미친 거 아님? 태국 여행 중 발견한 '이것'으로 50억을 번 23살 여대생 ㄷㄷ (루시 맥러드)

Summary

The video script tells the inspiring story of a 23-year-old college student, Lucy McCloud, who turned her part-time job at an ice cream shop and a trip to Thailand into a successful business venture. After learning about coconut oil's benefits for hair, she created a pre-shampoo hair serum that transformed her dry, tangled hair. Sharing her results on TikTok, she organically grew her product's popularity, leading to a viral business with an annual revenue of 5 billion won. The narrative highlights the power of social media in brand building and the importance of identifying and addressing a specific target audience's needs.

Takeaways

• 😀 The story is about a university student, Lucy McCloud, who turned her part-time job at an ice cream shop and a trip to Thailand into a business with an annual turnover of 5 billion won at the age of 23.
• 🌍 Lucy's travel to Thailand led to a life-changing idea after she learned about using coconut oil as a hair treatment before shampooing, which addressed her own hair concerns.
• 🧪 She researched and combined natural ingredients to create a hair serum that she personally tested and found effective in improving her hair's condition.
• 📱 Lucy initially shared her hair treatment results on TikTok without any intention of commercialization, which eventually led to a viral response and requests from viewers.
• 🔥 The viral nature of her hair serum, or 'pre-wash oil', on TikTok led to a business opportunity that she capitalized on by starting to produce the product manually.
• 🛍️ She began by giving away free samples to her followers, packed in transparent sauce tubes she bought with her savings from her part-time job, which garnered positive feedback.
• 📈 The business grew as customers started sharing their own experiences and results, leading to more visibility and demand for the product.
• 🎥 Lucy utilized the power of social media challenges and influencer marketing by sending free products to beauty content creators to further promote her hair serum.
• 📈 The brand's visibility skyrocketed with videos on TikTok amassing hundreds of thousands of views, showcasing the product's effectiveness and creating a viral marketing effect.
• 🛒 The success on TikTok led to the product being stocked in major retailers like Olive Young, and the business expanded its product line to cater to different hair concerns.
• 💡 The story emphasizes the importance of identifying a niche market need, creating a product to meet that need, and leveraging social media platforms for marketing and customer engagement.

Q & A

What was the initial business venture of Lucy McCloud that led to her success?

Lucy McCloud started her successful business venture with a hair serum product after her trip to Thailand.

How did Lucy McCloud's trip to Thailand change her life?

Lucy McCloud's trip to Thailand introduced her to the idea of using coconut oil before shampooing, which inspired her to create a hair serum that became the foundation of her business.

What problem was Lucy trying to solve with her hair serum?

Lucy was trying to solve the problem of dry and frizzy hair that did not improve with conventional hair care products like essences and rinses.

How did Lucy McCloud's business grow from its initial stages?

Lucy McCloud's business grew as she started sharing her hair improvement experience on TikTok, which led to high engagement and requests for her product, eventually turning into a viral sensation.

What is the significance of the 'pre-wash oil' or 'pre-shampoo oil' concept introduced by Lucy McCloud's hair serum?

The 'pre-wash oil' concept is significant because it introduces a new step in hair care routine that helps retain moisture in the hair, preventing it from becoming dry and frizzy.

How did Lucy leverage social media, specifically TikTok, for her business?

Lucy leveraged TikTok by sharing her personal hair transformation experience, which led to organic growth and eventually a viral marketing effect as more people started sharing their own experiences with her product.

What challenges did Lucy face initially in terms of production and distribution of her hair serum?

Lucy initially faced challenges in production and distribution by manually making the product at her parents' house and using a transparent sauce container from a supermarket to package it. She also gave it away for free to her followers initially.

What is the business strategy behind the 'Hair Tonic' product that Lucy McCloud developed?

The business strategy behind the 'Hair Tonic' product involves identifying a specific need in the market, developing a product to address that need, and using social media platforms like TikTok for organic marketing and customer engagement.

How did the feedback from customers influence the development of Lucy's hair serum?

The feedback from customers influenced the development of Lucy's hair serum by providing insights into improvements such as scent and texture, which she incorporated into her product iterations.

What marketing techniques did Lucy utilize to increase the visibility of her hair serum on TikTok?

Lucy utilized challenges on TikTok, where users would show the transformation of their hair before and after using her serum, to increase visibility and create a viral effect.

How did Lucy McCloud diversify her product offerings beyond the original hair serum?

Lucy McCloud diversified her product offerings by creating a range of products targeting different hair concerns, such as various hair serums for different hair types, a shampoo brush, and hair ties, all centered around hair care.

What potential opportunities and risks does the script suggest for businesses relying heavily on a single social media platform like TikTok?

The script suggests that while businesses can achieve rapid growth and visibility on a single platform like TikTok, they also face risks if the platform becomes inaccessible or less popular. Diversifying presence across multiple platforms can mitigate these risks.