Kisah Wirausahawan Bapak Sanawi, Lulusan 1 SD jadi Miliarder Es Krim

Andri Sodikin

5 Jan 202311:27

Summary

TLDRThe video script tells the inspiring story of Sanawi, a man born into poverty in 1974 in Blora, Central Java, who despite having only a first-grade education and being illiterate until adulthood, rose to become a successful ice cream entrepreneur with a billion-dollar business. His journey from herding cattle to selling ice cream door-to-door, learning to read and write at 35, and eventually building a network of over 700 distributors across Indonesia, exemplifies the power of perseverance, hard work, and continuous learning. Sanawi's story is a testament to the belief that anyone can achieve success with the right attitude and determination.

Takeaways

😀 Perseverance is key: Despite being unable to continue formal education and facing economic hardships, Sanawi never gave up on his dreams.
📚 Education is important, but willpower is crucial: Sanawi, a primary school dropout, emphasizes that the desire to learn and improve oneself is more significant than formal education.
🚶‍♂️ Starting from the bottom: Sanawi began by herding cattle and working as a construction laborer, showing that success can start from humble beginnings.
🏙️ Moving to the city: At 16, Sanawi moved to Jakarta with a small amount of money, demonstrating the courage to seek opportunities in a big city.
💪 Overcoming setbacks: After being abandoned by his companion in Jakarta, Sanawi returned home but was determined to try again, highlighting resilience.
🎨 Entrepreneurial spirit: Sanawi started his own painting business by advertising his services in a residential complex, showing initiative and adaptability.
🍦 Ice cream business: Sanawi discovered the potential in selling ice cream and began his journey in this industry, which eventually led to significant success.
📈 Growth through hard work: By selling ice cream door-to-door and saving money diligently, Sanawi was able to invest in a motorbike and car, expanding his business.
🤝 Building a network: Sanawi learned from successful ice cream sellers and expanded his business by recruiting others to sell ice cream, creating a distribution network.
🏢 Scaling the business: Overcoming financial obstacles, Sanawi managed to secure loans and grow his business to have hundreds of sales partners across various regions.
🏷️ Branding success: Sanawi's ice cream business was given the brand name 'Vanessa,' inspired by his children's names, showing the personal touch in his business.

Q & A

Who is the main character of the story?
-The main character of the story is Sanawi, a successful ice cream entrepreneur with a billion-dollar business.
Where was Sanawi born and what was his family background?
-Sanawi was born in 1974 in Blora, Central Java. He came from a poor family, with his father being a cattle herder.
Why couldn't Sanawi continue his education?
-Due to economic limitations, Sanawi could not continue his education and was unable to read and write from childhood to adolescence.
What was Sanawi's first job in Jakarta?
-Sanawi's first attempt at finding work in Jakarta was to look for a job as a construction worker, but he faced difficulties and did not succeed easily.
How did Sanawi start his ice cream business?
-Sanawi started his ice cream business by offering to paint houses in a housing complex, which led to him becoming a distributor of paint. Later, he met a friend who sold ice cream and decided to join in selling ice cream, gathering capital through a loan from his friend.
What was the initial profit Sanawi made from selling ice cream?
-Initially, Sanawi was able to make a profit of 150,000 Indonesian Rupiahs a day by selling ice cream door-to-door.
What principle did Sanawi follow in his business and personal life?
-Sanawi followed the principle of frugality and continuous learning. He would not eat before making a sale and always sought to learn from successful ice cream sellers to improve his business.
How did Sanawi expand his ice cream business?
-Sanawi expanded his business by not only selling ice cream himself but also by building a sales network and persuading fellow construction workers to switch professions, highlighting the profitability of selling ice cream.
What challenges did Sanawi face in obtaining capital for his business?
-Sanawi faced difficulties in getting loans from banks due to his limited capital. However, after persistent attempts, he was eventually successful in obtaining the loans needed for his business to grow rapidly.
What is the name of the ice cream brand Sanawi created and what does it represent?
-Sanawi created the ice cream brand named 'Vanessa,' which was initially intended to be 'Vania' but changed due to patent issues. 'Vanessa' is an acronym derived from the names of his children, Vanes and Sang.
What other businesses did Sanawi venture into besides ice cream distribution?
-Besides ice cream distribution, Sanawi also ventured into various businesses in Samarinda, including a mini-mart, container rental services, and the sale of frozen duck and chicken.
How did Sanawi overcome his limited formal education in managing his business?
-Despite having only a first-grade education, Sanawi was determined to learn. He learned to read and write with the help of his children and sought to understand contracts and administrative aspects of business by interacting with successful ice cream sellers.
What was Sanawi's monthly income from his businesses?
-Sanawi's monthly income from his businesses was not less than 500 million Indonesian Rupiah, and he was able to provide employment opportunities for over 700 people across various cities in Indonesia.

