys are educational tools that follow the Montessori method of teaching, which emphasizes learning through hands-on activities and self-directed exploration. Yusuf Afandi's wooden toys are designed to cater to this educational approach, indicating a niche market demand for such products.

💡Supply and Demand

Supply and demand is an economic principle that describes how the availability of a product (supply) interacts with the desire for it (demand) to determine its price and quantity in the market. The video illustrates how the pandemic has affected the demand for furniture, leading Yusuf Afandi to adjust his supply to meet the changing demand for educational toys.

💡Furniture

Furniture refers to movable objects intended to support various human activities such as seating, eating, and sleeping. In the video, the reduced demand for furniture during the pandemic is a key factor that has prompted Yusuf Afandi to change his product offerings.

💡E-commerce

E-commerce involves the buying and selling of goods or services using the internet, especially for direct electronic payments. The video mentions that Yusuf Afandi's educational toys are ordered online, indicating the role of e-commerce in expanding his market reach, even to international customers in Singapore and Australia.

💡Market Shift

A market shift occurs when there is a significant change in consumer behavior or preferences, leading to a change in the demand for certain products or services. The pandemic has caused a market shift away from furniture towards educational toys, as families spend more time at home and prioritize children's learning and development.

💡Innovation

Innovation is the process of introducing new ideas, methods, or products. Yusuf Afandi's transition from traditional furniture to innovative educational toys exemplifies how innovation can be a response to market challenges and can lead to new opportunities for growth.

💡Covid-19

Covid-19 is the disease caused by the SARS-CoV-2 virus. The pandemic caused by this virus is the central context of the video, as it has had a profound impact on global economies and individual businesses, including Yusuf Afandi's woodworking business.

Highlights

A wood craftsman in Malang, East Java, Indonesia, pivots his business from furniture to educational toys amid the COVID-19 pandemic.

Yusuf Afandi, the craftsman, experiences a significant drop in furniture orders during the pandemic.

He adapts by creating small wooden toys designed for children under five years old.

The toys are claimed to stimulate children's motor skills, cognitive development, and emotional intelligence.

Yusuf uses pine wood and ensures the toys are safe for children through a special method from cutting to painting.

His Montessori educational toys are in demand, with orders coming from as far as Singapore and Australia.

Production of his wooden toys has increased by up to 70%, mostly from third-party orders with specific designs.

The increase in demand for toys is attributed to parents spending more time at home with their children during the pandemic.

Yusuf notes that unlike other needs, the demand for children's toys has actually increased, possibly due to more home-based learning and activities.

The pandemic has led to a rise in requests for toys, as opposed to a decrease in demand for other products like furniture.

Yusuf Afandi's story is an example of how individuals can find new opportunities and adapt positively in challenging times.

The craftsman's transition from furniture to educational toys showcases innovation and resilience in the face of adversity.

The use of sustainable materials like pine wood and safe production methods highlights a commitment to environmental and child safety.

The educational toys are designed to cater to the developmental needs of young children, focusing on holistic growth.

International orders for the wooden toys indicate a global market interest in high-quality, educational toys.

The success of Yusuf's pivot to educational toys demonstrates the potential for small businesses to thrive by responding to changing market demands.

The story illustrates the importance of creativity and flexibility in business, especially during times of crisis.

The increase in home-based activities and learning has created a niche market for educational toys, which Yusuf Afandi has successfully tapped into.