Outlines

00:00

🚀 From Shepherd to Billionaire Ice Cream Entrepreneur

This paragraph tells the inspiring story of Sanawi, born in 1974 in Blora, Central Java, from a poor family. His father was a cattle herder, and due to financial constraints, Sanawi couldn't continue his education and was illiterate until his teenage years. Despite being seen as having no bright future, Sanawi was determined to change his fate. At 16, he moved to Jakarta with a small capital from selling betel nuts but had to return home after being abandoned by his companion at the terminal. Undeterred, he made up his mind to go to Jakarta again and started working in various odd jobs, including as a construction worker and a house painter. His life in Jakarta was tough, often sleeping in parks or on the streets, but he never gave up. In 2006, he moved to Samarinda and started selling homemade ice cream from a borrowed bike, making a profit of 150,000 rupiahs a day. This experience made him realize the potential of the ice cream business, and with frugal living, he saved up to buy a motorbike and a car to support his business. He continued to learn about business and eventually became a distributor of ice cream, building a network of sales and convincing other construction workers to switch professions, as selling ice cream was more profitable. Despite difficulties in obtaining loans, he persevered and by 2010 had 400 sales agents, or 'Mitra,' and his business expanded rapidly to have over 700 Mitra served by 27 ice cream sub-distributors across various regions in Indonesia.

05:02

🏭 The Vanessa Brand and the Path to Success

Sanawi's ice cream business was given the label 'Vanessa,' initially intended to be 'Vania' but changed due to patent issues. The name is a combination of his child's name 'Vanes' and his own name 'Sanawi.' Besides being a distributor of a well-known ice cream brand, he owns a factory in Kudus, Central Java, capable of producing 40,000 ice cream cones daily. Sanawi's journey to success was not easy, filled with hard work and tears. He faced prejudice and was often looked down upon due to his poverty. The key to his success, as he states, is hard work, perseverance, and continuous learning. Despite having only a first-grade education, Sanawi never stopped learning, teaching himself to read and write to understand business contracts and administration. He also learned from successful ice cream merchants to improve his business. His desire to learn greatly contributed to his current position. Sanawi's limited education made him cautious in signing contracts and dealing with business matters, but he overcame these challenges by learning from his experiences. Today, he owns various businesses in Samarinda, including ice cream distribution, convenience stores, container rentals, and the sale of frozen ducks and chickens. His story is a testament to the unpredictability of fate and the power of determination and continuous learning.

10:04

🛴 The Transformation from Street Vendor to Distributor

In 2006, Sanawi moved to Samarinda, initially working as a day laborer on construction projects. His ambition was to become a successful entrepreneur, and he started selling ice cream from a bicycle he bought with borrowed money. His hard work and enthusiasm in selling ice cream led him to become more well-known. Sanawi's story illustrates that hard work and a continuous desire to learn can change one's destiny. He evolved from a street ice cream vendor to a distributor of ice cream products in Samarinda and its surroundings. His success teaches us that there are no limits to what one can achieve with dedication and the right attitude towards learning and personal growth.

Mindmap

Keywords

💡Education

Education is the process of acquiring knowledge, skills, values, and habits. In the context of the video, it is highlighted that formal education is not the only determinant of success. Sanawi, despite having only a first-grade elementary education, achieves significant business success, illustrating that determination and the willingness to learn can be more important than formal education.

💡Determination

Determination refers to the firmness of purpose and the resolve to continue despite obstacles or difficulties. The video's theme emphasizes the importance of determination in Sanawi's journey from a poor background to becoming a successful entrepreneur. His relentless pursuit of changing his fate, even after being abandoned in Jakarta, exemplifies his determination.

💡Entrepreneur

An entrepreneur is an individual who creates a new business, bearing most of the risks and enjoying most of the rewards. Sanawi is portrayed as an entrepreneur who starts with selling ice cream and eventually builds a business empire with a monthly income of over 500 million Rupiah, showcasing the potential of entrepreneurship.

💡Ice Cream Business

The ice cream business is a type of food service industry that focuses on the production and sale of ice cream. In the video, Sanawi's initial venture into entrepreneurship begins with selling ice cream door-to-door, which eventually grows into a large-scale distribution network, highlighting the humble beginnings of his business empire.

💡Struggle

Struggle refers to the act of striving for something with great effort and determination despite difficulties. The video script describes Sanawi's various struggles, such as sleeping in parks and enduring hardships, which are integral to his journey and demonstrate the resilience required for success.

💡Learning

Learning is the acquisition of new knowledge, skills, or understanding. The video emphasizes the concept of lifelong learning, as Sanawi, despite his limited formal education, continues to learn new skills, such as reading and writing, and business strategies, which contribute to his success.

💡Distributor

A distributor is a person or company that supplies goods to retailers or directly to consumers. In the script, Sanawi transitions from selling ice cream himself to becoming a distributor, which involves managing a network of sellers and expanding his business reach.

💡Network

A network refers to an interconnected system of people or organizations. Sanawi builds a sales network for his ice cream business, which is crucial for expanding his market reach and increasing sales volume, as mentioned in the script.

💡Perseverance

Perseverance is the continued effort to achieve a goal despite difficulties, failure, or opposition. The video script illustrates Sanawi's perseverance through his continuous efforts to improve his situation, even when faced with rejection and hardship.

💡Success

Success is the accomplishment of an aim or purpose. In the video, Sanawi's success is measured not only by his financial achievements but also by his ability to create jobs for hundreds of people and to inspire others with his story of overcoming adversity.

💡Vanessa

Vanessa is the brand name of Sanawi's ice cream business. Initially, he wanted to name it 'Vania,' but due to the name being patented, he changed it to 'Vanessa,' which is an acronym of his children's names. This brand represents his business's growth and his personal journey.

Highlights

Sanawi, a first-grade elementary school graduate, became a successful ice cream entrepreneur with a billion-dollar turnover.

Born in 1974 in Blora, Central Java, Sanawi came from a poor family with his father being a cattle herder.

Due to economic constraints, Sanawi couldn't continue his education and was illiterate until his teenage years.

At the age of 16, Sanawi was sent to Jakarta with a small capital from selling betel nuts, marking the beginning of his journey to change his fate.

Sanawi's first attempt to migrate to Jakarta ended with him being abandoned at the terminal, which led to his return home in tears.

Despite the setback, Sanawi was determined to go to Jakarta again and started by looking for any work to change his destiny.

Sanawi's initial struggles in Jakarta included working as a construction laborer and facing difficulties in finding employment.

He began to shout 'painting services' in a housing complex, which led to him offering to paint houses wholesale and attracting curious onlookers.

Sanawi's life in Jakarta was tough, often sleeping in parks and under store eaves, but he never gave up.

In 2006, Sanawi moved to Samarinda and started looking for additional income opportunities, which led him to meet a friend selling ice cream.

Sanawi began selling homemade ice cream from a well-known brand at a price of Rp1.000, going door to door on a bicycle.

Despite being chased away by parents who didn't want their children buying ice cream, Sanawi managed to make a profit of 150,000 per day.

Sanawi realized the potential of selling ice cream and became more enthusiastic, saving money bit by bit and eventually buying a motorbike and car for his business.

He learned from successful ice cream sellers and started to develop his ice cream business potential, not just selling but also building a sales network.

Sanawi persuaded fellow construction workers to switch professions, presenting that selling ice cream was more profitable.

He faced a major challenge of capital, having difficulty getting loans from banks, but after persistent attempts, he succeeded in obtaining one, which allowed his business to grow rapidly.

By 2010, Sanawi had 400 distributors, referred to as 'Mitra', and his business continued to expand, now having over 700 Mitra served through 27 sub-distributors.

Sanawi's ice cream business, given the label 'Vanessa', started with the intention of naming it 'Vania' but changed due to patent issues.

Sanawi also owns a factory in Kudus, Central Java, capable of producing 40,000 ice cream cones a day.

Despite being limited to a first-grade education, Sanawi's life experiences made him wiser, and he never stopped learning, even teaching himself to read and write at the age of 35.

Sanawi's success story is one of hard work, perseverance, and continuous learning, which he considers the keys to his success.

He now owns various businesses in Samarinda, including ice cream distribution, minimarkets, container rental, and the sale of frozen ducks and chickens.

Sanawi's monthly income is no less than 500 million Rupiah, and he has provided employment for hundreds of people across various cities in Indonesia.